The document summarizes key points from a webinar by Lisa Buyer on practical methods for online PR success. It discusses how today's press releases can be distributed via social media in 140 characters or less and reach audiences directly. It emphasizes optimizing press releases with keywords to get search engine and social media visibility, as well as measuring and reporting news via social platforms like Twitter, Facebook, and LinkedIn. The webinar provides tips on writing optimized online press releases and using keywords and social media to distribute and promote news.

1. ♪Let’s Give Them Something to Talk About Practical Methods for Online PR SuccessWebinar Sponsors:

2. Lisa BuyerPresident & CEO, The Buyer GroupFounder of three media companiesPresident and CEO of The Buyer Group, an interactive PR agency specializing in social media, SEO and brandingRegular speaker on online PR, social media and search topics at national conferences including Search Engine Strategies and PubConClickZ contributing writerEditor of several blogs; teaches online courses on applying social media to business networks

3. The PR Question? Are you in yet?@lisabuyer

4. Yesterday’s Press ReleaseTook weeks or months for approvalDesigned for the journalist onlyWas mailed, (yes mailed)Emailed, but went straight to junk email@lisabuyer

5. Yesterday’s ‘old school’ Press ReleaseSearch engines were for geeks Usually ended up in the trash or delete buttonHardly ever made it to the end userMeasured by clippings! @lisabuyer

6. Today’s Press ReleaseCan happen in 140 characters or less from anyone!

7. Today’s Press ReleaseReports the news via search, social and traditionalIs 24/7 without boundaries or limitsMore PR power and control than ever to push the news out and pull the world inUsing a mix of online PR and social media strategies @lisabuyer

8. Today’s Press ReleaseMore measurable than ever@lisabuyer

9. Today’s Press ReleaseWho are we writing for?The journalistDirect to audienceSearch engines And most recently: social media networks like Twitter, Facebook and LinkedIn@lisabuyer

10. Today’s Press ReleaseWhat does it look like?Optimized with keywords400 words or lessImages and videoPR Tweets in 120 characters or less – capture the power of the RT – make it easyFacebook PostsLinkedIn status updates@lisabuyer

11. Today’s Press ReleaseMight have two different headlines!Traditional PR headline – more creative Online PR headline – optimized and very to the point with keywords@lisabuyer

12. Wall Street Journal Headline Example@lisabuyer

13. Page one of Google Web@lisabuyer

14. Page one of Google News – 1st result@lisabuyer

15. Today’s Online Press ReleaseWhat does it do?Gets good search results (think editorial)Gets Tweeted and even better: RTGets Liked on FacebookGets online media attentionDelivers qualified traffic to a website Delivers qualified traffic to a blog@lisabuyer

16. Today’s Online PR + Social Media News@lisabuyer

17. How does the news find us?@lisabuyer

18. How does the news find us?@lisabuyer

19. Pulling online readers in using Keywords and press releasesThe KEY is in the keywordsPick two to three keywordsThink like a searcherWhat words would you use to do a search?Research@lisabuyer@lisabuyer

20. Keywords and press releasesHow to use keywordsHeadlineSubheadFirst paragraphTip: Write for the searcher and the searchWriting for online PR is a balancing act Part art and part science@lisabuyer

21. Socialize newsOptimized ContentKeywords, keywords, keywords!@lisabuyer

22. The PR/Social Media StatsWhy?65% of journalists use social media sites such as Facebook and LinkedIn for story sourcesLike button used by 2 million websites 52% of journalists use microblogging services such as Twitter@lisabuyer

23. How does the news find us?@lisabuyer

24. Reporting PR news with social mediaTweeting for PRBe the Twitter voice of your industryBreak up your press releases into 120 character tweets – not just the headline with a linkWhy 120 characters?Tip: Write for the searcher and the searchWriting for online PR is a balancing act Part art and part science@lisabuyer

25. Reporting the news with social mediaThe Power of Tweet and RTTweeting your press releases increases chances of Google visibility@lisabuyer

26. Reporting the news with social mediaThe Likeness of sharing news on FacebookBe part of delivering the news to 500 million+ Facebook community

27. Reporting the news with social mediaLatest: LinkedIn get Sharing Tool – @lisabuyer

28. Reporting the news with social mediaPR professionals are publishers for clientsNeed to think and act like publishersThink like your client searchersTake advantage of how to control and leverage the editorial opportunity using PR and Social Media@lisabuyer

29. Keywords tools you can useSpecial Code:PRWEBExpires 12/3/10@5 pm ET@lisabuyer

30. tools you can useThank you PRWeb@lisabuyer

31. Conferences you can useOnline PR Sessions, SEO Intro sessions and Social Media Sessions @lisabuyer

32. People to Follow@lisabuyer

33. Media to Follow@lisabuyer

34. Questions?@lisabuyer

35. Speaker: Lisa Buyer, President & CEO The Buyer Group Website: www.thebuyergroup.com Twitter: http://Twitter.com/lisabuyer or @lisabuyer LinkedIn: http://www.linkedin.com/in/lisabuyer Facebook: http://www.facebook.com/thebuyergroup Blog: http://thebuyergroup.com/blog

36. Thank you for participating in today’s webcast with Lisa Buyer.Learn the latest Search and Social trends, strategies and tactics for 2011 at SES New York Conference & Expo, March 21-25 at the Hilton New York.Register today and SAVE UP TO $1099use priority code: 20PRW. expires January 21www.SESNewYork.com

37. About PRWeb PRWeb is the leader in online news distribution and online publicity. PRWeb "democratized" news distribution, transforming the "press release" from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Internet, increase their visibility online and attract customers. PRWeb is a service of Vocus. (NASDAQ: VOCS). Learn more at www.prweb.com. About Vocus Vocus is one of the world's leading on-demand software companies for public relations and marketing professionals, and small businesses. Vocus enables organizations to increase their visibility, generate publicity, monitor and measure their reputation, and engage with journalists and consumers across traditional and social media. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. Vocus software is used by thousands of organizations worldwide and is available in seven languages. NASDAQ: VOCS. Learn more at www.vocus.com.