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COWIE
Professor David Adams
Professor Trevor Davies
Diarmaid Lawlor
this place matters
re-thinking local leadership
What do we want our
place to be like?
How do we get there?
Professor David Adams
this place matters
re-thinking local leadership
WHY Place Matters
COWIE
• Places condition our lives
They matter to human
experience
• Places can help or hinder our
democracy
• Good places attract
Failing places repel
• Place is the physical ‘container’
for all the people, institutions and
activities that occupy it
• Place-making involves economy,
society and environment
WHY Place Matters
Why is place so important?
• Local governance is about more
than delivering services
• It is about making places
successful, now and for the future
• It has to involve everyone
• Learning what makes places
succeed or fail should be at its heart
• It’s often no more expensive to
create successful places than failing
ones. It just needs care and
advance thought
WHY Place Matters
Shaping places is about governance
• Leadership drives forward
action, breeds confidence,
reduces risk & widens
participation
• Leadership is about
vision, culture, motivation,
resources.
• This cannot be privatised – it
needs local action within a local
democratic mandate
WHY Place Matters
Shaping places needs leadership
Workshop
this place matters
re-thinking local leadership
Why does THIS place matter?
COWIE
Why does this place matter?
Say why this place matters to you
THIS Place
And find the things that matter to you all
THIS Place
Where are we going?
In practice, who is leading here?
THIS Place
What are the relationships between leaders
and citizens?
In practice, who is leading?
Where are we going?
In practice, who is leading?
THIS Place
What are the relationships between leaders
and citizens?
In practice, who is leading?What is local collaboration like?
Professor Trevor Davies
this place matters
re-thinking local leadership
Finding common purpose
COWIE
Where are we going?
THIS Place
And how does all that about Cowie make you feel?
In practice, who is leading?
THIS PlaceCommon PurposeProfessor Marshall Ganz
Where are we going?
Head Heart
Action
Common Purpose
Two ways of understanding:
Professor Marshall Ganz
green
Leadership is taking responsibility
for enabling others to achieve shared
purpose in the face of uncertainty
Common PurposeProfessor Marshall Ganz
MOTIVATORS
urgency inertia
anger apathy
hope fear
solidarity isolation
You can make a
difference
self-doubt
OVERCOMES
Common Purpose
INHIBITORS
Professor Marshall Ganz
Common PurposeProfessor Marshall Ganz
Uncertainty to hope?
You need skills to
motivate others
to join you in action
story of
self
call to leadership
story of
now
strategy & action
story of
us
shared values &
shared experience
PURPOSE
Common PurposeProfessor Marshall Ganz
Public Narrative
The Story of your future part 1
Common Purpose
SELF: What personal values led you to public action?
The Story of your future part 1
Common Purpose
What personal values led you to public action?
US: What is the common ground in your values?
SELF: What personal values led you to public action?
SELF: What personal values led you to public action?
Common Purpose
US: What is the common ground in your values?
NOW : Using common values, dream big changes here by 2025
The Story of your future part 1
Professor Trevor Davies
this place matters
re-thinking local leadership
Founding on Values
COWIE
action
• Values inspire action
through emotion
• Emotions inform us of
what we value
• Decisions to act are
based on judgements
about values
Values into Action
Common PurposeProfessor Marshall Ganz
23
S Schwartz 2006 adapted by L Higgins
N Pecorelli 2013 for IPPR
Schwartz’s Values Wheel
Prospector
Settler
Pioneer
Professor Marshall Ganz Common Purpose
this place matters
re-thinking local leadership
BREAK!
COWIE
Professor David Adams
this place matters
re-thinking local leadership
What makes a successful place?
COWIE
5 characteristics of successful places
• Places intended for people
• Well connected & permeable
places
• Places of mixed use & varied
density
• Distinctive places
• Sustainable, resilient & robust
places
WHY Place Matters
Places intended for people
• Successful places attract
people, and encourage them
to linger and return
• The more diverse the
activities on offer, the more
people will come
• But people want to feel safe,
comfortable & not be
overwhelmed by traffic or
the scale of the environment
WHY Place Matters
Well connected & permeable places
• Successful places allow
people to move in & through
them easily, especially on
foot or bicycle
• They have meeting places
and stopping places
• Places that are better
connected and easily
accessible attract more
trade & are more lively
WHY Place Matters
Places of mixed use & varied density
• Towns traditionally grew &
developed as a patchwork of
mixed activities & uses
• But, until recently, developers
and planners have preferred to
separate out activities & uses
• Mixing up uses within any
building, street or area brings
variety and vitality to places.
What should be the limits to
this?
WHY Place Matters
Distinctive places
Successful places places are
distinctive & memorable
But too many places across the
UK are virtually the same, with
the same house types, same
national chain stores, and the
same branded restaurants
Let’s tackle urban monotony by
encouraging places to be
different!
WHY Place Matters
Sustainable, resilient & robust places
• Sustainable design means
creating places that last for
generations & reduce
climate change
• Places that are resilient
‘bounce back’ from
unexpected change
• Places that are robust are
flexible enough to modified
without excessive
disruption
WHY Place Matters
Workshop
this place matters
re-thinking local leadership
Building your future
COWIE
The Story of your future part 2
THIS Place
Describe your DESTINATION.
What does this place in 2025 look like?
The Story of your future part 2
THIS Place
Describe your DESTINATION.
What does this place in 2025 look like?
Tell the story of the journey from now till then …….
this place matters
re-thinking local leadership
Key Local Issues
COWIE
Tracey Mills
Asset Development Manager: Stirling Council
THIS Place
Facts and Figures
• Cowie Community Council Area – 2713
• Male 49% - Female 51%
• Cowie Community Council Area – 9.3 km2
Information from the 2011 Census
THIS Place
Age Structure
Information from the 2011 Census
Age Range Cowie % Stirling %
0 to 4 5.9% 4.9%
5 to 11 10.7% 7.7%
12 to 15 5.9% 5.2%
16 to 24 10.9% 14%
25 to 44 28.9% 23.7%
45 to 64 25.6% 27.3%
65 to 84 11.5% 15.1%
85 + 0.6% 2%
THIS Place
Facilities
2 Council owned Primary Schools
Council owned Community Centre, Library and Local Office
1 Health Clinic
Community run facilities such as Cowie Bowling Club and
Cowie Miners Welfare Club
Various shops and church
THIS Place
Active Local Community
Cowie Community Council
CRAG – Cowie Regeneration Action Group
Cowie Community Enterprise
Cowie Credit Union
Cowie United FC
THIS Place
So what’s been happening?
New Berryhills Football Pitch
Cowie Primary School Refurbishment
New St. Margaret's Primary School
New Nursery
New Skate Park
What’s next?....Regeneration?
Workshop
this place matters
re-thinking local leadership
How did we get there?
COWIE
Getting there: You got there!
THIS Place
Who led the changes your dream needed?
What did they do?
What happened in your place as a result?
Looking back from 2025:
What assets & resources did they adapt or use?
THIS Place
BUT THAT FUTURE DIDN’T HAPPEN! Why?
Getting there: Oops!
What were the barriers and blocks to your future?
Professor David Adams
this place matters
re-thinking local leadership
The tools to lead
COWIE
… we don’t use them properly?… we have no tools?
Does place leadership fail because …
Common Purpose
To shape places, we need effective policy
tools
How well stocked is our
policy toolbox?
How well used in our
policy toolbox?
Common Purpose
What might we expect to find in the well-
stocked policy toolbox?
‘Shaping’
instruments
‘Capacity
building’
instruments
‘Regulating’
instruments
‘Stimulus’
instruments
Common Purpose
• Spatial visions, strategies,
plans, frameworks etc.
• Promote integrated thinking and
enable collective action
• Can involve strategic
transformation of whole areas
• Successful strategies have the
‘power of persuasion’ – they
can radically change what
people think is achievable
Shaping tools
Common Purpose
Regulating tools
Restrict choices by regulating
what people can & cannot do
Most effective when they
persuade people to follow policy
intent, rather than just give up on
their plans
Require consistent application
and effective enforcement
Common Purpose
Stimulus tools
Open up opportunities by ‘making
things happen’ through:
Actions to kick-start development
by direct state intervention
Development grants, taxation
incentives and other price-adjusting
actions
Holistic place management and
other risk-reducing actions
Public-private partnerships and
other capital-raising actions
Common Purpose
Capacity building tools
Learn to think afresh, be open to new
ideas, and learn from best practice
Gain knowledge & information,
especially about market actors &
operations
Build networks & relationships across
the public, private & voluntary sectors
Develop skills & capabilities in
leadership, project management &
cross-sectoral working
Local leaders will:
Common Purpose
Leadership capacity
Strategic
Capacity
Motivation
Embed
Learning
Salient Knowledge
Professor Marshall Ganz
Good leaders seek 'strategic
capacity' in the organisations the
lead:
knowledge of what matters
learning embedded in
everything the organisation
does
strong motivation conveyed
from the leaders to everyone
Common Purpose
Workshop
this place matters
re-thinking local leadership
Defining your future
COWIE
The Story of your future part 3
THIS Place
Tell the story of getting from now till then …….
Say what your future is like
Where did change first start?
What action was most important?
Workshop
this place matters
re-thinking local leadership
Getting started
COWIE
Leadership is taking responsibility
for enabling others to achieve shared
purpose in the face of uncertainty
Common PurposeProfessor Marshall Ganz
The Story of your future Getting Started
THIS Place
Tell the story of getting from now till then …….
So what happens now?
this place matters
re-thinking local leadership
REFLECTIONS Feedback and Learning
COWIE
Diarmaid Lawlor
THIS Place
Its about the ‘soft stuff’
THIS Place
Feelings…..
Feelings….
frustrated
disappointed
happy
scunnered
inspired hopeful
THIS Place
Cowie matters
because…
THIS Place
We have history. But, not
everyone shares it…not
everyone part of things.
It’s where I work, part of
my job, and colleagues
from Cowie
We want a good future for
our kids. And drugs are a
big problem…people
make choices
It’s where I am from..
Cowie matters
because…
THIS Place
Feels like a
place of
parts
BUT
THIS Place
Feels like a place of
Parts AND worried
about being
overwhelmed
Services not joining
up AND people not
connecting
BUT
THIS Place
BUT
Services not
joining up AND
people not
connecting
Feels like a place of
Parts AND worried
about being
overwhelmed
THIS Place
BUT
Services not
joining up AND
people not
connecting
Distance to
services….who is
here?
Where is
continuity?Knowledge
of
community
Feels like a place of
Parts AND worried
about being
overwhelmed
THIS Place
BUT
Services not
joining up AND
people not
connecting
Needs driven services.
BUT, why would you
report things [drugs]
and face hassle.
Fear. Exposure
Distance to
services….who is
here?
Where is
continuity?Knowledg
e of
community
Feels like a place of
Parts AND worried
about being
overwhelmed
THIS Place
SOConnecting spaces
communication
Continuity
Co-ordination
THIS Place
Its about the ‘soft stuff’
THIS Place
oldies home
Places for generations to meet?
THIS Place
community fundays
How do you scale+sustain?
THIS Place
base same people.
Kids as connectors…
How do you diversify?
THIS Place
base community centre
pride+facilities main st
opportunity jobs
How to integrate?
THIS Place
Overlaps?
THIS Place
hub village
Services and facilities?
THIS Place
safety connection
opportunity
THIS Place
Its about the
‘soft stuff’…
THIS Place
More than Stirling
average: children
Less than Stirling
average: older
From projects to
regeneration?
THIS Place
More than Stirling
average: children
Less than Stirling
average: older
From projects to
regeneration?
Drugs
Fun days
Connections
Fear
Community
knowledge
Co-ordination
THIS Place
collaboration
Bins, street cleaning
Basic services
Basic contact
Issues not getting lost
Building relationships with
businesses
sponsorship
Lack of communication
Council: community
Continuity in point of
contact
THIS Place
THIS Place
A safe community…. An example for other places…
• Zero drugs, zero crime
• Opportunities to thrive
• More employment
• Attractive, valued, used
environment
• Main street focus, nice place
• More co-ordination on public
investment
• Community hub with eastern
villages
• Somewhere people come to,
services joining up
• A learning place
• We can do it
THIS Place
Its about the ‘soft stuff’
Communication,
continuity, care,
relationships,
awareness
THIS Place
Centre:
proper place to meet
New businesses
Pedestrian space
Improved shops/mixed use Expansion
serviced
services
THIS Place
Stories:
Whole community
Visual impacts
Murals telling stories Expansion
serviced
Community shop;
recharge revenue
walks
THIS Place
IDEAS BLOCKAGES
THIS Place
IDEAS BLOCKAGESHOW
Enabling
public
sector
Shared space
[forum]
Shared
leadership
Needs
driven
facilities +
services
THIS Place
People talk, not deliver.
Action + responsibility
Not enough sources of
help + resources
Lack of effective
communication AND
joined up action
Unclear vision and buy in
[joined up]
AND
Fear of change
Threats to
future
THIS Place
Not enough sources of
help + resources
INDIVIDUALISM
COLLECTIVE RESPONSIBILITY
Threats to
future
THIS Place
Capacity =
LOCAL knowledge
LOCAL learning LOCAL motivation
THIS Place
10 years….…..
Feelings….
prosperous
accomplished
shared public space
cohesive
vibrant
excellent
encouraging
Derelict?
THIS Place
How….…..
Feelings….
involving
empowering
our commitment
need to change
partnership
community ambition
passion + drive
strategy
investment
THIS Place
catalyst…..
perseverance
......planning
Taking
ownership
resourcesdedicationcommitment
Shared leadership forum.
Who, how often?
Now
THIS Place
next…..
COMMUNICATION
• one step at a time
• all takes time
• prioritise
Proper plan with actions and
accountability
• Council bosses
• Community council
• investors
this place matters
re-thinking local leadership
INFORMATION
www.thisplacematters.org.uk
COWIE

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Cowie - 30 March 2015

  • 1. COWIE Professor David Adams Professor Trevor Davies Diarmaid Lawlor this place matters re-thinking local leadership What do we want our place to be like? How do we get there?
  • 2. Professor David Adams this place matters re-thinking local leadership WHY Place Matters COWIE
  • 3. • Places condition our lives They matter to human experience • Places can help or hinder our democracy • Good places attract Failing places repel • Place is the physical ‘container’ for all the people, institutions and activities that occupy it • Place-making involves economy, society and environment WHY Place Matters Why is place so important?
  • 4. • Local governance is about more than delivering services • It is about making places successful, now and for the future • It has to involve everyone • Learning what makes places succeed or fail should be at its heart • It’s often no more expensive to create successful places than failing ones. It just needs care and advance thought WHY Place Matters Shaping places is about governance
  • 5. • Leadership drives forward action, breeds confidence, reduces risk & widens participation • Leadership is about vision, culture, motivation, resources. • This cannot be privatised – it needs local action within a local democratic mandate WHY Place Matters Shaping places needs leadership
  • 6. Workshop this place matters re-thinking local leadership Why does THIS place matter? COWIE
  • 7. Why does this place matter? Say why this place matters to you THIS Place And find the things that matter to you all THIS Place
  • 8. Where are we going? In practice, who is leading here? THIS Place What are the relationships between leaders and citizens? In practice, who is leading?
  • 9. Where are we going? In practice, who is leading? THIS Place What are the relationships between leaders and citizens? In practice, who is leading?What is local collaboration like?
  • 10. Professor Trevor Davies this place matters re-thinking local leadership Finding common purpose COWIE
  • 11. Where are we going? THIS Place And how does all that about Cowie make you feel? In practice, who is leading?
  • 12. THIS PlaceCommon PurposeProfessor Marshall Ganz Where are we going?
  • 13. Head Heart Action Common Purpose Two ways of understanding: Professor Marshall Ganz green
  • 14. Leadership is taking responsibility for enabling others to achieve shared purpose in the face of uncertainty Common PurposeProfessor Marshall Ganz
  • 15. MOTIVATORS urgency inertia anger apathy hope fear solidarity isolation You can make a difference self-doubt OVERCOMES Common Purpose INHIBITORS Professor Marshall Ganz
  • 16. Common PurposeProfessor Marshall Ganz Uncertainty to hope? You need skills to motivate others to join you in action
  • 17. story of self call to leadership story of now strategy & action story of us shared values & shared experience PURPOSE Common PurposeProfessor Marshall Ganz Public Narrative
  • 18. The Story of your future part 1 Common Purpose SELF: What personal values led you to public action?
  • 19. The Story of your future part 1 Common Purpose What personal values led you to public action? US: What is the common ground in your values? SELF: What personal values led you to public action?
  • 20. SELF: What personal values led you to public action? Common Purpose US: What is the common ground in your values? NOW : Using common values, dream big changes here by 2025 The Story of your future part 1
  • 21. Professor Trevor Davies this place matters re-thinking local leadership Founding on Values COWIE
  • 22. action • Values inspire action through emotion • Emotions inform us of what we value • Decisions to act are based on judgements about values Values into Action Common PurposeProfessor Marshall Ganz
  • 23. 23 S Schwartz 2006 adapted by L Higgins N Pecorelli 2013 for IPPR Schwartz’s Values Wheel Prospector Settler Pioneer Professor Marshall Ganz Common Purpose
  • 24. this place matters re-thinking local leadership BREAK! COWIE
  • 25. Professor David Adams this place matters re-thinking local leadership What makes a successful place? COWIE
  • 26. 5 characteristics of successful places • Places intended for people • Well connected & permeable places • Places of mixed use & varied density • Distinctive places • Sustainable, resilient & robust places WHY Place Matters
  • 27. Places intended for people • Successful places attract people, and encourage them to linger and return • The more diverse the activities on offer, the more people will come • But people want to feel safe, comfortable & not be overwhelmed by traffic or the scale of the environment WHY Place Matters
  • 28. Well connected & permeable places • Successful places allow people to move in & through them easily, especially on foot or bicycle • They have meeting places and stopping places • Places that are better connected and easily accessible attract more trade & are more lively WHY Place Matters
  • 29. Places of mixed use & varied density • Towns traditionally grew & developed as a patchwork of mixed activities & uses • But, until recently, developers and planners have preferred to separate out activities & uses • Mixing up uses within any building, street or area brings variety and vitality to places. What should be the limits to this? WHY Place Matters
  • 30. Distinctive places Successful places places are distinctive & memorable But too many places across the UK are virtually the same, with the same house types, same national chain stores, and the same branded restaurants Let’s tackle urban monotony by encouraging places to be different! WHY Place Matters
  • 31. Sustainable, resilient & robust places • Sustainable design means creating places that last for generations & reduce climate change • Places that are resilient ‘bounce back’ from unexpected change • Places that are robust are flexible enough to modified without excessive disruption WHY Place Matters
  • 32. Workshop this place matters re-thinking local leadership Building your future COWIE
  • 33. The Story of your future part 2 THIS Place Describe your DESTINATION. What does this place in 2025 look like?
  • 34. The Story of your future part 2 THIS Place Describe your DESTINATION. What does this place in 2025 look like? Tell the story of the journey from now till then …….
  • 35. this place matters re-thinking local leadership Key Local Issues COWIE Tracey Mills Asset Development Manager: Stirling Council
  • 36. THIS Place Facts and Figures • Cowie Community Council Area – 2713 • Male 49% - Female 51% • Cowie Community Council Area – 9.3 km2 Information from the 2011 Census
  • 37. THIS Place Age Structure Information from the 2011 Census Age Range Cowie % Stirling % 0 to 4 5.9% 4.9% 5 to 11 10.7% 7.7% 12 to 15 5.9% 5.2% 16 to 24 10.9% 14% 25 to 44 28.9% 23.7% 45 to 64 25.6% 27.3% 65 to 84 11.5% 15.1% 85 + 0.6% 2%
  • 38. THIS Place Facilities 2 Council owned Primary Schools Council owned Community Centre, Library and Local Office 1 Health Clinic Community run facilities such as Cowie Bowling Club and Cowie Miners Welfare Club Various shops and church
  • 39. THIS Place Active Local Community Cowie Community Council CRAG – Cowie Regeneration Action Group Cowie Community Enterprise Cowie Credit Union Cowie United FC
  • 40. THIS Place So what’s been happening? New Berryhills Football Pitch Cowie Primary School Refurbishment New St. Margaret's Primary School New Nursery New Skate Park What’s next?....Regeneration?
  • 41. Workshop this place matters re-thinking local leadership How did we get there? COWIE
  • 42. Getting there: You got there! THIS Place Who led the changes your dream needed? What did they do? What happened in your place as a result? Looking back from 2025: What assets & resources did they adapt or use?
  • 43. THIS Place BUT THAT FUTURE DIDN’T HAPPEN! Why? Getting there: Oops! What were the barriers and blocks to your future?
  • 44. Professor David Adams this place matters re-thinking local leadership The tools to lead COWIE
  • 45. … we don’t use them properly?… we have no tools? Does place leadership fail because … Common Purpose
  • 46. To shape places, we need effective policy tools How well stocked is our policy toolbox? How well used in our policy toolbox? Common Purpose
  • 47. What might we expect to find in the well- stocked policy toolbox? ‘Shaping’ instruments ‘Capacity building’ instruments ‘Regulating’ instruments ‘Stimulus’ instruments Common Purpose
  • 48. • Spatial visions, strategies, plans, frameworks etc. • Promote integrated thinking and enable collective action • Can involve strategic transformation of whole areas • Successful strategies have the ‘power of persuasion’ – they can radically change what people think is achievable Shaping tools Common Purpose
  • 49. Regulating tools Restrict choices by regulating what people can & cannot do Most effective when they persuade people to follow policy intent, rather than just give up on their plans Require consistent application and effective enforcement Common Purpose
  • 50. Stimulus tools Open up opportunities by ‘making things happen’ through: Actions to kick-start development by direct state intervention Development grants, taxation incentives and other price-adjusting actions Holistic place management and other risk-reducing actions Public-private partnerships and other capital-raising actions Common Purpose
  • 51. Capacity building tools Learn to think afresh, be open to new ideas, and learn from best practice Gain knowledge & information, especially about market actors & operations Build networks & relationships across the public, private & voluntary sectors Develop skills & capabilities in leadership, project management & cross-sectoral working Local leaders will: Common Purpose
  • 52. Leadership capacity Strategic Capacity Motivation Embed Learning Salient Knowledge Professor Marshall Ganz Good leaders seek 'strategic capacity' in the organisations the lead: knowledge of what matters learning embedded in everything the organisation does strong motivation conveyed from the leaders to everyone Common Purpose
  • 53. Workshop this place matters re-thinking local leadership Defining your future COWIE
  • 54. The Story of your future part 3 THIS Place Tell the story of getting from now till then ……. Say what your future is like Where did change first start? What action was most important?
  • 55. Workshop this place matters re-thinking local leadership Getting started COWIE
  • 56. Leadership is taking responsibility for enabling others to achieve shared purpose in the face of uncertainty Common PurposeProfessor Marshall Ganz
  • 57. The Story of your future Getting Started THIS Place Tell the story of getting from now till then ……. So what happens now?
  • 58. this place matters re-thinking local leadership REFLECTIONS Feedback and Learning COWIE Diarmaid Lawlor
  • 59. THIS Place Its about the ‘soft stuff’
  • 62. THIS Place We have history. But, not everyone shares it…not everyone part of things. It’s where I work, part of my job, and colleagues from Cowie We want a good future for our kids. And drugs are a big problem…people make choices It’s where I am from.. Cowie matters because…
  • 63. THIS Place Feels like a place of parts BUT
  • 64. THIS Place Feels like a place of Parts AND worried about being overwhelmed Services not joining up AND people not connecting BUT
  • 65. THIS Place BUT Services not joining up AND people not connecting Feels like a place of Parts AND worried about being overwhelmed
  • 66. THIS Place BUT Services not joining up AND people not connecting Distance to services….who is here? Where is continuity?Knowledge of community Feels like a place of Parts AND worried about being overwhelmed
  • 67. THIS Place BUT Services not joining up AND people not connecting Needs driven services. BUT, why would you report things [drugs] and face hassle. Fear. Exposure Distance to services….who is here? Where is continuity?Knowledg e of community Feels like a place of Parts AND worried about being overwhelmed
  • 69. THIS Place Its about the ‘soft stuff’
  • 70. THIS Place oldies home Places for generations to meet?
  • 71. THIS Place community fundays How do you scale+sustain?
  • 72. THIS Place base same people. Kids as connectors… How do you diversify?
  • 73. THIS Place base community centre pride+facilities main st opportunity jobs How to integrate?
  • 77. THIS Place Its about the ‘soft stuff’…
  • 78. THIS Place More than Stirling average: children Less than Stirling average: older From projects to regeneration?
  • 79. THIS Place More than Stirling average: children Less than Stirling average: older From projects to regeneration? Drugs Fun days Connections Fear Community knowledge Co-ordination
  • 80. THIS Place collaboration Bins, street cleaning Basic services Basic contact Issues not getting lost Building relationships with businesses sponsorship Lack of communication Council: community Continuity in point of contact
  • 82. THIS Place A safe community…. An example for other places… • Zero drugs, zero crime • Opportunities to thrive • More employment • Attractive, valued, used environment • Main street focus, nice place • More co-ordination on public investment • Community hub with eastern villages • Somewhere people come to, services joining up • A learning place • We can do it
  • 83. THIS Place Its about the ‘soft stuff’ Communication, continuity, care, relationships, awareness
  • 84. THIS Place Centre: proper place to meet New businesses Pedestrian space Improved shops/mixed use Expansion serviced services
  • 85. THIS Place Stories: Whole community Visual impacts Murals telling stories Expansion serviced Community shop; recharge revenue walks
  • 87. THIS Place IDEAS BLOCKAGESHOW Enabling public sector Shared space [forum] Shared leadership Needs driven facilities + services
  • 88. THIS Place People talk, not deliver. Action + responsibility Not enough sources of help + resources Lack of effective communication AND joined up action Unclear vision and buy in [joined up] AND Fear of change Threats to future
  • 89. THIS Place Not enough sources of help + resources INDIVIDUALISM COLLECTIVE RESPONSIBILITY Threats to future
  • 90. THIS Place Capacity = LOCAL knowledge LOCAL learning LOCAL motivation
  • 91. THIS Place 10 years….….. Feelings…. prosperous accomplished shared public space cohesive vibrant excellent encouraging Derelict?
  • 92. THIS Place How….….. Feelings…. involving empowering our commitment need to change partnership community ambition passion + drive strategy investment
  • 94. Shared leadership forum. Who, how often? Now THIS Place next….. COMMUNICATION • one step at a time • all takes time • prioritise Proper plan with actions and accountability • Council bosses • Community council • investors
  • 95. this place matters re-thinking local leadership INFORMATION www.thisplacematters.org.uk COWIE

Editor's Notes

  1. So let’s look at why STORIES might have something to offer in motivating others to join us in action. To do this let’s think for a moment about the different ways we understand the world around us, the challenges we face and the action we might take. Psychologists tell us that we are capable of understanding the world in two distinct ways – the HEAD mode and the HEART mode. The head mode helps us with strategy and analysis. It helps us to answer HOW questions. How we should run a campaign or how we can maximise turn out at an election? Leadership obviously requires these skills. But don’t we often act as if this is the only way of understanding the world around us? When we are trying to seek support don’t we act as if only we could find the right argument or piece of evidence surely others would come around to our way of thinking? One of the reasons why this often fails is because is misses out the second way we have of looking at the world – the heart mode. The heart mode helps us to understand the world in completely different way. In terms of whether things are good or bad for us, hopeful or depressing, attractive or repulsive. The heart mode helps us to answer the WHY questions. Why should I care about this injustice or why should I vote for this candidate? As we’ll explore further during this workshop this is the domain of story rather than strategy. Effective leadership requires both these modes – the head and the heart in order to move the hands – that is to move others to action. The heart mode helps us to understand what we value – but how does this help us to move people to action?
  2. The argument of this workshop is that the effective use of narrative is itself a leadership skill. And we’ll come back and look in much more detail about why that might be. But first I just want to pause on that word ‘leadership’. The kind of leadership I’m talking about is described on the slide. This is not the kind of leadership that says “look at me” or “do what I say”. This is not about being the single bright star in the sky. This is the kind of leadership that seeks to enable others to join together to take action. But not action when the outcome is certain. Action in the face of uncertainty. How many campaigns have you been involved in when the outcome was certain? Particularly about things that really matter to you? Almost never.
  3. Of course we know that all of us will exist on an emotional range from despair to hope. If I ask you to make a difficult choice to join me in action when you are feeling despair – how do you think you are likely to respond? [Answer – higher levels of anxiety, less likely to say yes.] There are emotions that inhibit us from taking mindful action – ACTION INHIBITORS and, there are emotions that enable us to take mindful action – ACTION MOTIVATORS Apathy – Anger: if the people you are hoping to move action are feeling apathetic you need to give them the experience of FEELING outrage to provide the emotional information they need to enable them to make the choice to join you. Isolation – Solidarity: If the people you are hoping to move to action are feeling isolated you need to to give them the experience of FEELING their connectedness with others to enable them to make the choice to join you. When we are developing our public narrative we are seeking to draw upon those emotions that motivate us in order to help overcome the motions that most often inhibit us from taking action.
  4. So what is public narrative? Skill: something we can learn to do – and learn to do better and better. Like any skill it is something that we get better at with practice. Motivate: we can have the best strategy in the world but if people won’t join us then it is useless. Join: this is about enabling collective action – not action that we take singly but together. Action: public narrative is intentional – not using stories because they are funny or tragic or to add flair to a speech. This is about using the power of storytelling to enable real action in the world.
  5. This is the basic framework of public narrative – as you can see it has three elements. During this workshop you will learn to tell and link three distinct stories. Your story of self: a story of why you are called to leadership right here and now Your story of us: a story about your community and why they are called to take action with you Your story of now: a story about the action that needs to be taken now and the consequences of taking or not taking it
  6. Understanding the link between values, emotion and action is central to public narrative. The argument that I am making is that values inspire action through emotion. Let me say that again – values inspire action through emotion. Let’s think about that for a moment. Call to mind an injustice that you see in the world. What is it? How does it make you feel? Why do you feel that way? Because of the values that you hold. Our emotions provide a kind of information about what it is that we value. It turns out that people who are unable to feel emotion are also unable to make choices. This is especially important in public narrative because ultimately you will be asking people to MAKE A CHOICE to join you in action. Unless you can provide them with the emotional information they need they are unlikely to do so.
  7. The argument of this workshop is that the effective use of narrative is itself a leadership skill. And we’ll come back and look in much more detail about why that might be. But first I just want to pause on that word ‘leadership’. The kind of leadership I’m talking about is described on the slide. This is not the kind of leadership that says “look at me” or “do what I say”. This is not about being the single bright star in the sky. This is the kind of leadership that seeks to enable others to join together to take action. But not action when the outcome is certain. Action in the face of uncertainty. How many campaigns have you been involved in when the outcome was certain? Particularly about things that really matter to you? Almost never.