Cool Infographics: Publishing and Promotion

October 9, 2017
Cool Infographics:
Publishing and Promotion
Randy Krum
Designer | Author | Instructor
@rtkrum
State of Search
Conference 2017

Global Internet Traffic Growth
(Petabytes/Month)
Cisco Visual Networking Index, 2016
2017
Over 200,000 Petabytes/Month by 2020
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Image by Will Lion, 2008
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Search term =
“Infographic”
0
100
50
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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Infographics Tell
Stories
Combining
Text
Illustrations
Data Visualizations
Layout@rtkrum
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Most
Infographic
s Suck!
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Good Infographics are…
Understood
Quickly
Memorable Actionable
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Fictional Infographic
SEO Strategies
Used by the
Experts!
Search Keywords
1. SEO
2. Experts
3. Strategies
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“By failing to prepare,
you are preparing to fail.”
- Benjamin Franklin
Setup Your Infographic for
Success
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Infographics and
“Search Engine Optimization"
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Web spiders
can’t see your
infographic
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The Goal:
Quality, High Ranking
BackLinks
Mashable
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Facebook, Twitter &
Pinterest
DON’T COUNT
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Not Relevant
Popular Content
Unrelated to site
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ONE DOES NOT SIMPLY
POST AN INFOGRAPHIC ON THE BLOG@rtkrum
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1. Landing Page
2. Self-Promotion
3. Outreach
4. Tracking
Infographic Release
Strategy
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Nail the Landing
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1. Infographic Landing Page
2. Title Tag
3. H1 Page Title
4. Text description with links
5. Image File Name
6. Image ALT attribute
7. Sharing buttons with custom text
8. Embed code
9. Shareable thumbnail
10.Mobile Friendly
11.EXIF Data
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1. Where to Post the Infographic?
You Want…
To direct as many views and links to one URL
To have control and analytics of the target URL
To be able to edit and modify@rtkrum
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Avoid just an image
SEO Strategies
Used by the
Experts!
http://coolinfographics.com/
SEO-Strategies-Experts-Infographic.jpg
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A dedicated webpage
SEO Strategies
Used by the
Experts!
SEO-Strategies-Experts-Infographic.html
1. Analytics
2. Layout
3. Text
4. Meta Data
Put the Landing Page URL in the infographic image!
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The Landing Page URL
Matters!
http://coolinfographics.com/SEOStrategiesExpertsInfographic.html
1. Includes Keywords
2. Search Spiders parse the page URL for keywords
3. Don’t run words together
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Landing Page URL
http://coolinfographics.com/SEO_Strategies_Experts_Infographic.html
Underscore character “_” is a WORD JOINER
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Landing Page URL
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
Dash/Hyphen character “-” is a WORD SEPARATOR
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Landing Page URL
1. Uses Keywords
2. Search Spiders parse the page URL for keywords
3. Use separator: Don’t run words together
4. Sequence Matters
5. Add the word “infographic”
TIP: Create a shortened link for long URLs: http://bit.ly/1Ua4TBB
http://bit.ly/SEOinfographic@rtkrum
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Landing Page URL
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Landing Page Layout
< >
Sharing Buttons
Text Description
Infographic Image
Embed Code
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2. Title Tag
<head>
<title>Expert SEO Strategies Infographic</title>
</head>
Use natural language
Avoid “Keyword Stuffing”
Word order matters (most important first)
<body>
</body>
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Why are Title Tags Important?
Search Results
Visible to the User Social Default
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Keep Title Tags
Under 55
Characters
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Title Tag Tool
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Expert SEO Strategies Infographic
Title Tag
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3. Page Title
<head>
</head>
<body>
<h1> SEO Strategies Used By The Experts</h1>
</body>
Displays at the top of the page for the reader
H1 header style identifies this as the most important text on the page
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Page Title
SEO Strategies Used By The Experts
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4. Text Description
Use natural language, Avoid “Keyword Stuffing”
Displays on the page for the reader
May include text links
Keep short, only 1-2 paragraphs
We surveyed 200 of the top SEO industry experts to identify
the top strategies used today. The infographic below
breaks down the most common strategies and tactics used
by the experts. Learn more about our SEO services!
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Description
Text
We surveyed 200 of the top SEO industry experts to identify the top
strategies used today. The infographic below breaks down the most
common strategies and tactics used by the experts. Learn more about our
SEO services!
@rtkrum
#StateOfSearch

5. Meta Description
Use natural language, Avoid “Keyword Stuffing”
Displays as text snippet in search results
Keep short, less than 160 characters
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5. Meta Description
<head>
<meta name="description" content="This infographic
breaks down the most common strategies and tactics
used by the top SEO industry experts”
</head>
<body>
</body>@rtkrum
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6. Social Sharing
ButtonsCan use individual Social Buttons
Or a multi-button service
Place at top of page for easy sharing
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Customize
the
default text
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Social
Sharing
Buttons
SEO services!
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7. Infographic
Image
Filename
SEO Strategies
Used by the
Experts!
Infographic.jpg
Infographic Final Final Final.jpg
NO
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SEO-Strategies-Experts-Infographic SEO Strategies Experts Infographic
SEO_Strategies_Experts_Infographic SEOStrategiesExpertsInfographic
_ Underscore is a word joiner
- Hyphen/Dash is a word separator
=
=
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A Good Image
Filename
SEO Strategies
Used by the
Experts!
SEO-Strategies-Experts-Infographic.jpg
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8. Image ALT Text Attribute
<body>
<img src=“SEO-Strategies-Experts-Infographic.jpg” alt=“Top
SEO Strategies Used By Expert marketing consultants to
improve the PageRank of web pages”>
</body>
Text displayed when images are turned off in the browser
Also used for accessibility software
Should be natural language
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Image
File
SEO services!
SEO Strategies
Used by the
Experts!
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9. Embed Code
Others can use the code to display your infographic on their website
Avoids downloading the image and uploading to their server
Gives you control over the HTML used by others
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Embed Code
Fully functional HTML code
Don’t overdo it - you will scare off sharing
You control the image, the link, the Alt-Text and the Display text@rtkrum
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Embed Code
<body>
<p>Please share this infographic on your site by copying and pasting the code
below</p>
<textarea style=“width:540px;height:100px”>
<a href= “http://coolinfographics.com/SEO-Strategies-Experts-
Infographic.html”>
<img src=“ SEO-Strategies-Experts-Infographic-small-500px.jpg” alt=“Top SEO
strategies used by expert marketing consultant to improve the PageRank of
websites”>
</a>
<p> SEO Strategies Used By The Experts - An infographic by the team at <a
href="http://coolinfographics.com" >Cool Infographics</a>
</textarea>
</body>@rtkrum
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Embed
Code
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10. Mobile Friendly
In April 2015, Google started using Mobile Friendliness as a ranking factor
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Don’t use IMG
attributes to reduce
image size
SEO Strategies
Used by the
Experts!
2,000px wide
<body>
<img src=“SEO-Strategies-Experts-
Infographic.jpg” width = “800” height = “1500”>
</body>
NO
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Compress
images to
reduce file size
and faster page
load times
SEO Strategies
Used by the
Experts!
SEO
Strategies
Used by the
Experts!
800px wide for
original
infographic
500px wide for
embed code and
blog posts
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Use Google’s Mobile
Friendly Test
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11. Edit the EXIF
Data
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EXIF Editor (Mac)
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2. Self Promotion
Infographic
Landing Page
Company Website
Company Blog
Company
Social Media
Email
Newsletter
Company
Website
Home Page
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9. Shareable Thumbnails
For Social Media Sharing
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Image
Sharing
Issues
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Explicit vs. Implicit images
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Explicit images only
2:1 Aspect Ratio
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Post on Company’s Social Media
1. Post across all company channels
2. Post multiple times
3. All posts link to the Infographic Landing Page
4. Post different days of the week
5. Post different times of the day
6. Include thumbnail images@rtkrum
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Promoted Posts
Facebook’s 20% Rule
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New Facebook Image Tester
facebook.com/ads/tools/text_overlay
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3. Outreach
Key
Influencers
News
Media
Personal
Networks
Infographic
Sites
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Key Influencers
Search for authors that have posted on similar topics
1. Active?
2. PageRank?
3. Traffic?
4. Followers?
5. Infographics?
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Your Message to
Influencers
• Personal Note
• Why relevant to their audience
• Link to infographic Landing Page
• Text description of infographic
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Outreach Errors
• Don’t send a form letter
• Don’t get the influencer name or website
wrong
• Don’t include the JPG image
• Don’t offer exclusivity
• Don’t ask for a reply to get the link
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Infographics Sites
1. Self Publishing Sites
2. Free Submission Sites
3. Paid Submission Sites
List on: coolinfographics.com/links
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PR News Sites
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4. Tracking
Social
Shares
Backlinks Posts
Without Links
Web Stats
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Google Analytics
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Link Shortener Analytics
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Check the Social Counters on
top backlink sites
Your
Counters
Other Counters
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Site
Explorer
majestic.com
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Open Site
Explorer
moz.com/researchtools/ose
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Reverse Image Search
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coolinfographics.com/book
Download a Free Chapter!
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DFW Data Visualization & Infographics
#DFWDataVizMeetup.com/DFWDataViz
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Contact
infonewt.com
@rtkrum
coolinfographics.com
randy@infonewt.com
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Cool Infographics: Publishing and Promotion

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Editor's Notes