Music videos use various camera techniques, editing styles, mise-en-scene, and conventions to represent the song and artist. Common camera techniques include long shots, close-ups, and mid shots to emphasize the artist, location, and emotions. Close-ups also reflect the lyrics through the artist's mouth movements. Mise-en-scene arranges performers and props to highlight representation, such as isolation or depression. Jump cuts and transitions like fades are prominent editing techniques used to transition between scenes quickly or create different effects. The style of the music video should align with the music to create a cohesive package that reflects the tone, such as bright colors for upbeat songs or darker tones for sadder songs.