Your LI Skills as keywords using Social by Design | Research | Campaign Mgnt | Communications Planning.

"Develop Your LinkedIn
Skills 3 Ways: Research -
Skills Campaign -
Communications Plan"
Harper Career Stimulus
Friday, November 16, 2012
Harry Reczek
www.Connect2Harry.com
Download Discussion Handout:
www.Bit.ly/NOV16Handouts2

"Like" my presentation on Facebook
Copyright: H. Reczek 2012 www.facebook.com/BeaconSocialMediaMarketing 1

Let’s Start Today’s Discussion
• t means the slide is in your Handout
– A Blue Titled Slide means your Handout Built the
Presentation Slide we’re using
• A Slide Titled in white means it may be worthwhile
to take a note. (it’s not in your handout)
– Also, a reminder that we might be going to an
on-line demo. (BTW: those slides have BLACK Titles)
– My way of keeping your attention (everything is in this
slide deck presentation NOT the handouts)
• And, this slide presentation is available for download.

H. Reczek ©2012 All Rights Reserved 2
2

tBreakout Session #2
Social By Design Approach
• You’ll build your network while developing your skills
lists as well as endorsements.
– Think: “Skills as Keywords”.
– Be purposeful in your networking.
– Have a plan and execute on content and conversations.
• The breakout session will develop the documents you’ll
need and the approach to use with invitations,
notifications and messaging
• Along with handouts and the presentation we will be
on-line for an interactive demonstration of the LinkedIn
Skills feature to show some of the secrets in its
effective use for your own agenda. ~H

LET’S REVIEW LAST SESSION
• t You have these slides in your handout.
• But, not the WHITE Titled Ones.

Copyright: H. Reczek 2012 4

Why LinkedIn Skills As a “Tool”


http://www.linkedin.com/skills/


tBreakout Session 26OCT Summary
• (slides at http://bit.ly/26OCTSlides1)
• We introduced that ALL social platforms
center of gravity is “Social By Design”
• Link between Johari window & LI Skills
• Need for a “Communications Plan”
• Advice: “Take the lead, or you’ll be following
LI’s Agenda”
– Have your own agenda.

7

tDefinition of Social By Design

8

Social Platforms are built around
Social Business Design
• ALL the integrated networks want to make it easy for
developers, partners and members to
– leverage existing communities,
– add new conversations and
– have users expand their online identities (their Brand).
• You need to understand social by design, and learn to
use it given your on-line plan and job search strategy.
• All the platforms allow people to create an identity
online, build communities around themselves, and
share content/interact with the/their communities.
• When features like LinkedIn Skills are introduced, it’s
time to take notice, learn and act!


“Social By Design”

Identity
(BRAND)

Conversations Communities


So What? Hiring
Managers
• The new LinkedIn Skills
promises to focus in on
your skills and our
members’ profiles skills
Competitors Customers
needed to attract
hiring managers,
customers looking for
certain business with
1. Increased visibility
employees’ skills, plus 2. More transparency
it offers an opportunity 3. Employees | Businesses – Now,
have skills
to keep a watchful eye 4. Customers now, looking at
on your competitors. company's skilled employee list.

tThe Johari Window Goal

12

Your Johari Window Opens to
Uncover Blind Spots &
Acknowledge Your Strengths.

Social
Media

Social
LinkedIn
Psychology


The Goal


The Skills Campaign Plan Objectives

Endorse My
Surprise
Skills
Others List Endorsed

Request UNKNOWN
Endorsement


The (Your) Campaign Agenda

PERSONAL
SKILLS
Endorse LIST
Others
Surprise
Endorsed

Request
UNKNOWN
Endorsement

tWhy a Communications Plan

17

RECEIVED
"Invitation” SENT
ACCEPT To Message
1st ° Connect V2
SENT Request YOU “Endorse
Message ENDORSE Request”
V1 OTHERS
“Endorse
Request”

RECEIVED OTHERS
Endorsed ENDORSE
YOU
Notifica-
tion
SENT SENT
"Invitation” Message
SENT V3
To Message
Connect “Endorse
V4 Request”
“Endorse
Request”

Need for a Communications Plan 18

t Are these the Skills You Want?

• Some Surprises O.K. (endorsers RWA)
• New (In-Demand) Skills in-the-mix?
19

Today’s Discovery…

Social Media by Design

H. Reczek ©2012 Reczek 2012
Copyright: H. All Rights Reserved 20

Using “Skills” As Research Database

The Secret

21

tResearch: Skills as Keywords
• Auto fill insight
• It’s what THEY call it
• Your 1° Connections
• Your target company skills
• demo on LinkedIn
• Next Slide is What we are looking for
• And, the “WHY” we are doing this!

22

LI Like Google Search Auto-complete


The Perfect Storm


1. Keep
Track

2. Add In-Demand Skills To Your Profile
H. Reczek ©2012 All Rights Reserved

tSkills List Strategy demo
• Re-think your current skills, and with research, re-
cast them.
• These TOP skills will be endorsed by your
network of connections – without being asked.
• They are the recommended skills presented by LI
when a visitor is on your profile.
– And if a 1st ° connection they’ll be asked if they would
be willing to endorse you.
• LET THIS HAPPEN è PUT THE SKILLS YOU
WANT TO BE ENDORSED FOR 1st as visitor
choices. (demo)


tSkills List Strategy (cont’d)
• Seek your NEW skills as endorsements from
your network of old & new connections.
• These NEW skills, from the marketplace, are
to be pro-actively requested of your selected
network. (Even a reason for developing
additional 1st ° connections.)


Surprise 1st ° Endorsers - RWA
• Re-cast Skills • New Skills
– From your research – From your initiative
– Recommended by LI – Recommended by you
– Your TOP current skills – Your least endorsed skills
– Messaging directly to
move up
– New connections to add
to list (go back to
network)

Requests for 1st ° Endorse - RWA
28

tThe LI Inbox – Communications
Opportunities
• Notifications – Check 1st from LI Inbox
• Invitation s – Check 3rd from LI Inbox
• Messages – Check 2nd from LI Inbox
– Take Step by Step Instructions / Notes on Page 5
(below)
– To have a document that you use EVERY time you
logon to LinkedIn and into your Inbox.
• LAST mailbox you check is your Primary
LinkedIn mailbox.


The Documents You’ll Need
• Master Skills List (Word1.doc)
• Endorsement List by Skills by Top
Endorsements (Word2.doc)
• Avatar endorsements that change over time
could be documented over time to see who
and ease of re-connection/requesting (Excel)


At the
bottom of
your profile

Copy &
Paste to a
Copyright: H. Reczek 2012 Word .Doc 31

tSkills Campaign Documentation &
Set-up process (demo).
• Ctrl + C and Ctrl + V your “Skills & Expertise”
section into WORD
• Ctrl + C and Ctrl + V your “Skills & Expertise”
section into EXCEL
• Demo Here…….
– Take Step by Step Instructions / Notes on Page 5
(below)

32

tSkills Documents Provides
(WORD)
• Checklist for selection requests
• People Log
• Master Skills List

33

tSkills Documents Provides
(EXCEL)
• Ease of contact to endorsers
• Only matrix of changing endorsers

34

tYou’re Ready For A
Communications Plan
• What’s the landscape? (see slide)
• Who’s asking for what? (see slide)
• Where’s the opportunity? (see slide)

35

What’s The
1st ° Endorsed
Landscape? Connect Skills
Invitations Notifications

Messages
Have Network
Connections in various
stages of the “Skills
Campaign” Cycle

Where are we in the campaign cycle?
What do I say? | What do I ask for?
36

tThe communications Landscape
(social network chart)
• Confusing | Whose Purpose | Which One 1st?
RECEIVED
"Invitation” SENT
ACCEPT To Message
Connect V2
1st °
YOU “Endorse
SENT Request
ENDORSE Request”
Message
V1 OTHERS
“Endorse
Request”

OTHERS
RECEIVED ENDORSE
Endorsed YOU
Notifica-
tion

SENT SENT
"Invitation” Message
SENT V3

tWho’s Asking For
To
Connect Message “Endorse
V4 Request”
“Endorse

What?
Request”

37
Need for a Communications Plan

tWhere’s the Opportunity
(inbox org chart)
Your Skills
Endorsement
Campaign

Invitations Messages Notifications
Received Received Received

No
Sent with Replied with Sent as part of
Opportunity To
Message Message Invite Or, after
Message
Endorsing Or,
after receiving
an
Endorsement 38

tRecommended Step #1.
NOTIFICATIONS
• 1. Endorsements Received
• 2. Update WORD doc
• 3. Message from their Profile (CTA)
– Thx, How About………(endorse me on)
– What Skills 4U?

39

t Recommended Step #2.
MESSAGING
• 4. Your 1st ° Connections (selected)
– How about xxxx given our work experience?
– What skills for you I saw.....
• 5. Surprise Endorsements of your 1st °
Network
– Creates a notification for them.
– You need to document & follow-up

40

tRecommended Step #3 Accept
INVITES-TO-CONNECT
• Accept an Invite-to-connect with an offer of
an endorsement as well as a CTA (an
endorsement of your of your skills).

41

tMy Call-To-Action Today~
• Let’s become 1st ° Connections
– www.Connect2Harry.com
• As a 1st ° Connection go to my profile &
endorse me on 5 skills.
• Have a Communications Plan/Script
– Ask for an Endorsement from me on 4 skills.
• REPEAT with your other 1st ° connections
AFTER you have researched & selected old &
NEW Skills and posted on “Skills & Expertise”.
42

tThe Process, Exercise & Examples

Enter Follow-Up
1st ° Endorse
Select-Skill
Your Their
Endorse
Skills Connections Skills
Request

See your Handout for a proposed script to get you started
43

Connection Request | Skills
Endorsement | Endorsement
Request
• That’s the cycle
• Start with me and classmates today
• REPEAT with your network

See your Handout for a proposed skills to get you started
44

What we’ve focus on today?
• Use the LinkedIn Skills feature – start with
3 towards the 100% profile.
• Develop a Skills Campaign Plan as a social
marketing tool.
• Endorse your 1st ° Connections, then…
• Have a Communications Plan “ready-to-go”
BEFORE you ask your non-endorsing 1st °
connections for skills endorsements.
• Use LinkedIn as a Market Research Tool on
personal profiles and company pages!
45

The Result and Your Response

• “I appreciate your voice on my skills. ~H.”
• Keep the conversation going
• Monitor your LinkedIn skills list regularly
• Become “Search-able” & “Memory-able”
46

Grow By Strategy

Succeed Thru Collaboration

Be Counter-intuitive

This Slide Presentation is available for Download
at: http://www.Bit.ly/NOV16Slides1

www.facebook.com/BeaconSocialMediaMa
rketing

"Develop Your LinkedIn
Skills 3 Ways: Research -
Skills Campaign -
Communications Plan"
Harper Career Stimulus
Friday, November 16, 2012
Harry Reczek
www.Connect2Harry.com
Download Discussion Handout:
www.Bit.ly/NOV16Handouts2

Copyright: H. Reczek 2012 www.facebook.com/BeaconSocialMediaMarketing 48

Your LI Skills as keywords using Social by Design | Research | Campaign Mgnt | Communications Planning.

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