In 3 years, 111 brands were launched in India by 211BRANDS. They specialize in innovative high-impact brand launches and promotional events across the country to garner media coverage. Recent work includes brand announcements and sales conferences for Colgate Total with Mahesh Bhupati and Rahul Bose as ambassadors, a Puma press conference with Yuvraj Singh, and launches for Volkswagen, Trussardi, and Paris Hilton. The Colgate Total announcement event was a press conference hosted by Mandira Bedi, while the sales conference toured 4 cities with cricketer Jonty Rhodes motivating the sales team.