Jakub Ptačin and Katka Hutyrová started NOSENE s.r.o. in 2015 after hearing about a petition against a women's shelter. Their business plan was to sell secondhand clothing with style while also addressing social problems like fast fashion. They arrange less suitable donated clothes into new pieces and teach customers sustainable fashion. For every item sold, 15% of the price goes to a charity called My Mamy in Prešov that helps women. The company has won awards for its community partnerships. Employees like that it sells unique pieces and supports good causes through its social media presence and charitable work.