This quick presentation was created by me when speaking to a group of international students (studying Business Level 6 in New Zealand). My mission was to encourage them in learning new marketing trends and strategies, as well as inspiring them to think out of the box when writing their marketing plan (final assignment). I hope some find it to be helpful!

1. MARKETING
S t r a t e g i e s o f t o m o r r o w
A u g / 2 0 1 8

2. Out with the old
I n w i t h t h e n e w

3. Early Marketing was easy?
• Less competitors
• Difficulties in distribution and logistics
• Less rules and regulations
• Fewer decision makers
• Less communication channels
Logo here

4. Consumer
Behavior
has changed
M a r k e t i n g h a d t o e v o l v e

5. Marketing 4.0
D i g i t a l
RELEVANT
ATTRACTIVE
EMOTIONAL
CONVENIENT

6. You must know
• Traditional Marketing is Broken
• New Buzzword: Empathy
• Raw Life Streaming
• Speaking Emoji
• Pop Culture
• Category Collision
• Content Is King
• Everyone is an Influencer

7. Cirque du Soleil
R e c r e a t i n g e x p e r i e n c e o f c i r c u s ,
c r e a t i n g a n e w n i c h e i n a n o l d a n d
s a t u r a t e d e n v i r o n m e n t

8. Netflix
R e c r e a t i n g e x p e r i e n c e o f m o v i e s ,
c r e a t i n g a n e w n i c h e i n a t r a d i t i o n a l
a n d y e t s u c c e s s f u l e n v i r o n m e n t

9. Uber, Airbnb,
TripAdvisor, etc
A l l a b o u t s h a r i n g
T h e y a l l h a v e i n c o m m o n a n U n i q u e
V a l u e P r o p o s i t i o n

10. “New Media
Old Metrics
• Impressions
• Reach
• Frequency
• Ad recall
• CPM

11. “Evangelism
marketing
Inbound
Vs
Outbound
Companies are 3x as likely to see a higher ROI on
inbound marketing campaigns than on outbound.

12. Inbound
Marketing?
… w h o ?

13. 89%
of consumers use search
engines when making a
purchase decision

14. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less

15. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less
Companies that invest in lead
nurturing generate
50%
more sales-ready leads at a
33%
lower cost

16. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less
Companies that invest in lead
nurturing generate
50%
more sales-ready leads at a
33%
lower cost
88%
of consumers have read
reviews to determine the
quality of a local business

17. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less
Companies that invest in lead
nurturing generate
50%
more sales-ready leads at a
33%
lower cost
88%
of consumers have read
reviews to determine the
quality of a local business
Outbound leads cost
49%
more than inbound leads

18. How to recycle the old school
Marketing
• Print Newsletters > Email Newsletters
• Trade-Show Banners > Social Media Images
• Banner Ads > Blog Calls-to-Action
• Whitepapers > E-books
• Research Reports > Infographics
• Brochures > Website Pages
• Direct Mail > Email Marketing
• Radio Ad Copy > Tweets

19. “Whatever is your business, is a
service business now.
19

20. “Blue November campaign

21. “Love your costumers, respect
your competitors.
21

22. “Meet and Greet event

23. PERTINENT LITERATURE
- B l u e O c e a n ( W . C h a n K i m a n d R e n é e M a u b o r g n e , 2 0 1 5 )
- M a r k e t i n g 4 . 0 ( P h i l i p K o t l e r , 2 0 1 7 )
- W r i t i n g f o r t h e W e b ( C r a w f o r d K i l i a n , 2 0 1 5 )
- B u i l d i n g a S t o r y B r a n d ( D o n a l d M i l l e r , 2 0 1 7 )
- T h e N e w R u l e s o f M a r k e t i n g a n d P R ( D a v i d M e e r m a n S c o t t , 2 0 1 7 )
- D o n ’ t M a k e M e T h i n k R e v i s i t e d ( S t e v e K r u g , 2 0 1 4 )
- E v e r y b o d y W r i t e s ( A n n H a n d l e y , 2 0 1 4 )
- D i g i t a l M a r k e t i n g f o r D u m m i e s ( R y a n D e i s s a n d R u s s H e n n e s b e r r y , 2 0 1 7 )

24. THANK YOU
Debora Cardoso
jcdebora01@gmail.com
Linkedin.com/in/debora-cardoso-br