1. An introduction to Address Escomb House, 229 Kells Lane Low Fell Gateshead NE9 5HT Contact T 0191-491-5626 F 0191-487-8044 E [email_address] Web www.klb-promotions.co.uk Promotions & Events Ltd K nockout L ong-lasting B rand X periences Engaging Consumers in Memorable ways "Consumers who engage in a live brand experience are likely to tell 17 other people"
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5. KLB ‘s Approach Knockout Long-lasting Brand X periences Insight Seeing the most effective relevant ways to engage all parts of BTL activity Implementation Choosing the right Brand ambassador & Venue to maximise Effect Imagination Creative team all In house producing a Strategy that works Intelligence Constant Evaluation Budget focussed Auditing & reporting Integration Vast Experience Specialist one stop shop for BTL activity
14. KLB were asked to assist in the opening of the Boots Flagship Carnaby St. London store. We provided Roller blader’s Stilt walkers singers and leaflet staff. Making the day a HUGE success Showcase Knockout Long-lasting Brand X periences
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16. Celtic FC Money with Origen of America We were tasked to provide 2 staff to visit Hospitality boxes and capture data on “fans” who would like to have a Celtic FC Money - Mortgage & Annuity Investments plan The girls were so successful that this has been an on going activity in all home matches in 2007/08 season at Celtic Park.
17. Showcase Knockout Long-lasting Brand X periences KLB have been asked to provide staff to assist in membership recruitment and retention for Gala since 2000 to date. We also have sourced various pieces of equipment to support these activities and visually enhance the activity see below. Alongside the pop up stand we have sourced trailer units and Hexagonal marquees all items fully branded
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22. 4 Flavors Raspberry Swirl Blackcurrant Swirl Strawberry Cheesecake Chocolate Cheesecake “ More of the tastes you love in every bite” KLB Promotions Ltd hosted sampling in 85 Iceland Stores UK wide. Try before you buy emphasizing the unique new and delicious cheesecake range available from Heinz a true treat for all the family. Honest, Clear Packaging – A striking range that makes the product the hero Comprehensive marketing support from launch end of May 2002 £7 million advertising and support package National sampling campaign across 160 stores and 10 shopping centers 2 Bursts national TV (July/August and December) 10 weeks, prime time channel 5 TV sponsorship Integrated consumer promotions and PR campaign RRP of £1.99 per 435g pack Trial price £1.49 per 435g pack Special offers buy 2 for £3.00 Iceland stores for 8 weeks commencing 14 th July-30 th August 2002 Heinz Deeply Delicious Cheesecake
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33. Demonstrations in one of the 5 major UK shopping Malls and adjacent to Dixons Electrical retail outlets. We taught consumers the benefits of TiVo and how to access and use the EPG for advanced viewing and program planning We handed out product brochures & leaflets and collected names and details on those interested in this product for future marketing activities and promotional offers.
![An introduction to Address Escomb House, 229 Kells Lane Low Fell Gateshead NE9 5HT Contact T 0191-491-5626 F 0191-487-8044 E [email_address] Web www.klb-promotions.co.uk Promotions & Events Ltd K nockout L ong-lasting B rand X periences Engaging Consumers in Memorable ways "Consumers who engage in a live brand experience are likely to tell 17 other people"](https://image.slidesharecdn.com/anintroduction-13009639485644-phpapp02/85/an-introduction-1-320.jpg)
![A little bit about KLB ,[object Object],[object Object],[object Object],[object Object],[object Object],Knockout Long-lasting Brand X periences](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)