CORPERATIVE NEGOTIATION.pptx
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Mergers and acquisitions (M&A) are deals in which two or more companies ... Cooperation, transparency, and flexibility are the business ...
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INTERNATIONAL MERGER ACQUISITION FAILURE2Bruna Sper.docx
INTERNATIONAL MERGER ACQUISITION FAILURE2
Bruna Spera Martins
Southern States University
BU536 – Global Strategy and Management
Instructor: Dr. Javier Wedekind-Flores
Running head: INTERNATIONAL MERGER ACQUISITION FAILURE1
International Merger Acquisition Failure
The general expectation in mergers and acquisitions is that the firm’s shareholder value post mergers or acquisitions would be greater compared to the total shareholder value of the parent companies before the process is completed. Similarly, the parent companies, especially the smaller and weaker one, would tremendously benefit due to an enhanced market share, competitiveness, and cost-efficiencies. Some of the most ideal situation when mergers and acquisitions are appropriate includes when companies wish to introduce new products, avail some administrative benefits, and enter a new market. Although there are many business and companies such as Time Warner, Google, Microsoft, eBay, BMW, etc. who have been successful in mergers and acquisitions, some have never been so lucky because their process have often ended in failure.
The acquisition of Motorola by Google in 2012 is amongst the worst in the history of merger and acquisition. Google obtained Motorola for $12.5 billion with the aim of using the brand to build top-quality mobile devices because Google’s Android OS had already started off with a massive market share (Epstein, 2014). Motorola however broke the promise by releasing a variety of low-quality mobile devices. They even failed to upgrade the old phones to the latest Android OS for the consumers. To further worsen the matter, Google continued to release mobile devices called Nexus, which, were produced under the partnership with LG, Asus, and Samsung. The implication for such a partnership is that it led to the wearing away of the Motorola acquisition’s value even further. Then, the shocker came when Google had to offload its $12.5 billion purchase for about $2.9 billion to Lenovo two years after the acquisition.
The offload was necessary although Motorola’s Moto X had at one point shown positive performance in the market. The sale covered Motorola’s deferred tax assets, handset division, cash on hand, home business, amongst other things (Epstein, 2014). However, Google still retained Motorola’s patent portfolio after the sale. The biggest mistake that Google made, regardless of the fact that it was faced with a critical dilemma, was to buy Motorola in order to save Google’s Android OS. The move was unprecedented because it is very few companies that trade in software which [have ever successfully] shifted to hardware. Secondly, the new acquisition meant that Google had to compete with its software clients such as HTC and Samsung which are also known to offer top-notch Android-based tablets and mobile phones.
Third, Android software are not primarily meant to generate much money. Hence, by investing in the new merger, Google had only dreamt of holding o.
(Insert Company Logo Here)Job DescriptionTitleReports To .docx
(Insert Company Logo Here)
Job Description
Title:
Reports To:
Status: (Non-Exempt or Exempt)
Job Summary: (This should include a brief overview of the company and a brief overview of the position.)
Essential Job Functions: (List essential job duties and responsibilities)
1.
2.
3
4.
5.
6.
7.
8.
Qualifications:
Skills: (List skills required)
1.
2.
3.
4.
5.
Education and experience: (List minimum education required)
1.
2.
3.
4.
Physical Demands and Working Conditions: (List typical working conditions)
Compensation and Benefits: (Examples: Base pay, bonus structure, medical/dental, vacation, paid time off, etc)
COMPANY PROFILE
Google Inc.
REFERENCE CODE: 5B199F61-608D-4923-B4A3-F5EE15285ADE
PUBLICATION DATE: 5 Mar 2015
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4
Google Inc. Page 2
© MarketLine
Google Inc.
TABLE OF CONTENTS
COMPANY OVERVIEW
Google Inc. (Google or "the company") is a global technology company that offers search, advertising,
operating systems and platforms, enterprise, and hardware products. The company operates in the
US, the UK and in several other countries across the world. Google is headquartered in Mountain
View, California and employed 47,756 people as of December 31, 2013.
The company recorded revenues of $59,825 million during the financial year ended December 2013
(FY2013), an increase of 19.2% over FY2012. The revenues increased primarily due to an increase
in advertising revenues generated by Google websites and Google Network Members' websites.
The operating profit of the company was $13,966 million in FY2013, an increase of 9.5% over
FY2012. Its net profit was $12,920 million in FY2013, an increase of 20.3% over FY2012.
KEY FACTS
Google Inc.Head Office
1600 Amphitheatre Parkway
Mountain View
California 94043
USA
1 650 253 0000Phone
1 650 253 0001Fax
http://www.google.com/Web Address
59,825.0Revenue / turnover
(USD Mn)
DecemberFinancial Year End
47,756Employees
GOOGNASDAQ Ticker
GOOGLNASDAQ Ticker
Google Inc. Page 3
© MarketLine
Google Inc.
Company Overview
SWOT ANALYSIS
Google Inc. (Google or "the company") is a global technology company that offers search, advertising,
operating systems and platforms, enterprise, and hardware products. The company enjoys strong
market share and global reach, which provides sustainable advantage as the company's entrenched
position in the market enables it to drive revenues. However, intense competition has the potential
to impact the market share and growth prospects for the company.
Wea ...
Appcelerator report-q3-2012-final
This document summarizes the key findings of a survey of 5,526 mobile developers conducted by Appcelerator and IDC in August 2012. The survey asked developers about mobile trends and their development priorities. Key findings include:
1) Most developers believe a mobile-first startup could disrupt Facebook's social dominance.
2) By 2015, developers expect to build apps for more devices than just smartphones and tablets, such as TVs and connected cars.
3) Developers are dissatisfied with nearly every aspect of HTML5 mobile applications.
4) Apple remains the most popular platform for developers, while interest in Android declines for the fourth straight quarter.
IDC Q3 2012 Mobile Developer Report
Mobile developers believe that a mobile-first social media startup could disrupt Facebook's dominance. They also predict that by 2015 they will be building apps for more devices beyond smartphones and tablets, such as TVs and connected cars. Developers expressed dissatisfaction with HTML5 for mobile apps due to issues with performance, security, and fragmentation. Apple continues to be the most popular platform for developers, while interest in Android development declined again. Developers are optimistic but cautious about Windows 8's potential due to Microsoft's past performance and the difficulty of the task.
Appcelerator report-q3-2012-final
This document summarizes the key findings of a survey of 5,526 mobile developers conducted by Appcelerator and IDC in August 2012. The survey asked developers about mobile trends and their development priorities. Key findings include:
1) Most developers believe a mobile-first startup could disrupt Facebook's social dominance.
2) By 2015, developers expect to build apps for more devices than just smartphones and tablets, such as TVs and connected cars.
3) Developers are dissatisfied with nearly every aspect of HTML5 for mobile applications.
4) Apple remains the most popular platform for developers, while interest in Android declines for the fourth straight quarter.
HBR Google Android Case Analysis
Google began developing Android as an open source operating system for mobile devices. In 2005, Google acquired Android and launched the Open Handset Alliance in 2007 with many industry partners. Android was the first open and free mobile OS, allowing developers to easily create apps. Google invested heavily in Android due to the growing mobile market and opportunity for targeted mobile ads. For Android to be successful, it needed to gain significant market share from Symbian and remove Nokia as the leader. While Apple and Nokia posed threats, Google worked with OHA partners to develop smartphones that could compete. However, it would be difficult for any single mobile OS to become a "winner takes all" due to differentiated features across platforms.
Tech M&A Monthly - What To Do When You're Approached - December 2013
The summary of the document is:
1. The document provides an agenda for a webinar on technology mergers and acquisitions titled "When You Are Approached".
2. The agenda includes sections on an international event report, legal responsibilities when selling a company, a research report, and advice on what to do after being approached for an acquisition.
3. The document introduces several speakers for the webinar who are executives at Corum Group, a firm that specializes in technology M&A.
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Wondering how much it takes to build an app? Developing an app is an exciting yet crucial endeavor in today’s business world.
Recommended
INTERNATIONAL MERGER ACQUISITION FAILURE2Bruna Sper.docx
INTERNATIONAL MERGER ACQUISITION FAILURE2
Bruna Spera Martins
Southern States University
BU536 – Global Strategy and Management
Instructor: Dr. Javier Wedekind-Flores
Running head: INTERNATIONAL MERGER ACQUISITION FAILURE1
International Merger Acquisition Failure
The general expectation in mergers and acquisitions is that the firm’s shareholder value post mergers or acquisitions would be greater compared to the total shareholder value of the parent companies before the process is completed. Similarly, the parent companies, especially the smaller and weaker one, would tremendously benefit due to an enhanced market share, competitiveness, and cost-efficiencies. Some of the most ideal situation when mergers and acquisitions are appropriate includes when companies wish to introduce new products, avail some administrative benefits, and enter a new market. Although there are many business and companies such as Time Warner, Google, Microsoft, eBay, BMW, etc. who have been successful in mergers and acquisitions, some have never been so lucky because their process have often ended in failure.
The acquisition of Motorola by Google in 2012 is amongst the worst in the history of merger and acquisition. Google obtained Motorola for $12.5 billion with the aim of using the brand to build top-quality mobile devices because Google’s Android OS had already started off with a massive market share (Epstein, 2014). Motorola however broke the promise by releasing a variety of low-quality mobile devices. They even failed to upgrade the old phones to the latest Android OS for the consumers. To further worsen the matter, Google continued to release mobile devices called Nexus, which, were produced under the partnership with LG, Asus, and Samsung. The implication for such a partnership is that it led to the wearing away of the Motorola acquisition’s value even further. Then, the shocker came when Google had to offload its $12.5 billion purchase for about $2.9 billion to Lenovo two years after the acquisition.
The offload was necessary although Motorola’s Moto X had at one point shown positive performance in the market. The sale covered Motorola’s deferred tax assets, handset division, cash on hand, home business, amongst other things (Epstein, 2014). However, Google still retained Motorola’s patent portfolio after the sale. The biggest mistake that Google made, regardless of the fact that it was faced with a critical dilemma, was to buy Motorola in order to save Google’s Android OS. The move was unprecedented because it is very few companies that trade in software which [have ever successfully] shifted to hardware. Secondly, the new acquisition meant that Google had to compete with its software clients such as HTC and Samsung which are also known to offer top-notch Android-based tablets and mobile phones.
Third, Android software are not primarily meant to generate much money. Hence, by investing in the new merger, Google had only dreamt of holding o.
(Insert Company Logo Here)Job DescriptionTitleReports To .docx
(Insert Company Logo Here)
Job Description
Title:
Reports To:
Status: (Non-Exempt or Exempt)
Job Summary: (This should include a brief overview of the company and a brief overview of the position.)
Essential Job Functions: (List essential job duties and responsibilities)
1.
2.
3
4.
5.
6.
7.
8.
Qualifications:
Skills: (List skills required)
1.
2.
3.
4.
5.
Education and experience: (List minimum education required)
1.
2.
3.
4.
Physical Demands and Working Conditions: (List typical working conditions)
Compensation and Benefits: (Examples: Base pay, bonus structure, medical/dental, vacation, paid time off, etc)
COMPANY PROFILE
Google Inc.
REFERENCE CODE: 5B199F61-608D-4923-B4A3-F5EE15285ADE
PUBLICATION DATE: 5 Mar 2015
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4
Google Inc. Page 2
© MarketLine
Google Inc.
TABLE OF CONTENTS
COMPANY OVERVIEW
Google Inc. (Google or "the company") is a global technology company that offers search, advertising,
operating systems and platforms, enterprise, and hardware products. The company operates in the
US, the UK and in several other countries across the world. Google is headquartered in Mountain
View, California and employed 47,756 people as of December 31, 2013.
The company recorded revenues of $59,825 million during the financial year ended December 2013
(FY2013), an increase of 19.2% over FY2012. The revenues increased primarily due to an increase
in advertising revenues generated by Google websites and Google Network Members' websites.
The operating profit of the company was $13,966 million in FY2013, an increase of 9.5% over
FY2012. Its net profit was $12,920 million in FY2013, an increase of 20.3% over FY2012.
KEY FACTS
Google Inc.Head Office
1600 Amphitheatre Parkway
Mountain View
California 94043
USA
1 650 253 0000Phone
1 650 253 0001Fax
http://www.google.com/Web Address
59,825.0Revenue / turnover
(USD Mn)
DecemberFinancial Year End
47,756Employees
GOOGNASDAQ Ticker
GOOGLNASDAQ Ticker
Google Inc. Page 3
© MarketLine
Google Inc.
Company Overview
SWOT ANALYSIS
Google Inc. (Google or "the company") is a global technology company that offers search, advertising,
operating systems and platforms, enterprise, and hardware products. The company enjoys strong
market share and global reach, which provides sustainable advantage as the company's entrenched
position in the market enables it to drive revenues. However, intense competition has the potential
to impact the market share and growth prospects for the company.
Wea ...
Appcelerator report-q3-2012-final
This document summarizes the key findings of a survey of 5,526 mobile developers conducted by Appcelerator and IDC in August 2012. The survey asked developers about mobile trends and their development priorities. Key findings include:
1) Most developers believe a mobile-first startup could disrupt Facebook's social dominance.
2) By 2015, developers expect to build apps for more devices than just smartphones and tablets, such as TVs and connected cars.
3) Developers are dissatisfied with nearly every aspect of HTML5 mobile applications.
4) Apple remains the most popular platform for developers, while interest in Android declines for the fourth straight quarter.
IDC Q3 2012 Mobile Developer Report
Mobile developers believe that a mobile-first social media startup could disrupt Facebook's dominance. They also predict that by 2015 they will be building apps for more devices beyond smartphones and tablets, such as TVs and connected cars. Developers expressed dissatisfaction with HTML5 for mobile apps due to issues with performance, security, and fragmentation. Apple continues to be the most popular platform for developers, while interest in Android development declined again. Developers are optimistic but cautious about Windows 8's potential due to Microsoft's past performance and the difficulty of the task.
Appcelerator report-q3-2012-final
This document summarizes the key findings of a survey of 5,526 mobile developers conducted by Appcelerator and IDC in August 2012. The survey asked developers about mobile trends and their development priorities. Key findings include:
1) Most developers believe a mobile-first startup could disrupt Facebook's social dominance.
2) By 2015, developers expect to build apps for more devices than just smartphones and tablets, such as TVs and connected cars.
3) Developers are dissatisfied with nearly every aspect of HTML5 for mobile applications.
4) Apple remains the most popular platform for developers, while interest in Android declines for the fourth straight quarter.
HBR Google Android Case Analysis
Google began developing Android as an open source operating system for mobile devices. In 2005, Google acquired Android and launched the Open Handset Alliance in 2007 with many industry partners. Android was the first open and free mobile OS, allowing developers to easily create apps. Google invested heavily in Android due to the growing mobile market and opportunity for targeted mobile ads. For Android to be successful, it needed to gain significant market share from Symbian and remove Nokia as the leader. While Apple and Nokia posed threats, Google worked with OHA partners to develop smartphones that could compete. However, it would be difficult for any single mobile OS to become a "winner takes all" due to differentiated features across platforms.
Tech M&A Monthly - What To Do When You're Approached - December 2013
The summary of the document is:
1. The document provides an agenda for a webinar on technology mergers and acquisitions titled "When You Are Approached".
2. The agenda includes sections on an international event report, legal responsibilities when selling a company, a research report, and advice on what to do after being approached for an acquisition.
3. The document introduces several speakers for the webinar who are executives at Corum Group, a firm that specializes in technology M&A.
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Running head CAREER CONNECTION Final Strategic Plan1CAREER.docx
Running head: CAREER CONNECTION: Final Strategic Plan
1
CAREER CONNECTION: Final Strategic Plan 21
CAREER CONNECTION: Final Strategic Plan
Avonda Ellison
BUS/475
October 24, 2016
Ramzy Noel
Table of Contents
I. Executive Summary ………………………………………………………………………….3
II. Strategic Plan Part 1: New Business Division; Vision, Mission, and Value Proposition.……4
III. Strategic Plan Part 2: SWOT Analysis and Supply and Value Chain Analysis … ....……….7
IV. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan........................................................................................................…….8
V. Conclusion………………………………………………………………………………..…..9
VI. Reference Page……….……………………………………………………………………..10
Executive Summary
Google Company plans to introduce a new product and division. The new division that will be directly in charge of the proposed product will be referred to as the virtual reality division. The consideration of this new division is informed by the need for Google to meet the changing needs of consumers and narrow the innovative gap between it and its competitors such as Facebook and Microsoft. For the proposed product to gain competitive advantage, a proper strategy, mission, vision, as well as communication plan should be put in place. These are elements that will establish the roadmap for the product and the success of the new department. Comment by Avonda Ellison: This needs to be added to. It has to be 350 words Comment by Avonda Ellison: Comment by Avonda Ellison: Comment by Avonda Ellison:
Strategic Plan Part One
The New Business Division
The new company division that will deal with the proposed product is the virtual reality division. Google will establish its internal and committed virtual reality division for virtual reality computing. This comes after considerations by the organization to comply with the emerging plans to establish viable enterprises. This proposed division will focus on virtual reality computing. This move comes in the wake of rising rivalry from organizations such as Facebook and Microsoft. One proposed product for virtual reality computing is the Cardboard. This product will deal with transforming smartphones and other mobile phone devices into a 3-d viewing device. The cheap product will be an accessible device that will serve the purpose of bringing mobile virtual reality to consumers. To ensure that the proposed division works effectively, the organization will form partnership with various firms such as GoPro.
Mission
Google’s mission statement is indicative of the high status of the entire organization and the newly proposed division. The company’s mission is to reorganize the global information and transform it into a universally accessible and useful resource (Google Company, 2015). From the time of its formation to the present moment, Google has p ...
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Strategic Planning
Google employs a strategic management approach that aligns with its mission to organize the world's information. It uses a flat management structure and empowers employees to collaborate on projects they are passionate about, living its theory as a "network company." Google's mission is to make information universally accessible and useful. It drives innovation through products like search, maps, translation and more. A Porter's 5 forces analysis found Google faces little threat from new entrants or substitutes given its market dominance in digital advertising, where it has over 30% share. While competitors like Microsoft and Yahoo have tried and failed to gain significant share, Google maintains success through strategic planning, execution, and focusing on customer retention.
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Vision mobile developer-economics-2013
This document provides an overview and key takeaways from VisionMobile's recent survey of 3,460 mobile developers. It discusses the growing mobile duopoly of iOS and Android, the developer tools landscape, and the revenue models and strategies used by developers. The document contains 3 chapters that discuss mobile platform duopolies and the gap between platforms, the ecosystem of over 500 developer tools and services, and the rise of mega SDK vendors in the market. It also provides additional information about VisionMobile and terms for reusing the report.
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Swot analysis of google
Google has a dominant position in the online search market, processing nearly 89% of queries worldwide. However, it faces threats from increasing competition from other large tech companies like Facebook and Amazon. Google also has weaknesses, such as excessive reliance on advertising revenue and ongoing privacy and antitrust issues that could undermine its business model. To capitalize on opportunities and address weaknesses, Google is expanding into new areas like cloud computing, AI devices, and its Android operating system.
Part B Your Marketing PlanPatrick FrostMKT 500 Dr.docx
Part B: Your Marketing Plan
Patrick Frost
MKT 500
Dr. Adina Scruggs
February 15, 2015
Strayer University
Running head: PART B: YOUR MARKETING PLAN
1
PART B: YOUR MARKETING PLAN
5
Google Market Plan
Google is irrefutably one of the most popular and successful companies globally. This is one of the fastest growing companies as from when it was founded in 1998, it has grown into a multibillion dollar company. Google’s mission over the years has been to “organize the world's information and make it universally accessible and useful” (Google, 2010). In order to do this the company has implemented a very effective branding strategy that has enabled it to emerge the better amongst the companies that offer related services. Google as a company has played a major role in the promotion of globalization. For any company to be successful, the marketing process has to be implemented flawlessly in order to ensure the company has an upper hand over the competitors. Google as a company has at the forefront in ensuring that their branding strategy guarantees the company is well placed and positioned in the market.
Google’s corporate identity is one of the most profound brands in the world today. Just like any other companies, Google has to work towards promoting its identity through spreading the company believes and services which creates a collective sum of what the organization stands for. Differentiation has been one of the major strategies that have propelled Google towards becoming better than the competitors. Google has been at the fore front in trying new things hence having a better platform in ensuring consumer satisfaction. Branding for any of Google’s products has been very important especially in positioning of the company (Levi, 2007). One of the major Google products over the years has been the mobile phones and mobile software. Google although having entered into a very competitive market several years ago has managed to become one of the major mobile phone makers.
Google as a brand in the mobile phone industry needs improvement as none of the products can compete effectively with the other products provided by the competitors in the market. The product this case is a state of the art smart phone as a new brand. The name is “Google Smart”. The Google smart series of phone will include a very flashy look and simplified software interphase so as to ensure it has got the upper hand when compared with the other products in the market today. The product slogan will be “the life partner” as with the different support programs for the day to day use the phone will offer support for most of the activities surrounding ones activities. The phone will be releases in phases according to different regions as different regions have different specifications. The different specifications require different product specification settings and hence the difference the launch for the regions globally.
The product design and the production of.
Presentation on Google
Larry Page and Sergey Brin founded Google in 1998 in California. Sundar Pichai became CEO of Google in 2015 and led the reorganization of Google under a new parent company called Alphabet, which is headed by Page and Brin. Google's services include search engines, Android, Gmail, YouTube, and more.
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1) Apple's iOS opened a 16% lead over Google's Android among developers who said which platform would win in the enterprise, at 53% to 37%.
2) Interest in developing for Android stabilized after declining in previous surveys, with 78% of developers saying they were very interested in Android phones and 69% in tablets.
3) Developers were cautiously optimistic about Windows 8 tablets, seeing opportunity for Microsoft to displace Android as the number two platform, though interest in Windows phones dropped sharply.
Running head CAREER CONNECTION Final Strategic Plan1CAREER.docx
Running head: CAREER CONNECTION: Final Strategic Plan
1
CAREER CONNECTION: Final Strategic Plan 21
CAREER CONNECTION: Final Strategic Plan
Avonda Ellison
BUS/475
October 24, 2016
Ramzy Noel
Table of Contents
I. Executive Summary ………………………………………………………………………….3
II. Strategic Plan Part 1: New Business Division; Vision, Mission, and Value Proposition.……4
III. Strategic Plan Part 2: SWOT Analysis and Supply and Value Chain Analysis … ....……….7
IV. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan........................................................................................................…….8
V. Conclusion………………………………………………………………………………..…..9
VI. Reference Page……….……………………………………………………………………..10
Executive Summary
Google Company plans to introduce a new product and division. The new division that will be directly in charge of the proposed product will be referred to as the virtual reality division. The consideration of this new division is informed by the need for Google to meet the changing needs of consumers and narrow the innovative gap between it and its competitors such as Facebook and Microsoft. For the proposed product to gain competitive advantage, a proper strategy, mission, vision, as well as communication plan should be put in place. These are elements that will establish the roadmap for the product and the success of the new department. Comment by Avonda Ellison: This needs to be added to. It has to be 350 words Comment by Avonda Ellison: Comment by Avonda Ellison: Comment by Avonda Ellison:
Strategic Plan Part One
The New Business Division
The new company division that will deal with the proposed product is the virtual reality division. Google will establish its internal and committed virtual reality division for virtual reality computing. This comes after considerations by the organization to comply with the emerging plans to establish viable enterprises. This proposed division will focus on virtual reality computing. This move comes in the wake of rising rivalry from organizations such as Facebook and Microsoft. One proposed product for virtual reality computing is the Cardboard. This product will deal with transforming smartphones and other mobile phone devices into a 3-d viewing device. The cheap product will be an accessible device that will serve the purpose of bringing mobile virtual reality to consumers. To ensure that the proposed division works effectively, the organization will form partnership with various firms such as GoPro.
Mission
Google’s mission statement is indicative of the high status of the entire organization and the newly proposed division. The company’s mission is to reorganize the global information and transform it into a universally accessible and useful resource (Google Company, 2015). From the time of its formation to the present moment, Google has p ...
Google Mobile OS Competitive Strategy - May 2010
This document summarizes a presentation on Google's mobile OS strategy. It discusses Google's Android operating system and its open alliance of partners. It analyzes the competitive forces in the smartphone OS and hardware markets. It also compares Google's Android/open approach to Apple's closed iPhone model and assesses each company's mobile strategies and goals. Recommendations are provided for Google to increase Android adoption and market penetration against Apple.
Tier10 Selected for Google’s Summit of ‘All-Star’ Agencies
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Strategic Planning
Google employs a strategic management approach that aligns with its mission to organize the world's information. It uses a flat management structure and empowers employees to collaborate on projects they are passionate about, living its theory as a "network company." Google's mission is to make information universally accessible and useful. It drives innovation through products like search, maps, translation and more. A Porter's 5 forces analysis found Google faces little threat from new entrants or substitutes given its market dominance in digital advertising, where it has over 30% share. While competitors like Microsoft and Yahoo have tried and failed to gain significant share, Google maintains success through strategic planning, execution, and focusing on customer retention.
BMA Chicago: Mobile Changes Everything
This document discusses how businesses can adapt to the increasing importance of mobile. It notes that people are online twice as much as three years ago using various devices. Marketers must consider how to reach customers across different contexts and devices. The document provides examples of how companies have optimized their digital experiences and apps for mobile. It suggests businesses ask if they are adequately monitoring mobile metrics and adapting organizationally. Recommendations include leveraging location data, in-app ads, and measuring non-traditional mobile conversions like store visits. The conclusion emphasizes that mobile represents a shift in how people engage digitally and physically.
Mehrnaz Zuie Augmented Reality Presentation
Augmented reality glasses are an emerging market expected to grow significantly in the next few years. The document analyzes the augmented reality glasses market and finds that wearable electronics will dominate the consumer electronics industry. Google Glass is projected to lead the market with an estimated 5 million units to be sold by 2016, representing a $2.5 billion market opportunity. Pairing Google Glass with in-car sensors could enhance the driving experience by providing real-time information to the driver through their glasses.
Google Travel - TravelNext Congres 2012
The document discusses three trends for marketers to consider: the new marketing era, the multiscreen world, and social and local. It emphasizes that consumers are using multiple devices simultaneously and sequentially throughout their purchase journeys. It also highlights the growing importance of social media and conversations in marketing. The document advocates integrating social features into products like Search to provide more personalized and engaging experiences for customers.
Christopher r m6_a2-b6027 (autosaved)
This document provides a summary of the Workforce 2020 Executive Report on Google. It finds that the US workforce will be older, more female, and impacted by immigration trends over the next decade. This will affect Google's talent pool. The report also identifies trends that will impact Google, such as increased social media, mobile internet, demand for personalized experiences, and new technologies like robots. It recommends that Google create mentoring programs, expand into robotics, address unfair litigation, and strengthen Google+.
Vision mobile Developer economics 2013
This document provides an overview and key takeaways from VisionMobile's recent survey of 3,460 mobile developers. It discusses the growing mobile duopoly of iOS and Android, the developer tools landscape, and the revenue models and strategies used by developers. The document contains 3 chapters that discuss mobile platform duopolies and the gap between platforms, the ecosystem of over 500 developer tools and services, and the rise of mega SDK vendors in the market. It also provides additional information about VisionMobile and the terms of reusing the report.
Vision mobile developer-economics-2013
This document provides an overview and key takeaways from VisionMobile's recent survey of 3,460 mobile developers. It discusses the growing mobile duopoly of iOS and Android, the developer tools landscape, and the revenue models and strategies used by developers. The document contains 3 chapters that discuss mobile platform duopolies and the gap between platforms, the ecosystem of over 500 developer tools and services, and the rise of mega SDK vendors in the market. It also provides additional information about VisionMobile and terms for reusing the report.
Vision mobile developer-economics_q1_2014
The document provides an overview of the 6th edition of the Developer Economics report from VisionMobile. It summarizes that the report captures insights from over 7,000 app developers globally and finds that the global app economy was worth $68 billion in 2013 and is projected to grow to $143 billion by 2016. It also summarizes that the mobile ecosystem wars are drawing to a close with Android and iOS capturing over 94% of smartphone sales in Q4 2013, and that Android dominates developer mindshare while iOS commands the most loyal developers.
Develop a Successful Mobile App
This document discusses key considerations for selecting a mobile development company. It recommends evaluating a company's capabilities and experience across different mobile platforms. Important questions to ask include what platforms they have developed for, how many recent projects they have completed, and what skills they can offer beyond visual design. The document also stresses the importance of assessing development costs and timelines upfront to avoid unexpected expenses. It provides tips for choosing a company such as reviewing portfolio quality, assessing company culture, and considering marketing expertise.
Swot analysis of google
Google has a dominant position in the online search market, processing nearly 89% of queries worldwide. However, it faces threats from increasing competition from other large tech companies like Facebook and Amazon. Google also has weaknesses, such as excessive reliance on advertising revenue and ongoing privacy and antitrust issues that could undermine its business model. To capitalize on opportunities and address weaknesses, Google is expanding into new areas like cloud computing, AI devices, and its Android operating system.
Part B Your Marketing PlanPatrick FrostMKT 500 Dr.docx
Part B: Your Marketing Plan
Patrick Frost
MKT 500
Dr. Adina Scruggs
February 15, 2015
Strayer University
Running head: PART B: YOUR MARKETING PLAN
1
PART B: YOUR MARKETING PLAN
5
Google Market Plan
Google is irrefutably one of the most popular and successful companies globally. This is one of the fastest growing companies as from when it was founded in 1998, it has grown into a multibillion dollar company. Google’s mission over the years has been to “organize the world's information and make it universally accessible and useful” (Google, 2010). In order to do this the company has implemented a very effective branding strategy that has enabled it to emerge the better amongst the companies that offer related services. Google as a company has played a major role in the promotion of globalization. For any company to be successful, the marketing process has to be implemented flawlessly in order to ensure the company has an upper hand over the competitors. Google as a company has at the forefront in ensuring that their branding strategy guarantees the company is well placed and positioned in the market.
Google’s corporate identity is one of the most profound brands in the world today. Just like any other companies, Google has to work towards promoting its identity through spreading the company believes and services which creates a collective sum of what the organization stands for. Differentiation has been one of the major strategies that have propelled Google towards becoming better than the competitors. Google has been at the fore front in trying new things hence having a better platform in ensuring consumer satisfaction. Branding for any of Google’s products has been very important especially in positioning of the company (Levi, 2007). One of the major Google products over the years has been the mobile phones and mobile software. Google although having entered into a very competitive market several years ago has managed to become one of the major mobile phone makers.
Google as a brand in the mobile phone industry needs improvement as none of the products can compete effectively with the other products provided by the competitors in the market. The product this case is a state of the art smart phone as a new brand. The name is “Google Smart”. The Google smart series of phone will include a very flashy look and simplified software interphase so as to ensure it has got the upper hand when compared with the other products in the market today. The product slogan will be “the life partner” as with the different support programs for the day to day use the phone will offer support for most of the activities surrounding ones activities. The phone will be releases in phases according to different regions as different regions have different specifications. The different specifications require different product specification settings and hence the difference the launch for the regions globally.
The product design and the production of.
Presentation on Google
Larry Page and Sergey Brin founded Google in 1998 in California. Sundar Pichai became CEO of Google in 2015 and led the reorganization of Google under a new parent company called Alphabet, which is headed by Page and Brin. Google's services include search engines, Android, Gmail, YouTube, and more.
VisionMobile - Developer economics 2012
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CORPERATIVE NEGOTIATION.pptx
- 1. COPERATIVE NEGOTIATION FOR PRESENTATED BY: DIKSHA VASHISHT
- 7. Google & Android Acquisition In 2005, google acquire Android for an estimate $50million. At the time of the deal, android was an unknown mobile start- up company. The move made it possible for google to complete in a market owned by Microsoft with win how’s the mobile & apple’s phone. This deal is one of Google's biggest M & A deal because 54.5% of US smartphone subscribers use a google Android device as of may 2018.
- 9. Stages of a Merger PLANNING First is planning. One of the most complex parts of the merger process is finding a suitable buyer or seller. This involves a lot of analysis and can take some time, even years. To find the right match, consultants and advisors perform an evaluation of the target company by looking at strengths, weaknesses, opportunities, and threats of the merger. Experts also might look at the share exchange ratio, which evaluates share value, to determine if the merger will result in increased value for the company. RESOLUTION The second stage of a merger is resolution. A letter of intent indicates plans for a merger, but this also needs approval. The resolution involves the management approving of the merger and then putting this proposal to the shareholders, who must also consider approval of the merger. This occurs at an extraordinary shareholders' meeting IMPLEMENTATION The third and final stage of a merger is implementation. In this stage, the newly formed company will need to be registered. For many large companies, the process from negotiations to reaching this final stage might take as long as a year or more.
- 10. M&A Process
Editor's Notes
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