3. OMNI-CHANNEL FOCUS
Conversational Relevant Coordination Strategic Predictive
Incubating leads
instead of a“hard
sell”
Awareness of todays
interest and
sensitivities
Brand consistency
throughout all
marketing collateral
Personalized content
through all digital
channels
Consistency breeds
security and leads to
results
6. AVOIDING SPAMS
SpamTraps Lists Monitoring
CAN-
SPAM
Transparent
Investigating traps Responsible list
building
Proactive about
sender reputation
Up to date
knowledge of the
laws
Building a
trustworthy
reputation
8. ENAGING EMAILS ACTING AS ONEOF THESE** ORALL OF THESETHINGS
Educational Problem Solving Entertainment MakeYou More Money
9. CONTENT AND DESIGN
Friendly Sourcing
Subject
Lines
Design Mobile
We are not robots Original,timely
content
First impressions are
everything
Dynamic,bulletproof
and beautiful
Responsive and
scalable
11. PUTTING IT ALL TOGETHER
Testing Scheduling Segmenting Conversion Analytics
Trouble shooting
through different
clients and testing for
mobile
responsiveness
Managing the
calendar and
controlling times of
campaigns
Small, segmented
sends rather than
large untargeted
sends through types
of segmentations
Listening and
adapting to clients
while adapting to
behaviors that
triggers
Making sense of
opens and clicks and
providing strategy
