Employee feedback campaigns tap into the intuition and imagination of your people to accelerate business performance. This process improves communication & collaboration at all levels within an organization, increasing your capacity for change.

1. Converting
Employee Feedback
to Business Impact
Employee Feedback Campaigns
www.mpathy.info

2. "The fastest way to
change a feedback
culture is for
leaders to become
better receivers of
feedback."
­Sheila Heen & Doug Stone: Thanks for the Feedback

3. Feedback campaigns convert
employees' perspectives into
shareable content that
mobilizes the organization
towards specific business
goals.

4. Four Phases of Feedback Campaigns:
Launch: Use proven questions and turnkey
process to start immediately
Listen: Gather feedback & identify key impact
themes
Lead: Focus communication & activate
collaboration around business impact themes
Learn: Clarify context and amplify employee
stories to drive more business impact

6. Proven Questions
Challenge:
Opportunity:
Traditional employee surveys focus
questions on topics related to employee
satisfaction and engagement rather than
business impact.
Use questions proven to generate
actionable insights into the relationship
between employees, their colleagues,
and their work.

7. Mobile Experience
Challenge:
Opportunity:
Employees won't take the time to complete
long surveys that seemingly have no
relevance to their work.
Employees will provide thoughtful feedback
from their phone if it's quick (5­7 minutes),
easy to use, and relevant to their work.

8. Feedback Analysis
Challenge:
Opportunity:
Analysis of employee feedback is a
resource­intensive and time­consuming
process that is prone to internal bias.
Leverage mpathy's cross­functional team
& efficient process to objectively analyze
results and quickly identify patterns in the
feedback that can accelerate learning and
impact.

9. Impact Themes
Challenge:
Opportunity:
The analysts that calculate survey results rarely have the time
or the courage to present a point­of­view to their own executive
team proposing specific actions.
Convert raw numbers to impact
themes, supported by employee
stories, that align communication
and actions for impact.

10. Visualization Design
Challenge:
Opportunity:
Analysts deliver employee
results in a thick binder or
large PowerPoint deck.
After the readout meeting,
these reports sit on the shelf.
Infographics communicate key insights and
generate additional conversation
immediately.

11. Executive Communications
Challenge:
Opportunity:
Feedback momentum gets lost as
busy executives delegate
responsibility for drafting
internal communications and next
actions.
Executives leave the readout
meeting with draft communications
that affirm the feedback and invite
employees to help develop solutions.

12. Collaboration Catalysts
Challenge:
Opportunity:
Anonymous feedback often
contradicts the feedback that is
shared openly by employees.
Design shareable content to initiate
healthy discussion of impact themes
on enterprise collaboration platforms
(Intranet, Jive, Yammer, Chatter, etc.).

13. Coaching Guides
Challenge:
Opportunity:
Feedback gets filtered and
distorted as it travels up and
down the corporate hierarchy.
Tailored coaching guides equip
managers for additional
communication and collaboration
around impact themes within their
team.

14. Feedback Campaigns
1. Speed (Launch Tomorrow)
2. Turnkey (Our Resources, Not Yours)
3. Impact Guarantee (ROI in 1st 30 Days
or it's free)
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