- Sonico is a social network focused on Latin America, with over 45 million registered users, mainly from Brazil, Mexico, Colombia, and other Latin American countries.
- Latin America has over 150 million internet users, with social networking being more popular than email. Online advertising is growing rapidly across the region.
- Sonico allows users to organize their personal, professional, and public relationships online through customizable profiles and connections. It aims to reflect real-world identities and relationships.
Presentación de Tomás O'Farrell, Chief Marketing Officer de la red social Sonico, en el encuentro por el 80 Aniversario de la agencia JWT de Argentina.
Vendas de peças para equipamentos odontológicos, como resistências, terminais com torneira, seringa triplice, solenoides, motoredutor, placas eletrônicas, rolamentos, contraângulos, cabeças kits, aceitamos pagamentos pelo mercadopago, bcash, paypal e pagsegurouol, visite nosso site e confira www.odontclea.com e www.odontclea.net temos descontos especiais
Presentación de Tomás O'Farrell, Chief Marketing Officer de la red social Sonico, en el encuentro por el 80 Aniversario de la agencia JWT de Argentina.
Vendas de peças para equipamentos odontológicos, como resistências, terminais com torneira, seringa triplice, solenoides, motoredutor, placas eletrônicas, rolamentos, contraângulos, cabeças kits, aceitamos pagamentos pelo mercadopago, bcash, paypal e pagsegurouol, visite nosso site e confira www.odontclea.com e www.odontclea.net temos descontos especiais
US-Hispanics Consumer Engagement through Social Mediaecmetrics
eCMetrics has analyzed US-Hispanics industry in relation with Internet market and we propose different social media solutions to engage US-Hispanics consumers with your brand!
The Press Release is Dead: Using New Communications Tools to Build Your Busin...Curt Mercadante
Presentation given by Curt Mercadante, principal, Merc Strategy Group, LLC, to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo on February 28, 2010. This presentation provides case studies and a roadmap to how and why your organization should engage with new online tools, such as Twitter, Facebook and YouTube.
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Harnessing The Basics Of Social Media In HealthcareMegan Denhardt
Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.
Ben Garrett, executive producer, On The Scene Productions, PRSA Health Academy Board
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
US-Hispanics Consumer Engagement through Social Mediaecmetrics
eCMetrics has analyzed US-Hispanics industry in relation with Internet market and we propose different social media solutions to engage US-Hispanics consumers with your brand!
The Press Release is Dead: Using New Communications Tools to Build Your Busin...Curt Mercadante
Presentation given by Curt Mercadante, principal, Merc Strategy Group, LLC, to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo on February 28, 2010. This presentation provides case studies and a roadmap to how and why your organization should engage with new online tools, such as Twitter, Facebook and YouTube.
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Harnessing The Basics Of Social Media In HealthcareMegan Denhardt
Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.
Ben Garrett, executive producer, On The Scene Productions, PRSA Health Academy Board
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
3. Latam: Advertising Landscape Advertising expenditure Million USD Source: CACEM (Argentina), Intermeios (Brazil), CICOM (Mexico), ZenithOptiMedia, press clippings. Internet advertising Million USD Internet represents 3.2% of total advertising expenditure Internet represents 3.5% of total advertising expenditure Internet represents 2.8% of total advertising expenditure +58% +50% +59% +25% +26% +9%
4. We get Latin America. Welcome to Latin America 89% of our Audience i s from Latin America (That’s over 37 million LatAm users) Sonico Facebook MySpace % of Latin American users over total user base *Source: ComScore 89% 15% 10%
5. www.sonico.com Sonico Timeline Spanish Speaking CountriesReach Portuguese Speaking Countries Reach Global Reach W ith English Version
8. The Audience Over 45.000.000 registered users. 9,506,575 7,514,721 5,522,868 4,074,247 3,847,900 3,259,397 2,037,123 1,720,237 1,312,813 # Users Brazil Mexico Colombia Peru Argentina Venezuela España Chile USA # Users
9. Demographics In Sonico all age groups are very active, our segmentation capacity allow us to reach your specific group of interest Wide Reach!
10. Users interests We know our users interests. This allow us to create with our clients, highly segmentated campaigns, with extraordinary results! Micro Segmentation!
14. Featured also in… “ An Argentine has built up the most important social network in Latin America” Sonico in the Press March 1st, 2008 “ 50 technology startups that you should know about” Sonico mentioned as the 5° technology startup more promising in the world market June 29, 2009 November 26, 2008 Sonico has the 24th place in the ranking of 50st best companies to work in. “ The economic crisis has worsened the fall of TV, radio and press advertising but has raised sales on the Internet. Worries for some, opportunities for others to develop tools in social networks like Sonico” February 3, 2009
16. The Platform PERSONAL (Friends & Family) PROFESSIONAL (Recruitment, Work Relations) PUBLIC (Brands, Polititians and More) Sonico is a customizable personal, public and professional communication utility, that allows you to be in contact with your real friends from school, university and work Sonico allows you to organize online your personal, professional and public life Organizing people life online!
17. Uploaded content is monitored by a team of moderators that ensure that the flowing information is appropriate Users with real name, last name, and profile photo. Replication of the relationships with real life contacts It reflects user´s identity by unique designs profiles customizations (skins) The exhibition level of the uploaded information and personal data is subject to set by users Real Users Customization Security Privacy Distinctive Sonico Features
18. Entertainment No dedicated video or music efforts. Mainly achieved through Applications. Multiplayer Games, Music Band Section, eCards. High Quality Applications. Strong heritage with music. Poor Application environment. Professional No Professional Profile. Possibility to categorize your connections. Full ProfessionalProfile, allowing you to differentiate your social from your professional contacts. No Professional Profile. Little organizing possibilities for connections. Personalization Extremely structured environment, limiting individuality. Strong differentiator. Users can design their own look & feel for their profile page. Many design and feature options, but extremely chaotic environment. Applications Facebook Platform Applications are accepted. Open Social Applications are accepted. Focus on local and high quality apps. Open Social Applications are accepted. Poor Quality control. The Platform Identities Users use their real names. No profile picture moderation. Most users have Nicknames. Anonymous environment. Users use their real names. All profile pictures are moderated. Facebook My Space Is a public environment with anonymous users , and complex UI. Is a communication utility with some entertainment function. Sonico Is a customizable personal, public and professional communication utility.