Cowlar is a fitbit for cows ! It's designed to help boost milk yield, improve herd health and maximize profitability.

1. Improve herd health
Optimize dairy operations
Maximize milk yield

2. THE GLOBAL FOOD CHALLENGE
By 2050 we will need to feed more than 10 billion people, requiring a 70% increase in global food production
Source: Eric Schmidt’s Farm 2050 initiative
10bn
POPULATION BY 2050
70%
INCREASE IN FOOD PRODUCTION

3. Global Sales of Milk exceed
$1 Trillion
every year

4. Yields Diseases Reproduction Tracking
Pakistan India China Colombia Indonesia
500,000 300,000 600,000 225,000 140,000
tons tons tons tons tons
750,000Number of farmers supplying Milk to Nestle

5. WWW.COWLAR.COMWWW.COWLAR.COM
Emerging Markets
Primitive
Agri-practices
Low Milk Yield
Dairy is Complicated

6. THE SMART COLLAR FOR COWS
Cowlar tracks temperature, activity
and monitors cow behaviour to
provide farmers with action-able
text message alerts

7. BASE
Online
Dashboard
Cellular
Tower
SMS Alerts Robo-Call
How it works..
Solar powered
base with 4 km
range
Waterproof,
rugged smart
collar

8. Improve Milk
Production
Get actionable
recommendations on how
to maximise yield &
avoid milk loss
Early Disease
Detection
Cowlar looks for signs &
symptoms of diseases.
Get alerts at an early
stage
Boost
Reproduction
rates
Never miss a heat cycle
with Cowlar. Dairy farms
can lose up to $400 if
they miss a heat cycle.
Real Time insights
& Alerts
Monitor from anywhere,
at anytime with SMS
alerts in any language or
an automated phone call
ACTION-ABLE RECOMMENDATIONS
via TEXT MESSAGES

9. $50()
Monthly income /cow
2,500+
units Pre-ordered
150
Pilots at farms

10. MARKET
$400
Billion
Market
300Million

11. BUSINESS MODEL
Cost
$69
Subscription
$3/mo
Revenue at
50k cowlars
$9
Million
Includes three months of
free recommendations
Recur Rev
$2
Million

12. TRACTION
Global Finalist
Top 30 Impact
Startup
Runner-up
(Agriculture) 1st Prize
Global
Finalist
Selected
S 2016
$50()
Monthly income /cow
2,500+
units Pre-ordered
150
Pilots at farms

13. GLOBAL DISTRIBUTION STRATEGY
USA
Mexico
Columbia
Brazil
Nigeria Vietnam
Ireland
Poland
India
Launching Cowlar in these countries by Q3 of 2016
Australia
Pakistan

14. COMPETITION
Health
Monitoring
Geo-
Fence
Heat
detection
Disease
Detection
Mobile
&Web
portal
Battery
Life
User
interface
Agnostic
Price Subscription
Cowlar ● ● ● ● ● 180d ● $69 $3 /cow/mo
Silent
Herdsman
● - ● ● ● 60d $160 NA
Moocall ● - ● - - 30d $299 NA
Dairy Master ● ● - ● 5yr $150 $5000/yr
E-Cow ● - ● ● ● 8yrs NA NA
Bella Ag ● - ● - - 5yrs $75 $1250/yr
Tekvet ● - ● - - NA NA NA
Connecterra ● ● ● - ● NA NA NA
SCR Dairy ● - ● - - NA NA NA
*subject to change

15. IMPACT –LOCAL VS GLOBAL
5%
12%
$50 Billion
$120 Billion$4.2 Billion
$2 Billion
Yield
Improvement

16. WWW.COWLAR.COMWWW.COWLAR.COM
Slush Impact AcceleratorSLUSH Impact Accelerator 2015
Top 30 Impact Startup

17. WWW.COWLAR.COMWWW.COWLAR.COM
Cowlar can help farmers tackle climate change

19. INTERNET OF THINGS (IOT)
Based in Islamabad, Since 2013
ROBOTICS | SENSORS | AUTOMATION | SOFTWARE | ANALYTICS
MISSION - DIGITIZE THE WORLD & MAKE SENSE OF DATA

20. END TO END IOT
DEVICES COMMUNICATION CLOUDWHATWEDO

21. TECHNOLOGY & INDUSTRY AGNOSTIC
Sensors & Controls
Location
Camera
Biometrics
PIR
Pressure
Transducer
Energy
Temp
Moisture
NFC/RFID
Motion
Flow
Printer HMI Actuators Robot
Communication
Security
Cellular
ZigBee
LoRa
CAN
Integration
BLE
Bluetooth
RF
BACNet
Wi-Fi
Modbus
232/485 USB 4-20 mA HART Profibus
Cloud & Analytics
Computing Storage Rules
Machine Learning
Artificial Intelligence
Recommendations
Actions Analytics Control
OUR IoT
Lego lets us
BUILD
New things quickly
CUSTOMIZE
Hardware & software solutions
INTEGRATE
With legacy systems

22. Umair
Biz Dev (USA)
TEAM
www.e4technologies.net
Awais
Electronics/EDA
Umer Adnan
CEO
Umer Ilyas
CTO
Hassan
Firmware
Azmat
Electronics/Design
Hussam
CIO (USA)
Usman
Software
Munaim
Software
Azfar
Cloud / Analytics
Ahmadah
Creative
Saqib
Electronics/Design
Umar
Electronics/EDA
Mohsin
Electronics/test

23. TEAM Huzaifa
Embedded
www.e4technologies.net
Shehreyar
Embedded
Seemak
Mechanical
Muneeb
Mobile Apps
Adil Aftab
Manufacturing
(Canada)
Asad Aftab
Interaction Design
(PAK)
SMEs Nauman Sheikh
Data & Analytics
(USA)
Usman Pasha
Business Intelligence

24. Dr. Chris Carr
Strategic Partner & advisor (USA)
ADVISORS
Dr.Mohsin Tiwana
Serial Entrepreneur
Tariq Qureshi
Telecomm Veteran (USA)

25. www.cowlar.com
facebook.com/cowlar