The document summarizes findings from the 2008 Automotive eShopper Experience Study. It found that while dealers have improved in responding to a higher percentage of online leads compared to previous years, there is still room for improvement, as one in four leads go unanswered. It also found that dealers generally do not provide pricing information when asked and do not effectively promote their brand's benefits. The study analyzed response rates, methods, times, and quality across different auto brands to determine which were highest performing based on an Automotive eShopper Index.
The document discusses value chains and value webs. A value chain identifies each entity involved in a transaction between the original provider and end user. Understanding the value chain is important to identify the most important customer. For many business-to-business companies, the most important customer is not their direct customer. Value webs are used when regulatory bodies affect operations, such as in healthcare and pharmaceuticals. They illustrate the connections between all stakeholders that influence outcomes.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
Logistics – a key lever in e commerce marketplaceZubin Poonawalla
The document discusses logistics in the context of e-commerce. It covers several topics:
1. It defines logistics as the movement of products from point A to point B in the supply chain. E-commerce relies on logistics to fulfill orders.
2. There are three main types of e-commerce transactions: business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C).
3. Key flows in e-commerce include product, cash, information, and reverse product flows. Logistics players play an important role in managing product flows.
4. There are two main e-commerce operating models - marketplace and inventory models -
Amara Raja Batteries Limited Working Capital AssessmentPrateek Mathur
Amara Raja Batteries Limited is an Indian manufacturer of lead acid batteries. It is the largest manufacturer of industrial batteries and second largest automotive batteries manufacturer in India. The document provides details on Amara Raja's management, background, operations, products, customers, and expansion plans. It is a leading supplier of batteries to various industries including telecom, UPS, railways, and automotive. The company has plans to expand its manufacturing capacity significantly to sustain its growth momentum.
20121114 marketing genius 2013 bmw topic_jean-jacques pisano_v_finalJean-Jacques Pisano
BMW is launching its new electric vehicle brand, BMW i, which will include both electric vehicles and innovative mobility services. To be successful, BMW i needs to reach a sufficient target audience to make business sense. The document discusses approaching both private and fleet customers by developing services around electric vehicles, identifying early adopter target audiences, and creating a go-to-market strategy. It recommends starting with fleet customers and large corporations, partnering with rental companies, and targeting high-income women among private customers.
The document summarizes the JpBrand 2011 rating of the top 100 most valuable Japanese brands. Toyota was ranked as the most valuable brand at $17.9 billion. The ranking was conducted by MPP Consulting and evaluated brand value based on various financial and market factors, such as a brand's market position, consumer perception, and industry trends. The methodology was developed over several years to create a uniform approach for assessing brand value across different markets. The rating aims to accurately reflect the current real market value of brands.
The document provides a summary of the EsBrand 2011 rating of the top 100 most valuable Spanish brands. It describes the methodology used to calculate each brand's value based on financial performance and market position factors. The rating includes well-known national brands from industries such as retail, food, beverages, fashion, and telecommunications. Zara, Movistar and Santander were ranked as the top three most valuable Spanish brands with values of $14.5 billion, $11.4 billion and $7.5 billion, respectively.
The document discusses value chains and value webs. A value chain identifies each entity involved in a transaction between the original provider and end user. Understanding the value chain is important to identify the most important customer. For many business-to-business companies, the most important customer is not their direct customer. Value webs are used when regulatory bodies affect operations, such as in healthcare and pharmaceuticals. They illustrate the connections between all stakeholders that influence outcomes.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
Logistics – a key lever in e commerce marketplaceZubin Poonawalla
The document discusses logistics in the context of e-commerce. It covers several topics:
1. It defines logistics as the movement of products from point A to point B in the supply chain. E-commerce relies on logistics to fulfill orders.
2. There are three main types of e-commerce transactions: business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C).
3. Key flows in e-commerce include product, cash, information, and reverse product flows. Logistics players play an important role in managing product flows.
4. There are two main e-commerce operating models - marketplace and inventory models -
Amara Raja Batteries Limited Working Capital AssessmentPrateek Mathur
Amara Raja Batteries Limited is an Indian manufacturer of lead acid batteries. It is the largest manufacturer of industrial batteries and second largest automotive batteries manufacturer in India. The document provides details on Amara Raja's management, background, operations, products, customers, and expansion plans. It is a leading supplier of batteries to various industries including telecom, UPS, railways, and automotive. The company has plans to expand its manufacturing capacity significantly to sustain its growth momentum.
20121114 marketing genius 2013 bmw topic_jean-jacques pisano_v_finalJean-Jacques Pisano
BMW is launching its new electric vehicle brand, BMW i, which will include both electric vehicles and innovative mobility services. To be successful, BMW i needs to reach a sufficient target audience to make business sense. The document discusses approaching both private and fleet customers by developing services around electric vehicles, identifying early adopter target audiences, and creating a go-to-market strategy. It recommends starting with fleet customers and large corporations, partnering with rental companies, and targeting high-income women among private customers.
The document summarizes the JpBrand 2011 rating of the top 100 most valuable Japanese brands. Toyota was ranked as the most valuable brand at $17.9 billion. The ranking was conducted by MPP Consulting and evaluated brand value based on various financial and market factors, such as a brand's market position, consumer perception, and industry trends. The methodology was developed over several years to create a uniform approach for assessing brand value across different markets. The rating aims to accurately reflect the current real market value of brands.
The document provides a summary of the EsBrand 2011 rating of the top 100 most valuable Spanish brands. It describes the methodology used to calculate each brand's value based on financial performance and market position factors. The rating includes well-known national brands from industries such as retail, food, beverages, fashion, and telecommunications. Zara, Movistar and Santander were ranked as the top three most valuable Spanish brands with values of $14.5 billion, $11.4 billion and $7.5 billion, respectively.
The document provides an analysis of 9 major automotive brand websites, evaluating their online shopping experiences across 4 stages of the consumer journey: Aware, Consider, Evaluate, and Shop. For each brand, the analysis describes the key features of the website shopping experience and rates them on a scale from 1 to 3 stars based on how they compare to industry best practices. The top brands identified as providing above average experiences included Toyota, Nissan, Volkswagen, and Kia. The analysis found room for improvement across many brand sites in better guiding consumers through the vehicle selection process and connecting them with local dealership inventory.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
"Rescuing Service Profits" | Jack Simmons presentas at the 2014 DrivingSales ...Cars.com
This document summarizes a presentation given by Jack Simmons from October 12-14, 2014 at the Bellagio Hotel in Las Vegas on rescuing service profits. It discusses how the majority of dealership profits come from service and parts as vehicles age past warranty. While consumer loyalty to service providers is eroding, the service market is expected to grow 15% over the next 3 years. The presentation addresses how dealers can embrace digital marketing to build their service reputation online and intercept consumers when they search digitally for auto repair. It emphasizes the need for dealers to be transparent about pricing, build service content on their websites, and focus on service reviews.
The document provides an overview of a benchmark study of various UK retail websites conducted by eDigitalResearch. Key findings from the study include:
- Top performing sites like JD Sports, M&S, and John Lewis scored highly across customer touchpoints like product pages, checkout processes, and customer contact.
- Areas that could be improved include email customer response times, with an average of 29% of emails responded to within 12 hours.
- Another mixed area was product detail pages, where top performers like Figleaves, JD Sports, and Asos provided clear pricing, benefits, and product recommendations.
1. The document discusses using customer surveys and analytics to improve the customer experience. It describes measuring customer loyalty, experience, and relative performance.
2. General customer experience questions can explain differences in customer loyalty well, but adding specific questions provides little additional predictive value.
3. Assessing relative performance against competitors significantly improves the ability to predict purchasing loyalty compared to using only customer experience questions. Improving a company's ranking can grow purchasing loyalty and market share.
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
J. D. Power AAISP Presentation by Dennis GalbraithRalph Paglia
- Automotive internet usage has grown significantly among new and used vehicle buyers over the past 8 years, impacting decisions around dealer selection, lender selection, make/model selection, and price paid.
- Automotive internet users (AIUs) tend to be more influential consumers, including auto enthusiast magazine readers, those frequently asked about vehicles, and "auto experts".
- Younger buyers under 40 are especially likely to be AIUs, and the internet impacts their decisions around make/model selection, price paid, and dealer selection.
- Many automakers and dealers are using online tools like product selectors, video demonstrations, and lifestyle matching to help consumers research and select vehicles online before visiting dealerships.
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands before purchasing. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Rural buyers tend to consider fewer brands than urban or suburban buyers due to fewer options and price points available.
- On average, buyers keep their vehicle for 6-7 years or until it reaches 50,
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...Vikrant Mudaliar
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Attributes like reliability, dealership services, and resale value are important filters for both buyer types when choosing a brand.
- On average, respondents keep a vehicle for 6-7 years and drive it 50,
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Internet sales20group2012people recruitscreenhire (2)Ralph Paglia
The document discusses best practices for screening, selecting, and hiring dealership employees. It emphasizes that organizational development is important for building an effective sales team and converting marketing opportunities into sales. The session will explore strategies and tools for recruiting, screening, hiring, and training employees that are most successful. The presenter will share the tools and processes used to build some of the most successful internet sales departments, including what elements are essential for growth.
A critical analysis of customer satisfaction and brand value a comprehensive...WritingHubUK
In the extremely competitive automobile sector, customer satisfaction is necessary for retaining potential customers and to enhance the brand value. Thus the study critically evaluates the relation between customer satisfaction and brand value by taking the case of Mercedes in UK as the case study.
Automotive Dealer Internet Sales Performance StudyRalph Paglia
The document summarizes key findings from a study on dealership performance in handling internet leads. Some of the main findings include:
- Most dealerships are experiencing significant "lost opportunities" as the majority of internet leads that result in a sale are closed at dealerships other than the intended one.
- While dealership responsiveness to leads has improved, the quality of responses is declining. Customers cite a good, quick response as important in their purchasing decision.
- Brand defection, where a lead results in a sale of a different brand, is widespread. The majority of customers who don't purchase from the intended dealership do so to buy another brand.
The document summarizes a study examining how well car dealerships convert online leads into sales. Key findings include that a significant number of opportunities are lost, the quality of dealership responses to leads is decreasing, many customers defect to other brands, and high performing dealers have unique behaviors like promptly following up with customers. The study analyzed over 1 million online leads received by 1,329 dealerships over 15 months using methods like lead matching, customer surveys, dealership visits, and mystery shopping.
Automotive Dealer Internet Sales Performance StudyRalph Paglia
The document summarizes a study examining how well car dealerships convert online leads into sales. Key findings include that a significant number of opportunities are lost, the quality of dealership responses to leads is decreasing, many customers defect to other brands, and high performing dealers have unique behaviors like promptly following up with customers. The study analyzed over 1 million online leads received by 1,329 dealerships over 15 months using various research methods.
The document discusses ensuring consistent brand experience across supply chains in the automotive industry. It notes that brand experience is defined by interactions at all touchpoints, and inconsistent experiences can damage brand perception. Specifically for automobiles, customer experience with dealers directly impacts the brand image, even if the vehicle and website are excellent. Transitioning from rigid supply chains to flexible supply networks allows for more differentiated customer experiences.
This document provides an executive summary of the 2003 Manufacturer Web Site Evaluation Study - Wave 1 conducted by J.D. Power and Associates. Some key findings include:
- Hyundai's website scored highest overall. Top-rated sites included Saturn, Toyota, Lexus, Ford, and Honda.
- Successful websites had intuitive navigation, relevant information presented clearly, and high-quality photos of vehicles.
- The study evaluated websites based on navigation, appearance/presentation, and relevance of information. Navigation and relevance were more important than appearance.
- Changes to the study methodology aimed to better represent actual website visitors by focusing on brands respondents were considering purchasing.
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
The document provides an analysis of 9 major automotive brand websites, evaluating their online shopping experiences across 4 stages of the consumer journey: Aware, Consider, Evaluate, and Shop. For each brand, the analysis describes the key features of the website shopping experience and rates them on a scale from 1 to 3 stars based on how they compare to industry best practices. The top brands identified as providing above average experiences included Toyota, Nissan, Volkswagen, and Kia. The analysis found room for improvement across many brand sites in better guiding consumers through the vehicle selection process and connecting them with local dealership inventory.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
"Rescuing Service Profits" | Jack Simmons presentas at the 2014 DrivingSales ...Cars.com
This document summarizes a presentation given by Jack Simmons from October 12-14, 2014 at the Bellagio Hotel in Las Vegas on rescuing service profits. It discusses how the majority of dealership profits come from service and parts as vehicles age past warranty. While consumer loyalty to service providers is eroding, the service market is expected to grow 15% over the next 3 years. The presentation addresses how dealers can embrace digital marketing to build their service reputation online and intercept consumers when they search digitally for auto repair. It emphasizes the need for dealers to be transparent about pricing, build service content on their websites, and focus on service reviews.
The document provides an overview of a benchmark study of various UK retail websites conducted by eDigitalResearch. Key findings from the study include:
- Top performing sites like JD Sports, M&S, and John Lewis scored highly across customer touchpoints like product pages, checkout processes, and customer contact.
- Areas that could be improved include email customer response times, with an average of 29% of emails responded to within 12 hours.
- Another mixed area was product detail pages, where top performers like Figleaves, JD Sports, and Asos provided clear pricing, benefits, and product recommendations.
1. The document discusses using customer surveys and analytics to improve the customer experience. It describes measuring customer loyalty, experience, and relative performance.
2. General customer experience questions can explain differences in customer loyalty well, but adding specific questions provides little additional predictive value.
3. Assessing relative performance against competitors significantly improves the ability to predict purchasing loyalty compared to using only customer experience questions. Improving a company's ranking can grow purchasing loyalty and market share.
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
J. D. Power AAISP Presentation by Dennis GalbraithRalph Paglia
- Automotive internet usage has grown significantly among new and used vehicle buyers over the past 8 years, impacting decisions around dealer selection, lender selection, make/model selection, and price paid.
- Automotive internet users (AIUs) tend to be more influential consumers, including auto enthusiast magazine readers, those frequently asked about vehicles, and "auto experts".
- Younger buyers under 40 are especially likely to be AIUs, and the internet impacts their decisions around make/model selection, price paid, and dealer selection.
- Many automakers and dealers are using online tools like product selectors, video demonstrations, and lifestyle matching to help consumers research and select vehicles online before visiting dealerships.
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands before purchasing. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Rural buyers tend to consider fewer brands than urban or suburban buyers due to fewer options and price points available.
- On average, buyers keep their vehicle for 6-7 years or until it reaches 50,
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...Vikrant Mudaliar
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Attributes like reliability, dealership services, and resale value are important filters for both buyer types when choosing a brand.
- On average, respondents keep a vehicle for 6-7 years and drive it 50,
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Internet sales20group2012people recruitscreenhire (2)Ralph Paglia
The document discusses best practices for screening, selecting, and hiring dealership employees. It emphasizes that organizational development is important for building an effective sales team and converting marketing opportunities into sales. The session will explore strategies and tools for recruiting, screening, hiring, and training employees that are most successful. The presenter will share the tools and processes used to build some of the most successful internet sales departments, including what elements are essential for growth.
A critical analysis of customer satisfaction and brand value a comprehensive...WritingHubUK
In the extremely competitive automobile sector, customer satisfaction is necessary for retaining potential customers and to enhance the brand value. Thus the study critically evaluates the relation between customer satisfaction and brand value by taking the case of Mercedes in UK as the case study.
Automotive Dealer Internet Sales Performance StudyRalph Paglia
The document summarizes key findings from a study on dealership performance in handling internet leads. Some of the main findings include:
- Most dealerships are experiencing significant "lost opportunities" as the majority of internet leads that result in a sale are closed at dealerships other than the intended one.
- While dealership responsiveness to leads has improved, the quality of responses is declining. Customers cite a good, quick response as important in their purchasing decision.
- Brand defection, where a lead results in a sale of a different brand, is widespread. The majority of customers who don't purchase from the intended dealership do so to buy another brand.
The document summarizes a study examining how well car dealerships convert online leads into sales. Key findings include that a significant number of opportunities are lost, the quality of dealership responses to leads is decreasing, many customers defect to other brands, and high performing dealers have unique behaviors like promptly following up with customers. The study analyzed over 1 million online leads received by 1,329 dealerships over 15 months using methods like lead matching, customer surveys, dealership visits, and mystery shopping.
Automotive Dealer Internet Sales Performance StudyRalph Paglia
The document summarizes a study examining how well car dealerships convert online leads into sales. Key findings include that a significant number of opportunities are lost, the quality of dealership responses to leads is decreasing, many customers defect to other brands, and high performing dealers have unique behaviors like promptly following up with customers. The study analyzed over 1 million online leads received by 1,329 dealerships over 15 months using various research methods.
The document discusses ensuring consistent brand experience across supply chains in the automotive industry. It notes that brand experience is defined by interactions at all touchpoints, and inconsistent experiences can damage brand perception. Specifically for automobiles, customer experience with dealers directly impacts the brand image, even if the vehicle and website are excellent. Transitioning from rigid supply chains to flexible supply networks allows for more differentiated customer experiences.
This document provides an executive summary of the 2003 Manufacturer Web Site Evaluation Study - Wave 1 conducted by J.D. Power and Associates. Some key findings include:
- Hyundai's website scored highest overall. Top-rated sites included Saturn, Toyota, Lexus, Ford, and Honda.
- Successful websites had intuitive navigation, relevant information presented clearly, and high-quality photos of vehicles.
- The study evaluated websites based on navigation, appearance/presentation, and relevance of information. Navigation and relevance were more important than appearance.
- Changes to the study methodology aimed to better represent actual website visitors by focusing on brands respondents were considering purchasing.
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
Similar to 2008 Automotive Eshopper Study Final (20)
This document discusses the rise of personal branding and how individuals are building their own brands. It notes that a Google search for "personal branding" returns over 118,000 results, showing the increasing focus on branding oneself. The document stresses that with any power or influence comes responsibility, and challenges may arise when personally branding. It advocates remembering to help people understand you and provides links to follow the author on various social platforms.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
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Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Ever been troubled by the blinking sign and didn’t know what to do?
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Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.