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Effective Communication Community Investment and Development Reana Rossouw Next Generation Consultants
Communicating the good stuff… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This is what we know… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A case in point… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Arcelor Mittal
Case Study  In 2008, ArcelorMittal South Africa had a target of investing 1% of net profit after tax incorporate social investment initiatives. However, company-wide cost-cutting meant only R21 million of the originally-budgeted R57 million were spent. Comprising case studies from seven countries ranging from the Czech Republic to India and  South Africa, the report reveals new problems emerging around ArcelorMittal’s iron ore mining operations in Nimba County, Liberia, including unclear resettlement plans for local people, a lack of permanent employment from the mine, threats to the Mount Nimba Nature Reserve, and a questionable donation of 100 pick-up trucks.  The report highlights that despite ArcelorMittal's rhetoric on social responsibility, it continues to destroy the environment, risk people’s lives and displace local communities  http://globalactiononarcelormittal.blogspot.com/
Other corporates face the same issues….. www.waronwant.com www.alternativereport.com
 
The thing is this: No amount of CSI money can outspend a bad reputation Neither can an advertisement convince people that there is: Meaningful Contribution Real change or impact If there is no evidence to support it
So what is the issue? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting better at it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Better and Better ,[object Object],[object Object],[object Object],[object Object],[object Object]
Towards Best Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Talk delivered at Monash University - How to effectively communicate corporate and community investment and development

  • 1. Effective Communication Community Investment and Development Reana Rossouw Next Generation Consultants
  • 2.
  • 3.
  • 4.
  • 6. Case Study In 2008, ArcelorMittal South Africa had a target of investing 1% of net profit after tax incorporate social investment initiatives. However, company-wide cost-cutting meant only R21 million of the originally-budgeted R57 million were spent. Comprising case studies from seven countries ranging from the Czech Republic to India and South Africa, the report reveals new problems emerging around ArcelorMittal’s iron ore mining operations in Nimba County, Liberia, including unclear resettlement plans for local people, a lack of permanent employment from the mine, threats to the Mount Nimba Nature Reserve, and a questionable donation of 100 pick-up trucks. The report highlights that despite ArcelorMittal's rhetoric on social responsibility, it continues to destroy the environment, risk people’s lives and displace local communities http://globalactiononarcelormittal.blogspot.com/
  • 7. Other corporates face the same issues….. www.waronwant.com www.alternativereport.com
  • 8.  
  • 9. The thing is this: No amount of CSI money can outspend a bad reputation Neither can an advertisement convince people that there is: Meaningful Contribution Real change or impact If there is no evidence to support it
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.