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Profit + Soul = The New Sustainable Business Model


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Profit + Soul = The New Sustainable Business Model

  1. 1. Profit + Soul = The New Sustainable Business Model Presented By: Brent Chudoba, Vice President and General Manager, SurveyMonkey Audience Jon Scott, Director of Corporate Relations and Legacy Gifts, Clean Water Fund
  2. 2. Why Should You Care? There were approximately 476,000 new businesses launched in 2013, well above the boom 15 years ago.* *Kauffman Index of Entrepreneurial Activity Report A total of $9.5B in 951 deals was invested in the first quarter of this year, up 12% in dollars and down 14% in the number of deals compared to the 4th quarter of 2013.* *PWC Moneytree Venture capital investors funded about 1500 startups last year, with Angel investors backing over 50,000 more.* *David S. Rose, CEO of Gust Changing the world cannot fall solely on the shoulders of nonprofits. For-profits must dedicate their resources to affect positive social and environmental change. Today, the biggest opportunity lies in underpinning business models with altruistic values, particularly in early stage companies.
  3. 3. What Will I Learn Today? How to set realistic, scalable goals for corporate giving What’s triple bottom-line? Why does it matter? How to find the “glass slipper” business model that works for you How customers, employees & partners are seeing the change
  4. 4. First Ask Yourself… • Revenue; make more money • User Acquisition; gain more customers • Customer Retention; keep your customers happy • Marketing; drive awareness and positive brand associations • Value Proposition; increase your product or service offering Create a model that works for you. What part of your business aligns best with social good?
  5. 5. Shift Your Thinking: The Triple Bottom Line * * Image from The concept of a triple bottom line adds two more bottom lines: social and environmental concerns. The three together are often paraphrased as "Profit, People, Planet," or referred to as "the three pillars.”
  6. 6. Revenue & Triple Bottom Line
  7. 7. Scalable > Excess: Salesforce’s 1/1/1 Model By donating 1% of employees’ time, products and profits to charity, the company built a model that is scalable to the size of their business. As a business grows, so does how much they give back.
  8. 8. User Acquisition & Value Proposition
  9. 9. Use What You Have: Lyft for Good “Lyft for Good” empowers anyone who sees a community need to fill that need with Lyft. Inspired by their drivers who’ve taken initiative in their own communities, they have turned this public service into a nationwide program.
  10. 10. Make Sure the Shoe Fits: Tom’s Shoes Toms' business model has been referred to as the "one for one concept" business model, referring to the company's promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product.
  11. 11. Marketing
  12. 12. Pass Your Knowledge: Microsoft YouthSpark Microsoft provides cash grants to eligible organizations whose missions and activities support youth development. They donate software and services to a broad array of eligible nonprofit organizations.
  13. 13. Use What You’ve Got: LinkedIn for Good “LinkedIn For Good’s” mission is to connect talent with opportunities; professionals can to apply their skills to make a positive impact on the world.
  14. 14. Case and Point: Clean Water Fund
  15. 15. All of the mentioned companies have chosen to change their business model to give back in different ways. Then what happens? We’d like to introduce Clean Water Fund’s, Jon Scott, to share how changing a business model is affecting thousands. The Impact of Giving
  16. 16. Clean Water Fund: Who Are We? Clean Water Fund's mission is to develop strong grassroots environmental leadership to bring together diverse constituencies to work cooperatively for changes that improve their lives. We focus on health, consumer, environmental and community problems.
  17. 17. The Impact of Giving □□□ More exposure, more donations Clean Water now and in the future Message amplification * Image Source:
  18. 18. Who Do We Partner With?
  19. 19. Why It Matters For Any Non-Profit Multiplier effect Releases huge amounts of pent-up potential Helps achieve immediate and future goals
  20. 20. Key Takeaways Do what works for you Triple your bottom-line Watch the impact happen
  21. 21. Q&A