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SHIFT: Meeting Corporate Philanthropy Where It's Heading


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SHIFT: Meeting Corporate Philanthropy Where It's Heading

  1. 1. Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits [email_address] Sondra Lintelmann-Dellaripa
  2. 2. Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits www.linkedin/in/sondrad #CorpCAN @HarvestDev @CTNonprofits
  3. 3.                    
  4. 4. red yellow black blue red blue orange green
  5. 6. Seek first to Understand …. then to be Understood ~ Stephen Covey
  6. 7. Outline APRIL 11th- Building Your Corporate Giving Program <ul><li>SHIFT: Influences </li></ul><ul><li>Panel Discussion: What makes the best Partnerships </li></ul><ul><li>Corporate Social Responsibility: </li></ul><ul><li>What it means to the corporate partner </li></ul><ul><li>Goals in corporate philanthropy </li></ul><ul><li>Winning: Based on needs fulfilled </li></ul><ul><li>Key behaviors in successful nonprofits </li></ul><ul><li>Summary and Q&A </li></ul><ul><li>Creative Exercise </li></ul><ul><li>Homework for next week. </li></ul>
  7. 8. SHIFT: Influence on the corporate sector
  8. 9. Milton Friedman: “ The social responsibility of business is to increase its profits. Giving by a publicly held corporation in the name of ‘social responsibility’ is a form of theft.” 1970 NYT article.
  9. 10. Alfred P Sloan~ “ The business of business is business.”
  10. 11. “ I mean, if we said right now, there's somebody in the next room who's dying , let's all go save their life, you know, everybody would just get up immediately and go get involved in that.”
  11. 13. On 14 September 2010, ISO 26000 , which gives organizations guidance on implementing social responsibility (SR) was approved for publication as an ISO International Standard.
  12. 15. Banking social trust for future withdrawal
  13. 17. A shift in strategic development of philanthropy to support their bottom line Corporation Generous Automobile Company Hunger, 1985 Homelessness, 1988 Healthcare, 1991
  14. 18. CAUSES whose mission is the environment; specifically air quality and water pollution Now until forever Corporation Generous Automobile Company
  15. 19. <ul><ul><ul><li>According to Giving USA Report 2010: </li></ul></ul></ul><ul><ul><ul><li>Corporate giving rose an estimated 5.5 percent (5.9 percent adjusted for inflation). This unexpected bounce takes corporate giving to within 1 percent of its pre-recession level. According to at least two reports (Committee Encouraging Corporate Philanthropy and Silicon Valley Community Foundation and Entrepreneurs Foundation), corporations increased their in-kind donations, which are less affected by recessions. This shift explains at least some of the growth. </li></ul></ul></ul>
  16. 20. What is influencing nonprofits ?
  17. 22. Recession = diversify to stay alive Diversify to Excel
  18. 24. Corporate giving is a result of the responsibility of companies for society.   The Nonprofit Water Cooler « A niche for corporate giving
  19. 25. “ What used to be social investments aligned with timely social issues not necessarily tied to the business, have been transformed to social investments that are aligned with the business.” The end of corporate philanthropy? – PRWeek US  
  20. 26. Heather Watson-Summerer Manager Public Affairs Lynda McHugh Director of Sales Support Broker Relations What makes a good partnership ?
  21. 29. &quot; Corporate social responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large&quot;  World Business Council for Sustainable Development
  22. 30. <ul><li>“ Corporate Social responsibility </li></ul><ul><li>most often encompasses a comprehensive set of: </li></ul><ul><li>Policies </li></ul><ul><li>Practices </li></ul><ul><li>Programs </li></ul><ul><li>That are integrated throughout the company into: </li></ul><ul><li>Business Operations </li></ul><ul><li>Decision making processes </li></ul><ul><li>Supply chain relationships </li></ul><ul><li>And includes responsibility for: </li></ul><ul><li>Present activities </li></ul><ul><li>Past actions </li></ul><ul><li>Future impact” </li></ul>
  23. 31. Philanthropic: Impact Partnerships External: Sustainability & Environment   Internal: Corporate Governance Administer and Monitor
  24. 32. Financial Impact Environmental Impact   Social Impact   Triple Bottom Line Measure
  25. 33. 1895 1953 1960/1970 1980 1989 1992 1995- to present
  26. 34. What is the Goal ?
  27. 35. 90% = Business benefits and new business opportunities
  28. 42. The business goals most often cited Enhancing the company’s reputation or brand , Local Impact Building employee capabilities and Improving employee recruitment and retention.
  29. 45. The Nexus
  30. 51. Leadership
  31. 52. Advocacy
  32. 53. Volunteer staff
  33. 54. Future donors
  34. 55. 59% say It’s Important
  35. 56. Four P ’s not all equal
  36. 58. Concentrate their efforts Brand image Employee satisfaction Local Impact
  37. 60. Build a deep understanding of the benefits
  38. 61. Find the right partner.  
  39. 62. Key Behaviors in Successful Partnerships
  40. 63. Personal Relationships
  41. 66. Value Proposition
  42. 67. <ul><li>Powerful missions </li></ul><ul><li>Strong public presence </li></ul><ul><li>Access to customers and markets </li></ul><ul><li>Access to other businesses </li></ul><ul><li>Relationships with community and other influential leaders </li></ul><ul><li>Organizational expertise </li></ul><ul><li>Volunteer opportunities </li></ul><ul><li>Access to potential employees </li></ul><ul><li>Established programs and projects </li></ul><ul><li>Geography or Facilities </li></ul><ul><li>Products </li></ul>Assets of Value
  43. 68. Trust
  44. 69. Commitment
  45. 70. Summary and Q&A <ul><li>Seek first to understand </li></ul><ul><li>Strengthen Corporate Partnerships for sustainability </li></ul><ul><li>Companies do not give because society obligates them to.. </li></ul><ul><li>They give for brand enhancement, local impact, employee impact </li></ul><ul><li>Companies are looking for the right partner </li></ul><ul><li>Make yourself valuable- know your value proposition </li></ul><ul><li>Build personal relationships </li></ul><ul><li>Be a trusted and committed partner </li></ul>
  46. 71. Creative Exercise
  47. 72. Value Proposition Academic Institute Architecture Mailing services Food preparation Teenagers Urban Parents Micro beers Minority Business training Working Women Farmland Teachers Videos Parenting classes Retired Men Hospital Business leaders Food goods Mentoring Doctors Historic Factory Healthcare Prof Manuals Vision testing Young Professionals Geographic Expertise Products Program/services Market
  48. 73. Outline for next week <ul><li>Whose giving and where? </li></ul><ul><li>Reaching balance </li></ul><ul><li>Tools for research and validation </li></ul><ul><li>Moves for corporate giving </li></ul><ul><li>Benchmarking </li></ul><ul><li>Presentations and proposals </li></ul>Sondra Lintelmann-Dellaripa [email_address] 860-575-5132
  49. 74. Resources <ul><li>Resources: </li></ul><ul><ul><ul><ul><li>Reports/Studies </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>McKinsey Report </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Books </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Leveraging Good Will: Strengthening Nonprofits by Engaging Business </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Author: Alice Korngold </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Corporate Community Involvement: The Definitive Guide to Maximizing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>your Business' Societal Engagement </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Authors: Nick Lakin and Veronica Scheubel </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>LinkedIn group: Corporate Social Responsibility, 8100 members </li></ul></ul></ul></ul></ul><ul><li>LinkedIn group: Corporate Social Responsibility CSR and Sustainable Development, </li></ul><ul><li>3500 members </li></ul><ul><ul><ul><ul><li>Websites: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>