- Corporate Image Consulting provides services to comprehensively brand clients, including etiquette training, image and personality development, and uniform production. - It specializes in image consultation programs and seminars to help corporations and organizations improve their image. - The document discusses the importance of image and first impressions in business. It emphasizes that 55% of impressions are based on looks. - Corporate Image Consulting helps clients achieve "image congruence" through identifying company goals, projecting the right visual message, managing perceptions, and providing image tools like grooming and uniform guidance.

1. CORPORATE IMAGE CONSULTING

2. Our Corporate Image and Branding Service is a one-stop-shop-service for a
complete and comprehensive branding of our client’s company that caters to:
• Etiquette Edge (Social and Business Etiquette)
• Image, Grooming and Personality Development training and courses
• Uniform Production
With 15 years of experience in below-the-line advertising, we have worked on
numerous brand-building accounts which extends to those in the fashion industry,
catalyzing existing tie ups with top fashion designers and a pool of fashion and
makeup stylists to work with.
As one of the pioneers of the Corporate Image and Branding Service in the
Philippines, we specialize in a corporate image and branding service, which offers
image consultation programs and seminars to help and serve the needs of
corporations, organizations and agencies.
ABOUT US

3. Tati Fortuna
Founder, Fashion and Image Consultant
Tati Fortuna is passionate in helping each
individual discover their own personal style
and use fashion as a tool to bring out the
best in them.
Having received training at The Fashion
Institute of Technology New York and
Michelle Sterling at The Sterling Style
Academy has provided her with the
essential skills and knowledge to help her
clients achieve the image they desire.
Member, AICI
ABOUT US

4. • Members of Entrepreneur's Business Group
TARGET AUDIENCE

5. • To interest clients in hiring our Image Consulting services
OBJECTIVES

6. THE IMPORTANCE OF IMAGE
WOULD YOU HIRE THIS MAN?
NO.
While it is good to incorporate colors in one’s outfit, this outfit
has too much colors. As observed, the suit is that of a colorful
pinstripe, the neckerchief is printed and colored, the inner
shirt is also colored—multiple colors thrown in one outfit.
The entire look isn’t only unflattering for its wearer but it also
makes the man appear unprofessional and not credible so
should this man be hired as a representative of one’s
company, customers and clients might think that the entire
company is as unprofessional and not credible.

7. THE IMPORTANCE OF IMAGE
• Looking your best is important because you never get a second chance
to make a first impression
• First impressions may be formed in less than a minute.
• We all make assumptions based on what we see. You do not have to say
anything , your clothes will communicate the message(your clothes will
do the talking)

8. THE IMPORTANCE OF IMAGE
YOUR CLOTHING BECOMES A
SEAMLESS INTEGRATION OF WHO
YOU ARE AND WHAT YOU WANT
CLOTHING IS THE MOST
POWERFUL NON-VERBAL
COMMUNICATION TOOL YOU
POSSESS!
USE IT TO YOUR ADVANTAGE.

9. CLOTHING IS THE MOST POWERFUL NON-VERBAL
COMMUNICATION TOOL YOU POSSESS!
THE IMPORTANCE OF IMAGE
• Looks = 55% impact on impression
• Behavior and Voice = 38% gestures,
tone of voice , quality
• Words = 7% choice of words
LOOKS
BEHAVIOR
AND VOICE

10. WHAT ARE WE DOING?
Image Congruence is a tool to get ahead. It
can be achieved through Corporate Image
Consulting.
Corporate Image Consultation specializes
in creating avenues to strengthen corporate
image and branding in each individual
worker, helping them achieve their
company’s corporate image by working on
personal appearance, wardrobe and
grooming as well as developing skills that will
allow them to reach personal goals that are
beneficial to both the company and the
individual.

11. COMPONENTS OF IMAGE CONGRUENCE
A) IDENTIFICATION OF GOALS AND EXPECTATIONS
Taking from a company’s mission-vision and its desired corporate image, we
create a fresh, unique and company-centric image schema.
Here, the company’s goals and expectations are identified and are heavily
integrated.
In relation, the company’s short-term and long-term goals and expectations
are taken in consideration during Corporate Image Consulting.

12. COMPONENTS OF IMAGE CONGRUENCE
B) PROJECTION OF VISUAL MESSAGE
Every company, every business has their own mission-vision, which projects
their corporate image, affecting how clients, costumers, competitors and
society perceive them.
A company’s corporate image heavily relies on the individuals that make up
each company—individuals that serve as the most practical representation to
a company’s mission-vision. With that said, it is vital for employees to reflect
his company’s corporate image at all times in the best possible way.
Does your company want to project professionalism and credibility? How
about innovation and leadership? If so, this message can be brought about
visually—through your employees overall image meaning their hair, make-up,
grooming, uniform, etiquette edge etc.

13. COMPONENTS OF IMAGE CONGRUENCE
C) PERCEPTION
How one is perceived, how one perceives himself and how one would like to be
perceived are three different things. During Corporate Image Consulting any
disconnect among the three types of perceptions are adjusted to create a strong
Image Congruence.
BEFORE AFTER

14. HAIR, MAKE-UP AND GROOMING
To create and implement a uniformed work
look for men and women through Hair and
Make-Up seminars that touches on the
essential skills and techniques employees
must posses to create said work look as well
as informing and educating employees on the
proper grooming regimen and products to
accomplish a healthy posture, skin and
ETIQUETTE EDGE
A course on Social and Business
Etiquette, capitalizing on Office Civility
Do’s and Don’t’s that will help conduct
yourself with confidence during
introductions, greetings, conversations
and others, ultimately allowing for you to
get the respect you deserve in both
business and social situations.
COMPONENTS OF IMAGE CONGRUENCE
D) IMAGE TOOLS

17. OVERALL EVALUATION
ASSESSMENT
A detailed analysis on the current/ working
fabric, color, style and design of uniforms in a
company as well as the personal grooming, hair
and make-up, beauty regimen and overall
physical appearance of employees in said
company, identifying its weaknesses, strengths
WARDROBE AND CLOTHING
MAKEOVER/ UNIFORM PRODUCTION
Styling, Designing and implementing of a
cohesive and holistic set of wardrobe
and uniforms for the employees that
match a company’s corporate image
both for men and women with the overall
wardrobe and clothing evaluation as
guideline, producing efficient wardrobe.
D) IMAGE TOOLS
COMPONENTS OF IMAGE CONGRUENCE

18. UNIFORM PRODUCTION SAMPLE SKETCHES

19. UNIFORM PRODUCTION SAMPLE SKETCHES

21. SUMMARY
• Image is made up of 55% looks, 38% Behavior and 7% choice of words
• Therefore, to make a first good impression, you must look your best at all times
• Looking your best means achieving Image Congruence through Corporate Image
Consulting
• Image Congruence has 4 components which are:
 Identification of goals and expectations
 Projection of Visual Message
 Perception
 Image tools (Hair, Make-up and Grooming, Etiquette Edge, Overall Evaluation
Assessment and Uniform Production)

22. CONCLUSION
As their take home, employees under the Corporate Image Consulting trainings will receive
various handouts to give them a refresher of the curriculum they were enrolled under, serving as
a reminder for their goals and aiding them in achieving their desired visual message and how
they want to be perceived
• This will begin with the visual and written documentation of the general ‘work’ look of the
employees and of their uniforms
• This will be followed by the distribution of questionnaires to survey the employees on the
matter
• Upon the collation and tally of questionnaires as preceded by the visual and written
documentation of the company’s current and working Image, an official Image Assessment
will be issued and presented to clients
• Once official ‘work’ look and uniform has been decided upon, employees will be given out
hand outs with step-by-step instructions on how to do their ‘work’ hair and make-up, the do’s
and don’t’s for proper grooming and business etiquette etc. as well as their before and after
photos