The document provides examples of good cover letters and proposals for web design projects. It outlines what should be included in a cover letter such as a summary, convincing the client, and a call-to-action, and what should be avoided like introductions and lists of skills. Two example proposals are given that summarize previous work, showcase relevant sites, and request more information from the client.

1. Cover Letter

2. What to Put in a cover letter
• Hello
• Summary (Optional)
• Convince the client
• Call-to-action (CTA)
• Finish

3. DON’T include 🙅🏻♂️
• Intro about yourself
• List of all your skills
• General Proposal
• Useless sentences

4. Bad Examples
Cover letter

5. Maybe you would do that 🏻

6. Good Ones 😎
Cover letter

7. Example 1
Cover letter

8. Redesign of Acting Website
I need a web designer with expertise in WordPress to redesign my
professional acting website. Will require a lot of customization. It can be
done in the current Xone theme or a newly purchased Avada theme from
Envato, to help with customization. Need a two week turnaround at the
most. My current site is www.laurenmarissasmith.com. The new site will
have 9 pages. There will be significant changes. If you're interested I can send
you the outline.
I need to work with a native or fluent English speaker, who can code a
beautiful professional website. Here are some examples of well done
actor/performer sites.
http://www.michael-oloyede.com/
http://www.kerrienewton.com/
http://www.bisserat.com/

9. Redesign of Acting Website
I need a web designer with expertise in WordPress to redesign my
professional acting website. Will require a lot of customization. It can be
done in the current Xone theme or a newly purchased Avada theme from
Envato, to help with customization. Need a two week turnaround at the
most. My current site is www.laurenmarissasmith.com. The new site will
have 9 pages. There will be significant changes. If you're interested I can
send you the outline.
I need to work with a native or fluent English speaker, who can code a
beautiful professional website. Here are some examples of well done
actor/performer sites.
http://www.michael-oloyede.com/
http://www.kerrienewton.com/
http://www.bisserat.com/

10. Proposal
Name If possible:
Hello Mrs. Lauren,
Summary:
As I see you need someone expert to redesign your professional acting
website. I really like the services you are offering in your
site: http://www.laurenmarissasmithactor.com/, but there is a
problem in using the black background color, also resume, videos,
poetry and reviews parts need to be redesigned.

11. Convince the client:
Here is my last website designed and developed for a client from Italy,
using Avada Theme: http://example.com. I even created some special
components for his site.
In addition, here are another two websites following the same style
(scrollable one page website):
- http://example1.com/
- http://example2.com/

12. Call to action:
I am really interested in working on your site in order to make it shiny,
so can you please send me the outline of your new site?
I will be able to give you more accurate time and cost estimation after
reviewing the outline.

13. Thanks:
Finally, Thank you for your valuable time, and I hope I can hear from
you soon.
Your Name

14. Example 2
Cover letter

15. .ai files to avada wordpress theme
implementation
We're looking for someone to implement wireframes built in adobe
illustrator to pages in a wordpress site using the avada theme. The
scope of work would be approximately 2-3 pages, with a potential for
page updates as a follow-up later on.
Simple implementation is what we need, but design work (icon, layout
input, readibility input) is also appreciated from the right candidates.

16. .ai files to avada wordpress theme
implementation
We're looking for someone to implement wireframes built in adobe
illustrator to pages in a wordpress site using the avada theme. The
scope of work would be approximately 2-3 pages, with a potential for
page updates as a follow-up later on.
Simple implementation is what we need, but design work (icon, layout
input, readibility input) is also appreciated from the right candidates.

17. Proposal
Hello,
“Wasim was super helpful, his work is amazing. He made sure that
everything was perfect before showing us, sticking to our designs and even
improving on some stuff.
We even Skyped with him after the website was done to give us a tutorial on
how to modify anything in the future. He was never late on deadlines and
was always punctual.
I highly recommend working with him, he was always available whenever we
needed him and even went overboard.”
The above testimonial(taken directly from my Upwork profile) is from a
recent client who also needed .ai files to be converted to a WordPress
implementation, I built it using uplift theme, and here is the
result: http://example.com/

18. On the other hand, I have an outstanding experience in dealing with
WordPress Themes Specially AVADA Theme. here is a web site I am
working on it now: http://bit.ly/isommo for a client from Italy.
I am really interested in working on your site and I will help you with
the design work, in order to make your site shiny, so can you please
send me the files of your new site?
I will be able to give you more accurate time and cost estimation after
reviewing the files.

19. I usually work 8 hours a day but I can go up to 12 if we had urgent
requests. 90% of my clients are international clients and I managed to
communicate with them efficiently, despite the time difference
between our time zones.
Finally, I really appreciate your time. and I really hope to get a chance
to work with you.
Regards,