TX DSHS infographics webinar April 2014

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Custom webinar presentation for National Library Week in April 2014 for the Texas Department of State Health Services. http://www.texashealthlibrary.com/

Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers.

Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Internal Confidential Infographics
- Data Visualization Design Tips
- Software applications and website design tools
- Weather Visualizations for the public audience

Published in: Marketing, Technology, Business

TX DSHS infographics webinar April 2014

  1. 1. April 15, 2014 #coolinfo Cool Infographics
  2. 2. Randy Krum President, InfoNewt @rtkrum
  3. 3. Coolinfographics.com/ TXDSHS
  4. 4. Intro to Infographics
  5. 5. 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007 Up from 40 in 1986
  6. 6. TB Petabyte 1PB = 1,024 TB
  7. 7. 20 PB/Day 50 PB
  8. 8. Facebook Data Warehouse 250 PB
  9. 9. 1990 1999 2008 2017 25,000 50,000 75,000 100,000 125,000 Global Internet Traffic Growth (Petabytes/Month) Over 100,000 Petabytes/Month in 2016 CiscoVisual Networking Index, 2013 2014
  10. 10. Image by Will Lion, 2008
  11. 11. bingiton.com
  12. 12. 80% of the brain is dedicated to visual processing University of Rochester, 2004
  13. 13. The human brain is a pattern recognition machine
  14. 14. NASA needs humans... planetfour.org ...to analyze Mars
  15. 15. Picture Superiority Effect European Journal of Cognitive Psychology 18(6), 2006 10% 65% Text or Audio Only Text + Picture Memory retention after 3 days
  16. 16. Advertising Understands
  17. 17. 14
  18. 18. What is an infographic?
  19. 19. DataVisualizations
  20. 20. Info Art cristian-vasile.fineartamerica.com
  21. 21. Infographics Tell Stories
  22. 22. 3-Part Story Format Introduction/Foundation Call-To-Action/Conclusion Ah-Ha! The Main Event
  23. 23. Introduction Conclusion Ah-Ha! The Main Event www.rothira.com/tower-of-beer
  24. 24. Visualizing data compares multiple values and puts the information into CONTEXT
  25. 25. There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Big fonts are NOT data visualizations!
  26. 26. 2012 2,405,518,376 Global Internet Users You can’t visualize a number by itself
  27. 27. There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Approximately 7,157,504,906 total people on Earth US Census Bureau (USCB) April 2014
  28. 28. There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Approximately 317,808,917 total people in the U.S. US Census Bureau (USCB) April 2014
  29. 29. The 5-Second Rule Quick <5sec Long >5min
  30. 30. Key Message What is the ONE thing you want your audience to remember? “Google makes money from advertising!”
  31. 31. Data Dense bit.ly/Z2dQxx
  32. 32. Tall Format
  33. 33. Static Clickable/Pop-Up Video Interactive Zooming Animated Infographic Levels of Complexity
  34. 34. Static Infographic bit.ly/1kryeac
  35. 35. Zooming Interface HistoryShots.com
  36. 36. Zooming Interface HistoryShots.com
  37. 37. Pop-Up Information
  38. 38. Clickable
  39. 39. Animated
  40. 40. Videos youtu.be/VcSX4ytEfcE youtu.be/3qRtDnsnSwk projects.flowingdata.com/target/ youtu.be/kY3AgpmQ6ZU
  41. 41. Interactive Click for more information inmaps.linkedinlabs.com
  42. 42. Interactive Click for more information tweettopicexplorer.neoformix.com/
  43. 43. Animated & Interactive gapminder.org
  44. 44. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Search term = “Infographic”
  45. 45. Intro to Infographics Marketing Infographics
  46. 46. Popular, Interesting, Related Topics
  47. 47. Share Data About Yourself
  48. 48. Infographic PR
  49. 49. Share Internal Data
  50. 50. Online Lifespan How long will your infographic content remain relevant?
  51. 51. Royal Wedding = One Week
  52. 52. BP Oil Spill = One Month
  53. 53. Timeplots.com= OneYear
  54. 54. = One Month...EveryYear frightcatalog.com/halloween-history
  55. 55. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  56. 56. SEO Infographics and
  57. 57. Web spiders can’t see your infographic Text Meta-Data Alt Text
  58. 58. The Goal: Quality, High Ranking Links Mashable
  59. 59. Facebook,Twitter & Pinterest DON’T COUNT
  60. 60. Relevance Popular Content Unrelated to site
  61. 61. 1. Landing Page 2. Self-Promotion 3. Outreach 4. Tracking Infographic Release Strategy
  62. 62. 1. Landing Page < > Sharing Buttons Descriptive Text Infographic Embed Code
  63. 63. 2. Self Promotion Half-Life of a link post is ~3 hours
  64. 64. 3. Outreach Key Influencers News Media Personal Networks Infographic Sites
  65. 65. 4.Tracking Social Shares Backlinks Posts Without Links Web Stats
  66. 66. Intro to Infographics Marketing Infographics Internal Infographics
  67. 67. Financial Data
  68. 68. Sales Data
  69. 69. Social Media Strategy
  70. 70. Complex Connections
  71. 71. Quantitative Data
  72. 72. Qualitative Data
  73. 73. Annual Reports
  74. 74. Corporate Sustainability Report
  75. 75. Paste Into Presentations $558 Billion Paid Content Moving Online $20B Music $53B Magazine $58B Home Video $68B Newspapers $135B Books $224B TV Subscriptions
  76. 76. Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips
  77. 77. #1 Be Accurate 1X 9X 1X 3X Area = 0.79in2 Diameter = 1in Area = 0.785in2 Diameter = 1in Area = 7.07in2 Diameter = 3in Area = 2.355in2 Diameter = 1.73in WRONG CORRECT
  78. 78. #2 Be Focused
  79. 79. #3 Be Transparent
  80. 80. #4 BeVisual
  81. 81. #5 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
  82. 82. #6 Be Attractive theconversationprism.com
  83. 83. #7 BeVaried
  84. 84. #8 Clear Footnotes Include original URL http://company.com/infographic © creative commons copyright OR
  85. 85. Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips Infographic Tools
  86. 86. Don’t Use the Templates! 0" 5" 10" 15" 20" 25" 30" 35" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Title& Series"1" Series"2"
  87. 87. Clean up your charts 32# 32# 28# 12# 15# 12# 12# 12# 21# 28# Jan# Feb# Mar# Apr# May# 2002 Store Openings
  88. 88. Design With Objects
  89. 89. Excel Conditional Formatting
  90. 90. Excel Conditional Formatting
  91. 91. Vector Graphics OmniGraffleAdobe Illustrator Visio PowerPoint Inkscape
  92. 92. Image Editing Adobe Photoshop Pixelmator AcornGIMP
  93. 93. The Noun Project thenounproject.com
  94. 94. Wordle.net
  95. 95. chartle.net
  96. 96. gliffy.com
  97. 97. Coolinfographics.com/Tools
  98. 98. Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips Infographic Tools More Information
  99. 99. bit.ly/coolinfogroup
  100. 100. coolinfographics.com/book
  101. 101. Contact infonewt.com randy@infonewt.com coolinfographics.com @rtkrum
  102. 102. ?

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