How can organisations progress from just being on social to cultural transformation with social. Nick Pan, Regional Head, Strategy & Planning of VML Southeast Asia shares at the IAB Training Series on 5 common situations marketers face when going to the next level on the social media maturity.
Presented 20 April 2016 at IAB's Training Series at LinkedIn Singapore Office.
5. “The Bosses don’t
think Social is that
important.” “Who’s baby
is it going to be?.”
“Social don’t bring
tangible benefits”
“We’ve got to go
through legal first.”
“Social is going to
upset how things are
done.”
8. MANAGEMENT
BUY IN
• Show what
others are doing
SOCIALBAKERS STATISTICS
Show what others are doing
SOCIALBAKERS STATISTICS
Source: socialbakers.com/resources/reports/singapore/2016/march/
9. MANAGEMENT
BUY IN
• Show what
others are doing
SOCIALBAKERS STATISTICS
• Show potential
audience size
FACEBOOK AUDIENCE
INSIGHTS
Show potential audience size
FACEBOOK AUDIENCE INSIGHTS
Source: www.facebook.com/ads/audience-insights/
10. MANAGEMENT
BUY IN
• Show what
others are doing
SOCIALBAKERS STATISTICS
• Show potential
audience size
FACEBOOK AUDIENCE
INSIGHTS
• Invite agencies
to make the
case
Invite agencies to
make the case
15. CROSS TEAMS
OWNERSHIP
• Share
opportunities
MENTION.COM SOCIAL
LISTENTING
• Run workshops
• Management
Mandate
Management Mandate
Dear Colleagues,
Social media is no longer the wave of the future. It is already a state-of-the-art intelligence and
communication tool that surpasses many traditional approaches when engaging customers
and stakeholders. As of today, we at Red Wine International embrace this change and will
relook into how we operate and engage our customers across all departments, organisational
functions and how we think strategically in this competitive global climate.
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non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Nick Pan
CEO, Red Wine International
19. MEASURING
SUCCESS
• Case Studies
FACEBOOK, INSTAGRAM,
LINKEDIN, TWITTER
• Measurement
Models
POSE MODEL,
SOCIALBAKERS SOCIAL
HEALTH INDEX
Measurements Models
POSE MODEL, SOCIAL HEALTH INDEX
Source:
https://metricsman.wordpress.com/category/social-media-measurement/
http://www.socialbakers.com/blog/2285-the-social-health-index-a-new-way-to-measure-social-performance (paid)
30. MANAGEMENT
BUY IN
CROSS TEAMS
OWNERSHIP
MEASURING
SUCCESS
UNLEARN &
RELEARN
REAL-TIME
MARKETING
• Show what
others are doing
SOCIALBAKERS STATISTICS
• Show potential
audience size
FACEBOOK AUDIENCE
INSIGHTS
• Invite agencies
to make the
case
• Share
opportunities
MENTION.COM SOCIAL
LISTENTING
• Run workshops
• Management
Mandate
• Case Studies
FACEBOOK, INSTAGRAM,
LINKEDIN, TWITTER
• Measurement
Models
POSE MODEL,
SOCIALBAKERS SOCIAL
HEALTH INDEX
• Challenge
Assumptions
RUN WORKSHOPS
• Training
IAB TRAINING SERIES
• Culture of
Sharing
SIC EMAILS, BROWN BAG
• Redefine
Processes
• Empowerment
• Start with a Pilot
31. What are some barriers you face
in your organisation?
32. In theory, there is no difference
between theory and practice.
But, in practice, there is.