Cravn is an online wish list sharing service that allows users to get recommendations from others on things they want to do, watch, eat, etc. Sharing wish lists helps users find the most popular or enjoyable options and make purchase or activity decisions based on peer recommendations rather than ads. The service works by allowing users to write down their "cravings," follow friends, see trending lists, and leave reviews to help others once their cravings are fulfilled. Cravn aims to help users discover the best movies, food, shopping and more through crowdsourced recommendations.

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2. What is it?
Cravn is an online wish list-sharing service that enables
its users to get recommendation from people who already
have experiences with their wishes.
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3. Why sharing wish list?
You need recommendation of things you want to buy, eat,
watch, read, or attend!
Where is the most delicious pizza in town? Does Monster University worth to watch? What
is the latest fashion trends for man? Which book to read for my weekend?
You want to gather people with the same wishes or interests!
Who wants to join me and 10 friends watching Pacific Rim tomorrow? Does anybody plan to
attend the Solo Batik Carnival next month so we can arrange a trip together?
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You have no idea of what to do with your spare time or money!
Should I spend my IDR 1 Million for a new watch or a pair of shoes? Where can I find
the best value for money? What should I plan for my weekend : reading a good book
or watching a musical theatre?!
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4. Watching movies Dinner at fancy Bistro Shopping on weekends
Reading popular novels Attending music concert
Why need recommendation?
There are a lot of options for enjoying urban lifestyle…
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5. …how do you pick the most enjoyable one?
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6. 78%!
“…of consumers
trust peer
recommendations…”
“…only 14% trust
ads.”
77%!
“…of online
shoppers use
reviews to make
purchase
decisions.”
81%!
“…of customers
reach out to
friends and family
members on social
networking sites
for advice before
purchasing
products.”
Source : Fifty Essential Social Media Marketing Stats – Vocus, June 2012
The facts say that…
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7. is made to help!
ü Finding the best movies
ü Selecting the best frappuccino
ü Discovering the best shopping center
ü Many more!
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8. How it works?
You crave for
something!
You write a cravn!
People give
comment on your
cravn!
Your cravn is
accomplished !
You give review
about that cravn!
You do the cravn!
Cravn
recommendation
archive
You got
recommendation
for your cravn!
Others give their
review too!
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9. Cravn Features (1)
Crave & Done!
Craving for something? Write it on
Cravn! There is a big possibility your
crave will turn into reality. Don’t forget
to share once it is accomplished!
Wish List!
All of your cravn is stored into an
array of wish list. You can also see
your friend’s list.!
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10. Cravn Features (2)
Follow a Friend!
Follow your friends to keep updated
with their cravn on your timeline.
They can also follow you as well.!
Timeline!
Keep updated with your friend’s
cravn – maybe there is something
that both of you love to do together!!
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11. Cravn Features (6)
Trending!
Discover the most popular movies,
foods, books, events, and stuffs
based on people recommendation!
*) Coming soon
Review !
Give a review every time you
successfully accomplish a cravn to
earn your badge of expert*!
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12. Target Market
Men & Women
15 – 40 years old
Living in big cities
Active
Social Media Users
Doing things with peers
SES A,B Love to shhare information
Mobile
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13. Business Model
Targeted Advertising would be the primary income for Cravn. By using user information such as
gender and age obtained from registration form, ads could be delivered to specific group of people.
Mini Banner on
Trending Page using
Samsung AdHub API
Promoted Trend*
Sponsored Expert
Badges*
*) Coming soon
Advertiser!
Display the ads through
these media : !
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14. Further Development
ü Social Network API Extension!
To give supporting description and recommendation
about a trends, for example IMDB for movies,
Goodreads for books, and Foursquare for location.
ü Expert Badge!
Reward to appreciate people who successfully
accomplish their cravn and give recommendation for
those who in need. Beside to stimulate users to give
their recommendation, badges will also be tools to gain
revenue from Sponsored Badges (e.g : Domino's Pizza
badge for those who have tasted all types of dominos'
signature dishes).
ü Seasonal Wish List!
Special set of wish list in particular season such as
Summer Wish List (consists of cravn about many
activities that common to do during summer), Jakarta
Birthday Wish List (consists of cravn for doing many
things in Jakarta’s historical sites), and many more!
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15. We want to say thank you!!
team
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