CREATE A PLAN YOU'LL
ACTUALLY USE
WHY PLAN?
HOPE IS NOT A STRATEGY
THIS IS NOT ABOUT
THE TACTICS
BUT THE PLANNING
PROCESS
Where are you now? (Assess)
1
Where are we going? (Set
goals)
2
What is on the “itinerary”? (Set
milestones)
3
How will we get there? (Create
action plan)
4
HOW TO PLAN
WHERE ARE YOU NOW?
Assessment
What do we do well?
What could use some improvement
and why?
How do we feel about where we
are?
QUALITATIVE
CONDUCTING A QUICK ASSESSMENT
Template at afpfep.org
6 Growth in Giving Reports
Donor retention, gains and losses,
growth in giving, donor loyalty
across varying dollar segments
QUANTITATIVE
CONDUCTING A QUICK ASSESSMENT
SET A TIME LIMIT
WHERE ARE YOU GOING?
Goal Setting
WHAT DOES YOUR DESTINATION
OR SUCCESS LOOK LIKE?
DETERMINE LONGER
TERM VISION
WHAT'S THE GAP BETWEEN
WHERE YOU ARE
AND WHERE YOU WANT TO BE?
WHAT ARE MY MUST DOS?
Milestones
Must do Should do Nice to do
PRIORITIZE
What is our end result?
What are the lines we will not cross?
What is mission critical?
PLANNING DURING UNCERTAINTY
PLANNING DURING
UNCERTAINTY
BUT ABOUT THE
GUARD RAILS
is not about the road ahead
Anticipate best and worst case
Understand your destination and plan
for alternate routes
PLAN FOR AN ALTERNATE ROUTE
HOW CAN WE MAKE
THIS HAPPEN?
Action Plan
Periodization
You can have a 12-month vision, but
implementation is no more than 12
weeks
MAKE IT A ROUTINE
Review quick assessment
Review the longer term vision
Decide on 1-3 “Big Rock” Goals
Select tactics for each goal
QUARTERLY PLAN
No more than 1-3 that move you toward
your vision
Should be things you can complete in
12 weeks
WHAT ARE BIG ROCK GOALS?
CHOOSE YOUR TACTICS
What's reliable and realistic?
What's a calculated risk?
Review 12 Week Year
Pick 1-3 things to work on this week
Break down tactics into things to do this
week
EACH WEEK
Review Weekly Plan
Pick 1-3 things to work on today
Most Important Tasks, i.e. “Eat Your
Frog”
EACH DAY
Eat a live frog first thing in the morning and nothing worse will happen to you the
rest of the day.
Mark Twain (but probably not)
“Day of Pain and Suffering”
MONTHLY
Do another quick assessment
Reassess “Big Rock” Goals and
rebalance
Start again
QUARTERLY
ARE WE THERE YET?
Key Metrics
HOW WILL WE KNOW
WHEN WE'VE ARRIVED?
Revisit your key metrics on a monthly
basis
Have an accountability partner that is
not your boss
MILESTONES
SUMMARY
Your plan is a journey
Break down your Big Rocks into
regular tasks
Have a one year vision but 12
week plan
Work the plan every day
Don't be afraid to recalculate
Where are you now? Where are you going?
How will you get there?
SUMMARY
ALICE FERRIS
Partner, GoalBusters Consulting
alice.ferris@goalbusters.net
888-883-2690
goalbusters.net
aliceferris
linkedin.com/in/aliceferris/
MBA, CFRE, ACFRE

Create a Plan You'll Actually Use

  • 1.
    CREATE A PLANYOU'LL ACTUALLY USE
  • 2.
  • 3.
    HOPE IS NOTA STRATEGY
  • 5.
    THIS IS NOTABOUT THE TACTICS BUT THE PLANNING PROCESS
  • 6.
    Where are younow? (Assess) 1 Where are we going? (Set goals) 2 What is on the “itinerary”? (Set milestones) 3 How will we get there? (Create action plan) 4 HOW TO PLAN
  • 7.
    WHERE ARE YOUNOW? Assessment
  • 8.
    What do wedo well? What could use some improvement and why? How do we feel about where we are? QUALITATIVE CONDUCTING A QUICK ASSESSMENT
  • 9.
    Template at afpfep.org 6Growth in Giving Reports Donor retention, gains and losses, growth in giving, donor loyalty across varying dollar segments QUANTITATIVE CONDUCTING A QUICK ASSESSMENT
  • 10.
  • 11.
    WHERE ARE YOUGOING? Goal Setting
  • 12.
    WHAT DOES YOURDESTINATION OR SUCCESS LOOK LIKE?
  • 13.
  • 15.
    WHAT'S THE GAPBETWEEN WHERE YOU ARE AND WHERE YOU WANT TO BE?
  • 16.
    WHAT ARE MYMUST DOS? Milestones
  • 17.
    Must do Shoulddo Nice to do PRIORITIZE
  • 19.
    What is ourend result? What are the lines we will not cross? What is mission critical? PLANNING DURING UNCERTAINTY
  • 20.
    PLANNING DURING UNCERTAINTY BUT ABOUTTHE GUARD RAILS is not about the road ahead
  • 21.
    Anticipate best andworst case Understand your destination and plan for alternate routes PLAN FOR AN ALTERNATE ROUTE
  • 22.
    HOW CAN WEMAKE THIS HAPPEN? Action Plan
  • 23.
    Periodization You can havea 12-month vision, but implementation is no more than 12 weeks MAKE IT A ROUTINE
  • 24.
    Review quick assessment Reviewthe longer term vision Decide on 1-3 “Big Rock” Goals Select tactics for each goal QUARTERLY PLAN
  • 25.
    No more than1-3 that move you toward your vision Should be things you can complete in 12 weeks WHAT ARE BIG ROCK GOALS?
  • 26.
  • 27.
    What's reliable andrealistic? What's a calculated risk?
  • 28.
    Review 12 WeekYear Pick 1-3 things to work on this week Break down tactics into things to do this week EACH WEEK
  • 29.
    Review Weekly Plan Pick1-3 things to work on today Most Important Tasks, i.e. “Eat Your Frog” EACH DAY
  • 30.
    Eat a livefrog first thing in the morning and nothing worse will happen to you the rest of the day. Mark Twain (but probably not)
  • 31.
    “Day of Painand Suffering” MONTHLY
  • 32.
    Do another quickassessment Reassess “Big Rock” Goals and rebalance Start again QUARTERLY
  • 33.
    ARE WE THEREYET? Key Metrics
  • 34.
    HOW WILL WEKNOW WHEN WE'VE ARRIVED?
  • 35.
    Revisit your keymetrics on a monthly basis Have an accountability partner that is not your boss MILESTONES
  • 36.
  • 37.
    Your plan isa journey Break down your Big Rocks into regular tasks Have a one year vision but 12 week plan Work the plan every day Don't be afraid to recalculate Where are you now? Where are you going? How will you get there? SUMMARY
  • 38.
    ALICE FERRIS Partner, GoalBustersConsulting alice.ferris@goalbusters.net 888-883-2690 goalbusters.net aliceferris linkedin.com/in/aliceferris/ MBA, CFRE, ACFRE