Best-in-class companies are driving profitability by deepening customer engagement and loyalty through superior customer experiences, leveraging a robust Customer Relationship Management (CRM) system. Alternatively, poor CRM implementation leads to missed opportunity, dissatisfied customers, and opportunity risk. In this webinar, CFOs and panel experts will participate in a lively discussion on: • How a to enable CRM strategy that increases revenue while reducing operations cost • Maximizing CRM business impact and minimizing opportunity risk by enhancing organizational alignment • Recognizing the signs that the business needs are outgrowing the current CRM solution • Identifying and mitigating risks that threaten project success and return on investment