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April 15, 2014
#coolinfo
Cool
Infographics
Randy Krum
President, InfoNewt
@rtkrum
Coolinfographics.com/
TXDSHS
Intro to Infographics
174 Newspapers/Day
Dr. Martin Hilbert, USC, 2007
Up from 40 in 1986
TB
Petabyte
1PB = 1,024 TB
20 PB/Day
50 PB
Facebook
Data Warehouse
250 PB
1990 1999 2008 2017
25,000
50,000
75,000
100,000
125,000
Global Internet Traffic Growth
(Petabytes/Month)
Over 100,000
Petabytes/Month
in 2016
CiscoVisual Networking Index, 2013
2014
Image by Will Lion, 2008
bingiton.com
80% of the brain is dedicated to
visual processing
University of Rochester, 2004
The human brain is a
pattern recognition machine
NASA needs humans...
planetfour.org
...to analyze Mars
Picture Superiority Effect
European Journal of Cognitive Psychology 18(6), 2006
10% 65%
Text or Audio Only Text + Picture
Memory retention after 3 days
Advertising Understands
14
What is an infographic?
DataVisualizations
Info Art
cristian-vasile.fineartamerica.com
Infographics
Tell
Stories
3-Part Story Format
Introduction/Foundation
Call-To-Action/Conclusion
Ah-Ha!
The Main Event
Introduction
Conclusion
Ah-Ha!
The Main Event
www.rothira.com/tower-of-beer
Visualizing data compares
multiple values and puts
the information into
CONTEXT
There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Big fonts are NOT data visualizations!
2012
2,405,518,376
Global Internet Users
You can’t visualize a
number by itself
There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Approximately
7,157,504,906
total people on Earth
US Census Bureau (USCB)
April 2014
There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Approximately
317,808,917
total people in the U.S.
US Census Bureau (USCB)
April 2014
TX DSHS infographics webinar April 2014
The
5-Second
Rule
Quick <5sec
Long >5min
Key
Message
What is the ONE
thing you want your
audience to
remember?
“Google makes money
from advertising!”
Data Dense bit.ly/Z2dQxx
Tall
Format
Static
Clickable/Pop-Up
Video
Interactive
Zooming
Animated
Infographic
Levels of
Complexity
Static
Infographic
bit.ly/1kryeac
Zooming Interface
HistoryShots.com
Zooming Interface
HistoryShots.com
Pop-Up Information
Clickable
Animated
Videos
youtu.be/VcSX4ytEfcE youtu.be/3qRtDnsnSwk
projects.flowingdata.com/target/ youtu.be/kY3AgpmQ6ZU
Interactive
Click for more
information
inmaps.linkedinlabs.com
Interactive
Click for more
information
tweettopicexplorer.neoformix.com/
Animated & Interactive
gapminder.org
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Search term =
“Infographic”
Intro to Infographics
Marketing Infographics
TX DSHS infographics webinar April 2014
Popular,
Interesting,
Related
Topics
Share
Data
About
Yourself
Infographic
PR
Share
Internal
Data
Online Lifespan
How long will your
infographic content
remain relevant?
Royal Wedding
= One Week
BP Oil Spill
= One Month
Timeplots.com= OneYear
= One Month...EveryYear
frightcatalog.com/halloween-history
= Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
SEO
Infographics and
Web spiders
can’t see your
infographic
Text
Meta-Data
Alt Text
The Goal:
Quality, High Ranking Links
Mashable
Facebook,Twitter & Pinterest
DON’T COUNT
Relevance
Popular Content
Unrelated to site
1. Landing Page
2. Self-Promotion
3. Outreach
4. Tracking
Infographic Release Strategy
1. Landing Page
< >
Sharing Buttons
Descriptive Text
Infographic
Embed Code
2. Self Promotion
Half-Life of a link
post is ~3 hours
3. Outreach
Key
Influencers
News
Media
Personal
Networks
Infographic
Sites
4.Tracking
Social
Shares
Backlinks Posts
Without Links
Web Stats
Intro to Infographics
Marketing Infographics
Internal Infographics
Financial
Data
Sales
Data
Social Media Strategy
Complex Connections
Quantitative Data
Qualitative
Data
Annual
Reports
Corporate
Sustainability
Report
Paste Into
Presentations
$558
Billion
Paid
Content
Moving
Online
$20B Music
$53B
Magazine
$58B
Home Video
$68B
Newspapers
$135B
Books
$224B
TV Subscriptions
Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
#1 Be Accurate
1X
9X
1X
3X
Area = 0.79in2
Diameter = 1in
Area = 0.785in2
Diameter = 1in
Area = 7.07in2
Diameter = 3in
Area = 2.355in2
Diameter = 1.73in
WRONG
CORRECT
TX DSHS infographics webinar April 2014
TX DSHS infographics webinar April 2014
TX DSHS infographics webinar April 2014
#2
Be
Focused
#3 Be Transparent
TX DSHS infographics webinar April 2014
#4 BeVisual
#5 Be Different
www.visual-literacy.org/periodic_table/periodic_table.html
TX DSHS infographics webinar April 2014
#6 Be Attractive
theconversationprism.com
TX DSHS infographics webinar April 2014
#7 BeVaried
#8 Clear Footnotes
Include original URL
http://company.com/infographic
© creative
commons
copyright OR
Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
Infographic Tools
TX DSHS infographics webinar April 2014
Don’t Use the Templates!
0"
5"
10"
15"
20"
25"
30"
35"
1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02"
Title&
Series"1"
Series"2"
Clean up your charts
32# 32#
28#
12#
15#
12# 12# 12#
21#
28#
Jan# Feb# Mar# Apr# May#
2002 Store Openings
Design With Objects
Excel Conditional Formatting
Excel Conditional Formatting
Vector Graphics
OmniGraffleAdobe Illustrator
Visio PowerPoint Inkscape
Image Editing
Adobe Photoshop Pixelmator
AcornGIMP
The Noun Project
thenounproject.com
Wordle.net
chartle.net
gliffy.com
TX DSHS infographics webinar April 2014
TX DSHS infographics webinar April 2014
TX DSHS infographics webinar April 2014
Coolinfographics.com/Tools
Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
Infographic Tools
More Information
bit.ly/coolinfogroup
coolinfographics.com/book
Contact
infonewt.com
randy@infonewt.com
coolinfographics.com
@rtkrum
?
TX DSHS infographics webinar April 2014

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TX DSHS infographics webinar April 2014