The document discusses Comptoir des Cotonniers' "Fast Shopping" initiative, which allowed customers to open 10,000 virtual stores in one night through which they could make purchases in under 20 seconds using their mobile phones. It promoted this through campaigns on billboards, magazines, social media, SMS, and with branded items. The initiative generated significant press coverage and social engagement. It also had a higher conversion rate to purchases than traditional e-commerce. The document discusses the potential for this to revolutionize retail and how professionals in the industry reacted positively to the concept.

1. NOS AMBITIONS
THE STORE OF THE FUTURE
IS EVERYWHERE
Valérie Dassier Head of e-Business, CRM & Customer Care
Francoise Cousin E-Business Project & Digital Innovation Manager

2. VALERIE DASSIER: E-COMMERCE PERSONALITY OFTHEYEAR

3. NOS AMBITIONSPREMIERE MONDIALE : LE FAST SHOPPING

4. NOS AMBITIONS
EMBRACE DIGITAL
INNOVATION
DEVELOP M-COMMERCE
& ACCELERATE OUR BUSINESS
CONNECTED COMMERCE
OFFER A REVOLUTIONARY
SHOPPING EXPERIENCE
ON MOBILE
+
OUR AMBITIONS

5. WHAT IS THE « LE FAST SHOPPING » ?

6. PREMIERE MONDIALE
COMPTOIR DES COTONNIERS
OPENS 10 000 BOUTIQUES
IN JUST ONE NIGHT
« HERE IS A BOUTIQUE »
THE STORE OFTHE FUTURE IS EVERYWHERE
Bus shelters, Magazines, Notebooks, Tee-shirts, flyers,
Tote bags, Cafe terasses tables, Private Chauffeurs Uber
1
LE FAST SHOPPING: 2 INNOVATIONS

7. DECAUXCAMPAIGN
PARIS, MARSEILLE, MONTPELLIER,
TOULOUSE
DRUGSTORE
& AVENUE GEORGES V
PRESS MAGAZINE
HERE IS A BOUTIQUE

8. PREMIERE MONDIALE
COMPTOIR DES COTONNIERS
OPENS 10 000 BOUTIQUES
IN JUST ONE NIGHT
« HERE IS A BOUTIQUE »
THE STORE OFTHE FUTURE IS EVERYWHERE
Bus shelters, Magazines, Notebooks, Tee-shirts, flyers,
Tote bags, Cafe terasses tables, Private Chauffeurs Uber
LE FAST SHOPPING
FLASH & BUY
VERY QUICK
Download + Inscription : 2 min
VERY SIMPLE
Flash the QR code with the POWATAG app
See it! Buy it!
ULTRA SECURE
PCI DSS Level 1
1 2
LE FAST SHOPPING: 2 INNOVATIONS

9. A REVOLUTIONARY SHOPPING EXPERIENCE
AN INSTANT PURCHASE 20’s
1- Flash the QR code
2- Select size & color – Article page
3-Validate & Confirm order
4- Pay

10. « COMPTOIR DES COTONNIERS'S VIRTUAL STORES
MAY BE FASHION'S NEXT BIGTHING»
BUSTLE
VIDEO: OPENING DAY

11. « COMPTOIR DES COTONNIERS'S VIRTUAL STORES
MAY BE FASHION'S NEXT BIGTHING»
BUSTLE
VIDEO: OPENING DAY

12. LE DISPOSITIF GLOBAL
TEASING
MAY 21-27th
Press Magazine
Social media
SFR SMS Campaigns
CRM
LAUNCH PARIS & PROVINCE
MAY 28th- JUNE 17th
Decaux Campaign
Press Magazine
Drugstore
Social Media
Uber
SFR-SMS Campaigns
PRESS EVENT
MAY 27th
FAST SHOPPING CAMPAIGN

13. PRESS EVENT

14. PRESS EVENT

15. PRESS EVENT

16. PRESS EVENT

17. RESULTS

18. PRESS QUOTES
«The women’s ready-to-wear brand has reinvented retail thanks to an innovative
campaign based on instantaneity and flexibility.»
« Comptoirs des Cotonniers’s virtual stores may be the Fashion’s next big thing. »

19. « Over 10 000 stores opened in one night and a new way to shop that is about to
revolutionize the life of women who live in the fast lane!»
« The French contemporary brand has launched Fast Shopping, a new retail experience that
allows European customers to make a purchase in 20 seconds using their mobile phone. »
«The “Fast Shopping” concept is so clever that it’s hard to believe that it isn’t already in
widespread use.»
PRESS QUOTES
By that standard, the Comptoir des Cotonniers effort will certainly be a success.
Even if just a fraction of sales are materialized on PowaTag, the billboards or virtual
boutiques can prompt those passing by to visit a store.
« An innovative project to accommodate women’s busy schedules and enhance their
freedom as consumers. »

20. « It is excellent !We are very interested about the technology and how you can do an instant
purchase from advertising, litterally anywhere within the city »
Patrick RileyVice President of Information Technology
« It is very exciting. It has a lot of power to change the way we whop. »
Briony Garbett Head of Customer Experience & Ecommerce at Oasis Stores
« I am impressed by the simplicity of the customer experience and by the implications it has
on our business»
Yves Demure Promotions & Internet Manager chez Unilever France
REACTIONS OF PROFESSIONALS

21. RESULTS
Press Event : 300 journalistes et bloggers
Press coverage in France and Worldwide– Media Equivalence 2M€
Interviews on BFMT TV, M6, DGTV
Social Media : 200k€ - Betty blogger partnership
Videos : 40 000 views
Press Audience : 10 million
Street Marketing : 11 000 flyers
Geolocalized SFR SMS : 650 000
Transformation rate: 6 X e-commerce rate

22. GOLDEN E-COMMERCE AWARD

23. WHAT’S NEXT ?

25. Q&A

26. THANKYOU
WWW.LEFASTSHOPPING.COM
#LEFASTSHOPPING
francoise.cousin@fastretailing.com
Mobile 06 07 82 63 40
@fcousin
fr.linkedin.com/in/francoisecousin