CordellAMartin- Resume
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Cordell Martin is a recent college graduate seeking a career in advertising. He has over 10 years of professional experience developing communication skills through roles in operations, event coordination, volunteer management, marketing, and residential life. His experience includes developing an Amazon account that generated over $500k in annual sales, doubling donations for an event, and managing over 500 volunteers for a political campaign. Cordell holds a BA in Communications and an MA in Advertising from Syracuse University where he conducted consumer research and developed strategic marketing plans for clients such as Mary Kay Cosmetics and Papa John's Pizza.
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Building a Digital Marketing Strategy from Scratch
CordellAMartin- Resume
- 1. 574-514-0227 cordell.martin@gmail.com linkedin.com/in/cordellamartin/ Cordell Al Martin A recent college graduate looking to begin a career in Advertising. My professional experience has allowed me to develop exceptional communication skills and the ability to interact with individuals on all levels. I am an analytical thinker and great multitasker with the ability to work accurately and efficiently to strict deadlines. Operations Assistant | Vision Training Products (2008-Present) Development of the company Amazon Account into a profitable entity, generating over 500K in annual sales as well as achieving a 98% positive sellers’ rating Work closely with the accountant to monitor account receivables and daily invoices Reviewed and provided recommendations for the layout and copy of the annual catalog Updated costing and pricing for over 1,000+ products Event Coordinator | Consuella’s Tax & Accounting Services (2012-2013) Coordinated and monitored event timelines and ensured deadlines were met Coordinated the third annual company event, creating marketing strategies to raise awareness and increase involvement. Doubled the number of monetary donations from previous year by negotiating with businesses and corporations Successfully recruited over 300 volunteers through various marketing tactics including social media, email and canvassing Volunteer & Community Outreach Coordinator | Pete Buttigieg for Mayor Campaign (2011) Played a vital role in successful electing candidate to office with over 70% of votes, managed over 500 volunteers, scheduling events for candidate, and speaking about the candidate’s platform to minority and religious communities Marketing Intern/Summer Staff Member | Dream Careers Inc. (2007-2008) Collaborated with the marketing team to promote and raise awareness of internship program to the Indiana University Campus Consistently placed in top 20 performing universities and successfully converted 70% of applicants to participants Residential Assistant | Residential Programs & Services (2006-2008) Counseled students, enforced university and residential life rules and regulations Planned, promoted and advertised over 30 programs for the residential community Worked in residential hall center desk responding to student and staff questions Team Leader | Office of First Year Programs (2005-2006) Facilitated discussions/presentations for groups of incoming students and their families. Introduced 1,500+ students to the opportunities available to them at IU and in Bloomington. Graduate Student (Advertising) | Syracuse University (2013-2014) 2013 | Strategic Plan | Client: Mary Kay Cosmetics Conducted surveys and personal interviews to identify the current marketing performance. Coordinated focus groups to explore female Millennial's attitudes and perceptions on cosmetics. Analyzed Simmons and MRI+ to identify Millennial's media behavior and cosmetic product usage. Presented the consumer insights to the creative team. 2013 | Media Plan | Client: Pepperidge Farm’s: Tim Tam Developed a 12-month media launch plan for the client. Proposed a target audience of women 18-30 based on primary and secondary research. Reviewed competitor advertising spend and market share. Analyzed Simmons, Mintel and MRI+ to identify target’s media behavior. Calculated and identified spot markets based on BDI and CDI results. 2014 | Digital Plan | Client: Papa John’s Pizza Pitched digital plan for Papa John's New York DMA. Exploited consumer insights by primary and secondary research. Developed digital engagement strategy. 2014 | Digital Mobile Strategy | Client: Scott’s Miracle–Gro Pitched digital mobile strategy to attract a younger demographic to the gardening category Conducted primary research, including personal interviews, store observations and surveys Developed a digital engagement strategy that included a mobile app, website and augmented reality Professional Experience Project Experience Skills Microsoft | Excel | PowerPoint | Word Social | Facebook | Twitter | Pinterest Adobe | InDesign File Storage | Google Drive Research | Mintel | ComScore | MRI+ Presentation | Prezi | Keynote e-Commerce | M.o.M. | CMS Technical Skills | Database Management | Customer Support Planning | Training | Project Management | Operations Quantitative Research Education M.A. (Advertising) | 2014 S.I. Newhouse School of Public Communications, Syracuse University B.A. (Communications & Culture) | 2008 College of Arts & Sciences, Indiana University