The document discusses style choices in music videos and their intended effects. It notes that showing lots of skin is meant to attract the male gaze, while boots add a sense of power and relate to tribal/hunter themes. Messy hair gives an edgy feel and also relates to the audience's style. Personalized jackets give the artist identity and allow audience recognition, connecting the music to the artist. Pictures of animals on jackets suggest the band is a bit wild. Colors, fabrics and hair styles are chosen to appeal to audiences, fit genres and artist images, and reflect the feel of the music.

1. Lots of skin on
show – attracts
the male gaze
Boots – add a
sense of power
and relate t the
‘tribal/hunter’
theme of the
video
Messy hair - gives
an edgy feel to the
video, also relates
to the style the
audience have
Hat – covers
face
slightly, adds
a sense of
mystery
Personalised
jackets – give the
artist an identity
and allows the
audience to
recognise
this, making the
connection
between the
music and the
artist
Pictures of
animals on
jackets –
suggest the
band are a bit
‘wild’
White, brown, gre
en – quite natural
colours, easy on
the eye. Blends in
with location

2. Flowery/lacy – very
girly – appeals to the
girls watching, fits with
the artists image
Short, lots of skin on show
- attracts male gaze
Pale colours – calm
and laidback –
reflects the feel of
the acoustic music
Messy hair – makes the
artist more relatable to
the audience
Unusual/ ‘kooky’
patterns on
cardigan, suggests
the artist is different
Natural looking make-up,
appeals more to the
audience as it is similar to
the style they are likely to
follow

3. Lots of skin on show –
attracts the male gaze
Dark make-up – adds sense
of mystery
Hair is quite well kept – suggests the
character is trying to impress
Very messy hair –
suggests the
character is the
opposite of the
other female
character, not
wanting/attracting
attention
Pattern on dress is unusual – stands out
from the crowd, attracts attention
Plain, simple
clothing – doesn’t
attract
attention, makes
the character
relatable with the
audience.
Plain simple clothing
fits with genre
characteristics, makes
the character relatable
with the audience.
Dark clothing – blends
in with
background, suggests
the character does not
want to be noticed