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STAGE 2
RESEARCH +
EXPERIMENTS
Your name here
 You MUST conduct a questionnaire/survey/interview or a combination of all three.
Summarise this and add in any other primary research you feel is appropriate
 https://www.surveymonkey.co.uk/r/BFB8ZNB
 This is my complete survey questionnaire .

 For this you should summarise your primary and secondary research, through this
you should then be able to produce an audience outline that you intend to target.
For this you could also produce an audience profile.
 Within my secondary research I found some similarities and differences between
a sample. For example within the BFI demographics, it showed that males were
more likely to see Action/Adventure films, such as Fury, interstellar, Males being
70% and Females being 30% for fury. And 69% for Males and 31% for Females.
So if I were to do a Action/Adventure film I would cast a male ‘macho’ cast to
entice the correct demographic for that genre.
 And I also found that in 2014 15-24 year olds made up the largest proportion of
UK cinema audiences. So if I were to release a film as such into the cinema I
would try target the demographic of that age group.
 In my primary research found that most of my sample were males, and the
preferred genre was a range between the options given, so I decided to go with
my own personal option when creating my own work.
 Given your idea generation and your audience research, what sort of content would you define
as the appropriate. Consider issues of taste, certification [BBFC might be a good starting point
for this], etc. Look at what you’d like to include and what you are allowed to include.
 12A/12 – Suitable for 12 years and over
 Films classified 12A and video works classified 12 contain material that is not generally
suitable for children aged under 12. No one younger than 12 may see a 12A film in a cinema
unless accompanied by an adult. Adults planning to take a child under 12 to view a 12A film
should consider whether the film is suitable for that child. To help them decide, we recommend
that they check the BBFCinsight for that film in advance. No one younger than 12 may rent or
buy a 12 rated video work.
 Discrimination
 Discriminatory language or behaviour must not be endorsed by the work as a whole.
Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly
condemned.
 Drugs
 Misuse of drugs must be infrequent and should not be glamorised or give instructional detail.

 Imitable behaviour
 No promotion of potentially dangerous behaviour which children are likely to copy. No glamorisation of realistic or easily accessible weapons such as knives. No
endorsement of anti-social behaviour.
 Language
 There may be moderate language. Strong language may be permitted, depending on the manner in which it is used, who is using the language, its frequency within
the work as a whole and any special contextual justification.
 Nudity
 There may be nudity, but in a sexual context it must be brief and discreet.
 Sex
 Sexual activity may be briefly and discreetly portrayed. Moderate sex references are permitted, but frequent crude references are unlikely to be acceptable.

Threat
 There may be moderate physical and psychological threat and horror sequences. Although some scenes may be disturbing, the overall tone should not be. Horror
sequences should not be frequent or sustained.
 Violence
 There may be moderate violence but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be
permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and its depiction must be justified by context.
 Research potential production techniques you might want to use
or feel would be most appropriate – these can be related to
camera, editing, story, sound, etc
 You should look at a minimum of 3 related products in your
research.
 You should collect clips/still images/how to guides/etc that might
help you. When watching scenes from films, etc you could also
ask potential target audience what they think.
 You will need to add extra slides!
 With each technique you should assess whether you can use it or
how you might employ or why you may want to disregard it
completely
 https://yorkcollege.blackboard.com/bbcswebdav/pid-573402-dt-
content-rid-1226358_1/courses/DICMA03-
17/Lights%20Out%202013.mp4
 For this short film ‘Lights out’
 I liked the sound effects used, as it built up suspense, I felt this
helped the film seem more professional.
 I also noted that these certain sound effects were not that hard to
create, and certainly something I could mimic myself and within
my own short film.
 https://yorkcollege.blackboard.com/bbcswebdav/pid-573402-dt-
content-rid-1226359_1/courses/DICMA03-
17/The%20Black%20Hole%20_%20Grand%20Prize%20Winner
%20Virgin%20Media%20Shorts%202008.mp4
 ‘The Black Hole’
 Within this short film I liked the use of editing and green screen usage. I find it
makes the whole film in general seem more creative and professional. Like
something you see in Hollywood.
However this is most probably something to advanced for my own short film. As I
would need a lot funding, and I have no experience with using green screen.
 https://yorkcollege.blackboard.com/bbcswebdav/pid-573402-dt-
content-rid-1226361_1/courses/DICMA03-
17/Closet%20Space%20-Short%20Film.mp4
 Within this piece I liked the use of the different camera angles, for
example there was a range of different types.
 Low angles, medium shots, and close ups.
 This is applicable to my own work due as all I need is a steady-
cam or any camera.
EXPERIMENTS
Camera/Editing/Audio Experiments
Be prepared to add extra slides
 For my Irn bru, short advert,
we used many different
techniques to create it.
 Firstly this we amp
opportunity to get used to
handling a camera, using its
different settings (lighting,
angles) and a tripod.
 I also got to grips with how to
use a camera outside and
inside. So I could learn the
different ways in which a
camera settings might need
changing for different
situations.
 What elements of your experiments will you include in your final
product?
 In reflection of my ‘Irn bru’ experiment, I will apply all my techniques
that I learned.
 Such as;
 Put the ‘Move’ in Movie
 Adding movement to your shots is one of the easiest ways to apply some creativity to your cinematography. While some movements require
specific rigs, others can be done with little to no investment at all.
 The Right Angle
 Much like adding movement to the camera, changing up your camera angles can drastically improve your cinematography. Experiment with your
camera by varying your angles and utilizing the equipment you have available. Put your tripod at its lowest or highest setting, mount your camera
anywhere it will securely fit, or get on top of a building or somewhere with a really high viewpoint.
 It’s Okay to Be Jittery
 Along with changing up your focus, you can adjust your shutter speed/angle and create some different looks for your project. Normally, the shutter
is set at double your frame rate (or 50 on some DSLR cameras), but depending on what you’re shooting and the look you’re going for, you may
want to try increasing or decreasing your shutter speed. Anything that’s high-intensity or fast-moving (sports, action sequences) can benefit from
an increased shutter speed, allowing your eyes to see more clear, “jittery” imagery.
Discuss the tools and processes used in your experiments – use screenshots
to illustrate your process
1. The Standard
The hard cut is the basic type of cut in editing. This type of cut is utilized
when you want to cut from clip to clip without any type of transition, or where
you cut from the end of one clip to the beginning of another. The only down
side of the hard cut is that (out of all the cuts we’ll talk about) this one gives
the least amount of visual meaning. To give you a quick overview of the
history of cutting, here is a great video from
2. Cutaways
Cutaways take the audience away from the main action or subject. These are
used primarily as transition pieces to give the audience a view of what is
happening outside of the main character’s environment. This also goes a long
way in helping you emphasize specific details of the mise-en-scene and
allowing you to add meaning to them.
3. Cross-Cut
The technique of the cross-cut, also known as parallel editing, is where you
cut between two different scenes that are happening at the same time in
different spaces. When done effectively you can tell two simultaneous stories
at once and the information being given to the audience will make complete
sense.
 What elements of your experiments will you include in your final
product?
 I will Try to include all of these, but I might find the cross cut a little to
advanced to add to my own short film.
 However I will try to add the standard cut, where I try cut each scene
to scene seamlessly without having a pause so it has continuous
movement.
 In the short time that I have I will make sure that a cutaway is
included so that the audience can grasp where they are and take in
the characters surroundings.
 Discuss the tools and processes
used in your experiments – use
screenshots to illustrate your
process
 Garage band
 -You can have lots of different
tracks doing different things.
 -You can have lots of different
instruments
 -You can edit each note individually.
 What elements of your experiments will you include in your final
product?
 For my final project I intend to include;
 -My own sound effects created on garage band. As I would like to
add my own individuality to my piece.
 I will also try add royalty free music from website/forums such as
YouTube. To add a touch of individuality.
 List all the potential constraints that might affect or limit your production, you
should consider issues from each of these categories:
 Time/Personnel/Cost/Technical/Location/Organisational
1. Anon. (2017). audiences . Available:
https://www.surveymonkey.co.uk/r/BFB8ZNB. Last accessed
06/03/18.
 2.Anon. (2017). audiences . Available:
http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-
audiences-2015-11.pdf. Last accessed 06/03/18.


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2. research sf 2017

  • 2.  You MUST conduct a questionnaire/survey/interview or a combination of all three. Summarise this and add in any other primary research you feel is appropriate  https://www.surveymonkey.co.uk/r/BFB8ZNB  This is my complete survey questionnaire .
  • 3.
  • 4.
  • 5.  For this you should summarise your primary and secondary research, through this you should then be able to produce an audience outline that you intend to target. For this you could also produce an audience profile.  Within my secondary research I found some similarities and differences between a sample. For example within the BFI demographics, it showed that males were more likely to see Action/Adventure films, such as Fury, interstellar, Males being 70% and Females being 30% for fury. And 69% for Males and 31% for Females. So if I were to do a Action/Adventure film I would cast a male ‘macho’ cast to entice the correct demographic for that genre.  And I also found that in 2014 15-24 year olds made up the largest proportion of UK cinema audiences. So if I were to release a film as such into the cinema I would try target the demographic of that age group.  In my primary research found that most of my sample were males, and the preferred genre was a range between the options given, so I decided to go with my own personal option when creating my own work.
  • 6.  Given your idea generation and your audience research, what sort of content would you define as the appropriate. Consider issues of taste, certification [BBFC might be a good starting point for this], etc. Look at what you’d like to include and what you are allowed to include.  12A/12 – Suitable for 12 years and over  Films classified 12A and video works classified 12 contain material that is not generally suitable for children aged under 12. No one younger than 12 may see a 12A film in a cinema unless accompanied by an adult. Adults planning to take a child under 12 to view a 12A film should consider whether the film is suitable for that child. To help them decide, we recommend that they check the BBFCinsight for that film in advance. No one younger than 12 may rent or buy a 12 rated video work.  Discrimination  Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.  Drugs  Misuse of drugs must be infrequent and should not be glamorised or give instructional detail. 
  • 7.  Imitable behaviour  No promotion of potentially dangerous behaviour which children are likely to copy. No glamorisation of realistic or easily accessible weapons such as knives. No endorsement of anti-social behaviour.  Language  There may be moderate language. Strong language may be permitted, depending on the manner in which it is used, who is using the language, its frequency within the work as a whole and any special contextual justification.  Nudity  There may be nudity, but in a sexual context it must be brief and discreet.  Sex  Sexual activity may be briefly and discreetly portrayed. Moderate sex references are permitted, but frequent crude references are unlikely to be acceptable.  Threat  There may be moderate physical and psychological threat and horror sequences. Although some scenes may be disturbing, the overall tone should not be. Horror sequences should not be frequent or sustained.  Violence  There may be moderate violence but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and its depiction must be justified by context.
  • 8.  Research potential production techniques you might want to use or feel would be most appropriate – these can be related to camera, editing, story, sound, etc  You should look at a minimum of 3 related products in your research.  You should collect clips/still images/how to guides/etc that might help you. When watching scenes from films, etc you could also ask potential target audience what they think.  You will need to add extra slides!  With each technique you should assess whether you can use it or how you might employ or why you may want to disregard it completely
  • 9.  https://yorkcollege.blackboard.com/bbcswebdav/pid-573402-dt- content-rid-1226358_1/courses/DICMA03- 17/Lights%20Out%202013.mp4  For this short film ‘Lights out’  I liked the sound effects used, as it built up suspense, I felt this helped the film seem more professional.  I also noted that these certain sound effects were not that hard to create, and certainly something I could mimic myself and within my own short film.
  • 10.  https://yorkcollege.blackboard.com/bbcswebdav/pid-573402-dt- content-rid-1226359_1/courses/DICMA03- 17/The%20Black%20Hole%20_%20Grand%20Prize%20Winner %20Virgin%20Media%20Shorts%202008.mp4  ‘The Black Hole’  Within this short film I liked the use of editing and green screen usage. I find it makes the whole film in general seem more creative and professional. Like something you see in Hollywood. However this is most probably something to advanced for my own short film. As I would need a lot funding, and I have no experience with using green screen.
  • 11.  https://yorkcollege.blackboard.com/bbcswebdav/pid-573402-dt- content-rid-1226361_1/courses/DICMA03- 17/Closet%20Space%20-Short%20Film.mp4  Within this piece I liked the use of the different camera angles, for example there was a range of different types.  Low angles, medium shots, and close ups.  This is applicable to my own work due as all I need is a steady- cam or any camera.
  • 13.  For my Irn bru, short advert, we used many different techniques to create it.  Firstly this we amp opportunity to get used to handling a camera, using its different settings (lighting, angles) and a tripod.  I also got to grips with how to use a camera outside and inside. So I could learn the different ways in which a camera settings might need changing for different situations.
  • 14.  What elements of your experiments will you include in your final product?  In reflection of my ‘Irn bru’ experiment, I will apply all my techniques that I learned.  Such as;  Put the ‘Move’ in Movie  Adding movement to your shots is one of the easiest ways to apply some creativity to your cinematography. While some movements require specific rigs, others can be done with little to no investment at all.  The Right Angle  Much like adding movement to the camera, changing up your camera angles can drastically improve your cinematography. Experiment with your camera by varying your angles and utilizing the equipment you have available. Put your tripod at its lowest or highest setting, mount your camera anywhere it will securely fit, or get on top of a building or somewhere with a really high viewpoint.  It’s Okay to Be Jittery  Along with changing up your focus, you can adjust your shutter speed/angle and create some different looks for your project. Normally, the shutter is set at double your frame rate (or 50 on some DSLR cameras), but depending on what you’re shooting and the look you’re going for, you may want to try increasing or decreasing your shutter speed. Anything that’s high-intensity or fast-moving (sports, action sequences) can benefit from an increased shutter speed, allowing your eyes to see more clear, “jittery” imagery.
  • 15. Discuss the tools and processes used in your experiments – use screenshots to illustrate your process 1. The Standard The hard cut is the basic type of cut in editing. This type of cut is utilized when you want to cut from clip to clip without any type of transition, or where you cut from the end of one clip to the beginning of another. The only down side of the hard cut is that (out of all the cuts we’ll talk about) this one gives the least amount of visual meaning. To give you a quick overview of the history of cutting, here is a great video from 2. Cutaways Cutaways take the audience away from the main action or subject. These are used primarily as transition pieces to give the audience a view of what is happening outside of the main character’s environment. This also goes a long way in helping you emphasize specific details of the mise-en-scene and allowing you to add meaning to them. 3. Cross-Cut The technique of the cross-cut, also known as parallel editing, is where you cut between two different scenes that are happening at the same time in different spaces. When done effectively you can tell two simultaneous stories at once and the information being given to the audience will make complete sense.
  • 16.  What elements of your experiments will you include in your final product?  I will Try to include all of these, but I might find the cross cut a little to advanced to add to my own short film.  However I will try to add the standard cut, where I try cut each scene to scene seamlessly without having a pause so it has continuous movement.  In the short time that I have I will make sure that a cutaway is included so that the audience can grasp where they are and take in the characters surroundings.
  • 17.  Discuss the tools and processes used in your experiments – use screenshots to illustrate your process  Garage band  -You can have lots of different tracks doing different things.  -You can have lots of different instruments  -You can edit each note individually.
  • 18.  What elements of your experiments will you include in your final product?  For my final project I intend to include;  -My own sound effects created on garage band. As I would like to add my own individuality to my piece.  I will also try add royalty free music from website/forums such as YouTube. To add a touch of individuality.
  • 19.  List all the potential constraints that might affect or limit your production, you should consider issues from each of these categories:  Time/Personnel/Cost/Technical/Location/Organisational
  • 20. 1. Anon. (2017). audiences . Available: https://www.surveymonkey.co.uk/r/BFB8ZNB. Last accessed 06/03/18.  2.Anon. (2017). audiences . Available: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi- audiences-2015-11.pdf. Last accessed 06/03/18. 

Editor's Notes

  1. Discuss the tools and processes used in your experiments – use screenshots to illustrate your process
  2. Discuss the tools and processes used in your experiments – use screenshots to illustrate your process
  3. Discuss the tools and processes used in your experiments – use screenshots to illustrate your process