This document summarizes the social networking site Sonico, which has over 35 million users primarily in Latin America. It outlines the large Latin American internet and social media markets, and notes that Sonico has an audience that is 89% from Latin America, significantly larger than Facebook or MySpace in the region. The document also provides details on Sonico's features, timeline of growth, countries and number of users, demographics, advertising opportunities, and how brands can implement content sharing on Sonico to promote their websites.

1. Share in Sonico
May 2009

2. “The biggest social networking
site you’ve probably never
heard of.”

3. The Market
• Latin America’s Internet population is over 150 million.
• Social networking is more used than email, with over 70% penetration among
Internet users.
• Online Advertising is expected to grow two digits in 2009 across the board.
It’s one of the fastest growing Advertising Markets.
Internet Penetra)on in La)n America ‐ Top 6 Countries
*Source: InternetWorldStats
Popula)on Internet Users % Penetra)on
Argen9na
Brazil
Colombia
Mexico
Peru
Venezuela

4. Latam: Advertising Landscape
Adver)sing expenditure Internet adver)sing
Million USD Million USD
+25% * Internet represents
3.2%
of total adver9sing
expenditure
+26% * Internet represents
3.5%
of total adver9sing
expenditure
+9% Internet represents
*
2.8%
of total adver9sing
expenditure
Source: CACEM (Argen9na), Intermeios (Brazil), CICOM (Mexico), ZenithOp9Media, press clippings.

5. Welcome to Latin America
89% of our Audience is from La)n America
(That’s over 31 million LatAm users)
% of La)n American users over total user base
*Source: ComScore
Sonico 89%
Facebook 15%
MySpace 10%
We get La9n America.

6. Sonico Timeline
Global Reach
With English
Version
Portuguese
Speaking
Countries
Reach
Spanish
Speaking
Countries
Reach

7. Where We’re At Now

8. Exponential Growth
Small user overlapping
with other Networks
- 34% with Facebook
(ComScore Feb. 2009)
Huge opportunity to
reach new audiences

9. The Audience
Over 35.000.000 registered users.
La)n America users: +31 Million
*April 2009
# Users
Brazil 7,647,457
Mexico 5,912,617
Colombia 4,425,612
Peru 3,398,870
Argen9na 2,867,796
Venezuela 2,549,152
Spain 1,522,410
Chile 1,380,791
USA 920,527
www.sonico.com

10. Demographics

11. The Brands

12. Brands already advertised in Sonico
www.sonico.com

13. Press Coverage

14. Sonico in the Press
“Sonico: the biggest social networking site you’ve probably never heard of”
February 16, 2008
“An Argen9ne has built up the most important social network in La9n America”
March 1, 2008
“Flagging the concept of security, Sonico arrives in Brazil. The social network Sonico
has caught the a`en9on of Brazil as Ibope/NetRa9ngs unveil the most popular
September 30, 2008
social networking sites in the country”
“The economic crisis has worsened the fall of TV, radio and press adver9sing but has
raised sales on the Internet. Worries for some, opportuni9es for others to develop
February 3, 2009
tools in social networks like Sonico”
Featured also in…

15. The Sonico Platform

16. Your Life Online
Organizing your life online
Sonico is a social communications
platform that merges social utility and
PERSONAL
(friends & family)
social entertainment to keep in touch
and communicate with your real
friends from school, university and
work .
PROFESSIONAL PUBLIC
(recruiters, work rela)ons) (brands, poli)cians, other)
Sonico allows you to organize your
personal, professional and public life
online.

17. The Platform
Facebook Sonico My Space
Is a communica)on u)lity with Is a customizable personal, public and Is a public environment with
some entertainment func)on. professional communica)on u)lity. anonymous users, and complex UI.
Users use their real names.
Users use their real names. Most users have Nicknames.
Iden))es All profile pictures are moderated.
No profile picture modera)on. Anonymous environment.
No dedicated video or music efforts. Strong heritage with music.
Mul)player Games, Music Band Sec)on,
Entertainment Mainly achieved through Applica)ons. Poor Applica)on environment.
eCards. High Quality Applica)ons.
No Professional Profile. Licle
Full Professional Profile, allowing you to
No Professional Profile. Possibility to
Professional organizing possibili)es for
differen)ate your social from your
categorize your connec)ons. connec)ons.
professional contacts.
Strong differen)ator. Users can design their Many design and feature op)ons, but
Extremely structured environment,
Personaliza)on own look & feel for their profile page. extremely chao)c environment.
limi)ng individuality.
Facebook Pladorm Applica)ons Open Social Applica)ons are accepted. Open Social Applica)ons are accepted.
Applica)ons are accepted. Focus on local and high quality apps. Poor Quality control.

18. Share in Sonico

19. Share in Sonico Explained
• Easy to share your content with Sonico’s 35+ million users
• Drive traffic to your site and generate exposure
• Let users share your content with their friends
• Very easy setup (simply adding a link or button)

20. How does it look like with links?
Step 1:
User clicks on the “Share in Sonico” icon
while in your website.
Links directly to source URL
Step 2: Result!
A popup appears with Sonico log-in screen (if Your URL is shared in user’s profile, newsfeed
user is logged out) and Shared Links section!

21. How does it look like with videos?
Step 1:
User clicks on the “Share in Sonico” icon
while in your website.
(implementation guide in next slide)
Links directly to source URL
Step 2: Result!
A popup appears with Sonico log-in screen (if Your URL is shared in user’s profile, newsfeed
user is logged out) and Shared Links section!

22. Implementing Share in Sonico for your Website
Simply copy a Javascript code!
Include a small javascript in your website.
Detailed instructions here: http://www.sonico.com/link_share_help.php
Alternative: Custom Implementation
• URL to post shared content to:
• http://www.sonico.com/share.php?url=[url]&title=[title]
• Our servers will identify the following HTML elements:
• <meta name=“title” …>  This will be used as the title of the resource, unless overriden in the URL.
• <meta name=“description” …>  This will be used as the description of the resource
For updated specs, please check: http://www.sonico.com/link_share_help.php

23. Example: Sonico Share on Terra.com.ar

24. Thank You!
Ma9as Godoi
ma9as.godoi@sonico.com
www.sonico.com