This document summarizes the 2011 EUWIIN award-winning personal branding program called "brandit". The 3-day program helps participants define their personal brand through workshops focusing on passions, values, strengths and developing a brand statement. It includes a professional photo shoot, optional video recording, and magazine coverage to help promote the participant's personal brand online. Previous programs have been held in Iceland and Malta, with the next program details to be announced. The full package costs 1,197 Euros, or participants can add 790 Euros to receive a personal 1-minute video trailer.