This document discusses strategies for publicity on TV and social networks. It notes that over 60% of people now watch TV while also using social media like Twitter and Facebook. This provides an opportunity for advertisers to capture consumers' attention across two screens. Social networks allow TV presenters and actors to connect directly with fans, increasing audiences. Networks like Facebook, Twitter, and hashtags on Twitter also let people discuss TV shows in real-time and share opinions. Advertisers are directing consumers from commercials to their social media profiles for exclusive content. Publicity aims to inform and persuade consumers using rational, emotional, and subliminal mechanisms to influence psychological and personal factors that impact consumer behavior like learning, motivation, attitudes, and personality

1. PUBLICITY ON TV
AND SOCIAL NETWORKS

2. PUBLICITY
 Strategies have change during the time
 Publicity and psychology have to work together to achieve publicity’s
objective:
 Get the maximum number of consumers
 Increase the brand prestige

3. PUBLICITY: PROS AND CONS
 PHASES  VALUES
 ATTENTION  HAPPINESS
 INTEREST  COMPETITIVITY
 WISH  EXIT
 ACTION  YOUTH
 BEAUTY
 EROTISM
 MODERNIZATION
 CONSUMISM

4. TV AND SOCIAL NETWORKS
62% of people watch TV while using
Twitter, Facebook and similar.
This is the dream of every advertiser: two
screens to capture the attention of
consumers.

5. PROMOTION
Actors or TV presenters who have social
network accounts can be close to their
fans or followers.
That is a good strategy to increase the audience.

6. HOW SOCIAL NETWORKS AFFECT TV?
Nowadays socials networks that afecct tv are:
FACEBOOK
TWITTER
COMMERCIALS

7. PUBLICITY AND SOCIAL NETWORKS
FACEBOOK
A lot of people use their smartphones, tablets, remots… and watch tv at the same time, so they can
share their opinions with other people.
TWITTER
People have twitter addiction, and they use a #hashtag function to communicate with the other people
at the same time. So you can see what other people think about differents TV programmes.
COMMERCIALS
Advertisers and marketers send you to their social media profiles to see more exclusive deals and videos
about their products and services.

8. MECHANISMS OF PUBLICITY
Publicity
Inform and persuade
Rational Emotional Subliminal

9. CONSUMER BEHAVIOUR
Behaviour
Psychological Personal
Learning
Motivation
Attitude
Personality