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CONVERSE - ALL COLOR
SOCIAL MEDIA CAMPAIGN 2012
High number of   internet users in Indonesia…
      They are mostly interact at   social media..
Influencers are not leader anymore..
      They listen and trust to what their   friends said..
thus ….
everyone is the influencer!!
So many people love converse!!
Let’s make them the influencer !!
How..how??!
We will create an   application…
That   fun and easy to use…
and easy to   share..
They can chose which color they like….




They can chose which print they like….




                 From every angle!!
to all social media
And the best part is…
Free100 converse shoes and
another 100 discount
Vouchers for those who colored
the best converse!!!!
mechanism
Share to other social media and
                        promote the program by inviting
                                 your friends!!

                                                           Keep repeating the
 Join program at
www.mindtalk.com     Install Apps and                     process and hope for
                   create your colorful                        the best!!
                         Converse
Why Mindtalk!?
SOCIAL PLATFORM
TO SHARE AND CONNECT
WITH YOUR INTERESTS
Communicate
with them who
connect and
share the same
interest as your!!
INTERESTS
VARIETY CHANNELS
channel #Converse_ID
where’s Converse lovers
  share their interest
To create an unforgettable   social media
campaign involving the right target market

To maintain maximum brand       awareness
To create brand engagement that lead to
positive words of mouth

To build brand   loyalty through challenging
event!
male 50% female 50%
            ABC 55% - AB 45%
                       18 - 35
                 Converse enthusiasts
                 Music enthusiast
                 trend leaders
                 young urban
                 socialites & celebrities
                 Social media addict
                  thrill seekers
      opinion formers & active
informed, upmarket & engaged
Program Promotions
Creating a “how to” video and share to others
social media!! – 2 videos

Inviting bloggers to write about the campaign – 2
bloggers

Press release to all media partners – minimum 10
medias

E banners to support the campaign – 2 E banners
Time Line

                                            Winner will be selected by Converse team!!

Consisting of apps building, design , approval and trial!!


       APPS                                                               WINNER
    PRODUCTION                                                         ANNOUNCEMENT


                            OCTOBER                                      DECEMBER
     SEPTEMBER                                      NOVEMBER

                                        PROGRAM
                                          LIVE




         Starting from Mindtalk and amplified to other social media as plan
Indra Gunawan
          @mendawai143
Slide designed by Rully
                 @rully

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Converse all color

  • 1. CONVERSE - ALL COLOR SOCIAL MEDIA CAMPAIGN 2012
  • 2. High number of internet users in Indonesia… They are mostly interact at social media.. Influencers are not leader anymore.. They listen and trust to what their friends said..
  • 3. thus …. everyone is the influencer!!
  • 4. So many people love converse!!
  • 5.
  • 6. Let’s make them the influencer !!
  • 8. We will create an application… That fun and easy to use… and easy to share..
  • 9. They can chose which color they like…. They can chose which print they like…. From every angle!!
  • 10. to all social media
  • 11. And the best part is… Free100 converse shoes and another 100 discount Vouchers for those who colored the best converse!!!!
  • 13. Share to other social media and promote the program by inviting your friends!! Keep repeating the Join program at www.mindtalk.com Install Apps and process and hope for create your colorful the best!! Converse
  • 15. SOCIAL PLATFORM TO SHARE AND CONNECT WITH YOUR INTERESTS
  • 16. Communicate with them who connect and share the same interest as your!!
  • 18. channel #Converse_ID where’s Converse lovers share their interest
  • 19.
  • 20.
  • 21.
  • 22. To create an unforgettable social media campaign involving the right target market To maintain maximum brand awareness To create brand engagement that lead to positive words of mouth To build brand loyalty through challenging event!
  • 23.
  • 24. male 50% female 50% ABC 55% - AB 45% 18 - 35 Converse enthusiasts Music enthusiast trend leaders young urban socialites & celebrities Social media addict thrill seekers opinion formers & active informed, upmarket & engaged
  • 26. Creating a “how to” video and share to others social media!! – 2 videos Inviting bloggers to write about the campaign – 2 bloggers Press release to all media partners – minimum 10 medias E banners to support the campaign – 2 E banners
  • 27. Time Line Winner will be selected by Converse team!! Consisting of apps building, design , approval and trial!! APPS WINNER PRODUCTION ANNOUNCEMENT OCTOBER DECEMBER SEPTEMBER NOVEMBER PROGRAM LIVE Starting from Mindtalk and amplified to other social media as plan
  • 28. Indra Gunawan @mendawai143 Slide designed by Rully @rully