The document discusses the key design elements of magazine covers, including the masthead, slogans, and house style of the magazines Q and Rock Sound. The masthead of Q is consistently placed in the corner, while Rock Sound's masthead varies in color. Q has a consistent slogan of "UK's Biggest Music Magazine," while Rock Sound does not. Q has a consistent house style using red, white, black and grey with a dark background. Rock Sound's house style has varied more over time but maintains consistency in layout and placement of information.

2. RESEARCHING MAGAZINES

3. MASTHEAD
The title or logo normally across the top of the magazine
T h e m a s t h e a d o f Q d o e s n o t t a ke u p t h e
w h o l e o f t h e to p o f t h e m a g a z i n e ; i t i s
o n l y p l a c e d i n t h e c o r n e r. T h i s i s h o w Q
a r e k n o w n to h av e t h e i r m a s t h e a d a n d i t
i s t h e s a m e o n ev e r y i s s u e . H o w ev e r, o n
t h i s p a r t i c ula r i s s u e , t h e l o g o i s s l i g h t ly
d i f fe r e n t a s i t h a s t h e e f f e c t t h a t i s i s
being smashed out of the magazine.
T h i s i s d o n e s p e c i a l ly to g o a l o n g w i t h
the main image on the magazine.
T h e m a s t h e a d o f RO C K S O U N D i s i n
c o n t r a s t to Q a s i t g o e s a c r o s s t h e
w h o l e w i d t h o f t h e to p o f t h e
m a g a z i n e . T h e RO C K S O U N D
l o g o / m a s t h e a d i s a l w ay s t h e s a m e
b u t c h a n g e s c o l o ur d e p e n d i n g o n t h e
c o l o ur s w i t h i n t h e m a i n i m a g e . O n
t h i s p a r t i c ula r i s s u e , h e r h e a d i s n o t
b e h i n d t h e m a s t h e a d w h i c h m ay s h o w
t h a t t h e m a g a z i n e i s n o t p o p ul a r
e n o u g h to h av e t h e t i t l e c o v e r e d .
H o w ev er, o n o t h e r i s s u e s o f t h i s
magazine, part of the title is covered
b y t h e m a i n i m a g e . T h i s m ay j u s t b e
done depending on the image, and
the certain issues.

4. SELL LINES (SLOGAN)
Te x t o n t h e c o v e r t h a t h e l p s t o s e l l t h e m a g a z i n e t o t h e a u d i e n c e .
Q h a s a n o b v i o us s e l l l i ke o f “ T H E U K ‟ S
B I G G E S T M U S I C M AG A Z I N E ” . T h i s w i l l
h e l p to s e l l t h e m a g a z i n e to t h e
a u d i e nc e w h i c h i s t h e j o b o f a s e l l l i n e .
T h i s w i l l m o s t l i ke l y b e o n ev e r y r e c e n t
issue of the magazine (as it has been
c h a n g e d a f ew t i m e s t h r o u g h o u t t h e
ye a r s ) .
H o w ev er, i t i s n o t i n t h e s a m e p l a c e o n
ev e r y i s s u e . Fo r ex a m p l e …
T h i s m a g a z i n e d o e s n o t h av e a n o b v i o us
s e l l l i n e l i ke Q . I t i s a v e r y b u s y
m a g a z i n e b u t t h i s b r a n d d o e s n o t h av e
a “ s l o g a n ” t h a t i t u s e s o n ev e r y
m a g a z i n e o r o n o t h e r p l a t fo r m s . I t h a s
d i f fe r e n t i n f o r m a t io n o n e a c h m a g a z i n e .

5. HOUSE ST YLE - Q
A magazines distinctive design that distinguishes it from its competitor s
T h e h o u s e s t y l e o f Q i s q u i te s i m i l a r
o n ev e r y i s s u e o f t h e m a g a z i n e . T h e
c o l o ur s c h e m e i n c l ud e s
b l a c k , w h i te , r e d a n d g r ey. T h e m a i n
c o l o ur i s r e d w h i c h i s a v e r y v e r s a t i l e
c o l o ur a n d c a n b e u s e d to r e p r e s e n t a
l o t o f d i f fe r e n t t h i n g s . D a n g e r i s a
p o p ul a r r e p r e s e n t a t i o n o f r e d w h i c h
goes well with rock music. This
m a g a z i n e h a s a d a r k b a c k g ro un d
w h i c h m a ke s t h e c o n t r a s t in g c o l o ur s
o f t h e m a i n tex t ( r e d a n d w h i te )
s t a n d o u t a n d m a ke s t h e m e a s y to
read.
The magazine is not ver y busy in
te r m s o f l o t s o f tex t ev e r y w h e r e a n d
u s e o f a l o t o f d i f fe r e n t c o l o ur s .
U s i n g a s i m i l a r h o u s e s t y l e o n ev e r y
i s s u e o f t h e m a g a z i n e m a ke s t h e
magazine instantly recognizable on
the shelf.

6. HOUSE ST YLE – ROCK SOUND
A magazines distinctive design that distinguishes it from its competitor s
The older versions of rock sound did not follow a
p a r t i c u l a r h o u s e s t y l e a n d i t v a r i e d a l o t f r o m i s s u e to
i s s u e . E v e n t h e te x t u s e d i n t h e m a s t h e a d d i f f e r e d .
O n t h e n e we r i s s u e s , t h e m a s t h e a d i s c o n s i s t e n t a n d s o
i s t h e m a i n l ayo u t o f t h e c ov e r. I n f o r m a t i o n i s a l way s
m o s t l y d i s p l ay e d d ow n t h e l e f t s i d e o f t h e p a g e a n d
p o s te r s d i s p l aye d a c r o s s t h e to p .
The colour of the masthead varies depending on the
main picture on the magazine and the colours used on
t h e r e s t o f t h e c ov e r a l s o r e l a te to t h e p i c t u r e .
On this particular issue, the main colours used are
s i m i l a r to „ Q ‟ ; Re d a n d w h i te . H o we v e r, i n c o n t r a s t to
„ Q ‟ , t h i s c ov e r i s v e r y b u s y u s i n g l o t s o f d i f f e r e n t
c o l o u r s to m a ke d i f fe r e n t i n fo r m a t i o n a n d a s p e c t s s t a n d
o u t a g a i n s t t h e ot h e r s . T h e r e i s a l s o a l o t o f i n f o r m a t i o n
o n t h i s c ov e r m a k i n g i t q u i te b u s y. T h i s m ay h e l p to s e l l
t h e m a g a z i n e a s i t v e r y eye c a t c h i n g .
Even though the house style differs on most issues, the
magazine is still recognizable as it is individual from
a ny ot h e r m a g a z i n e a n d h a s a c e r t a i n l o o k to i t t h a t i t
m a i n t a i n s o n t h e c ov e r o f e a c h i s s u e .

7. MAIN HEADLINE
 The main headline of both of these magazines relates directly
to the main picture. “Muse” and “ Paramore” are the biggest
words on these covers and those are the bands in the pictures.
Both of these headlines are also written in white as this makes
them stand out from most dark or busy backgrounds. Kerrang‟s
headline used a faded red banner behind the name “ Paramore”
as this helps it to stand out even more against the chaotic
background.