This document outlines a social media campaign for Converse shoes in Indonesia. It proposes creating a mobile app that allows users to customize and color virtual Converse shoes. Users can then share their designs on social media. Those who create the most popular designs, as judged by Converse, will win free or discounted shoes. The goal is to make everyday social media users influencers who will spread brand awareness through an engaging contest. The target market is 18-35 year olds who are music and fashion enthusiasts and active on social media. Promoting the program will involve creating how-to videos, inviting bloggers to write about it, press releases to media partners, and banners on supporting platforms from September to December 2012.