This document analyzes various aspects of a magazine contents page design: - The house style uses a plain white background with vibrant red subtitles and banner to make content stand out. Font sizes vary with thin main title and bolder subtitles. - Imagery analysis finds that the largest picture of Arctic Monkeys frontman Alex Turner draws most attention, relating to the band being on the cover. His indie style links to their genre. Other pictures represent the band's different genres like rock, psychedelic rock. - Design balance is assessed as asymmetrical with dominant images at top creating an unbalanced composition, though asymmetry can be used to direct attention in an interesting way.

1. Contents page analysis
House Style
The main colour on this
page, is just white which is
pretty plain, however the
vibrant red subtitles, help
make it stand out more.
Also, the banner at the top
is also red, which is the
most vibrant and
noticeable. The font
‘CONTENTS’ is very thin,
whereas the subtitles going
down the right hand side of
the page are quite bold and
thick and really stands out
to the reader.
Imagery
Lookingat the imagesonthis
page you can see thatthe one
that standsout the mostis the
one of Alex Turnerfromthe
band,Arctic Monkeys.Thismay
possiblybe due tothe fact that
the Arctic Monkeysare on the
frontcover.This onstandsout
the most due to the simple fact
that itis the largestpicture of
the page. Lookingat Alex’s
clothing,youcan see thathe is
dressedinanindie style,ashe
has a blue shirtandsunglasses
on,as well asa goldchain.This
linksinwiththe genre of his
band,whichisindie rock.
However,the bandalsohas
manydifferentgenresof music
such as; Rock.This maybe why
there is an image of a groupof
girlsdressedinblackleather
jacketsand black skinnyjeans.
Finally,anothergenre of the
Arctic monkeysis psychedelic
rock. To the leftof the page you
can see a group of people
dressed ina psychedelicstyle.
Also,inthe top rightcorner,
there is an image of greenday
holdinganelectricguitarwhich
couldrelate tothe genre of
rock.
Designbalance
Personally, I think this
contents page has an
unbalanced composition as
the main focal point of the
page is the images at the
top of the page and these
individual elements
dominate the whole page
making the writing to the
bottom and to the right of
the page a lot less
appealing and noticeable. I
would then say due to this
the page has an
asymmetrical balance due
to the heavy focal points on
the images. However,
asymmetry creates a more
complex relationship and
makes it more interesting
as it can be used to draw
attention to something.
Gutenberg’sPrinciple
The primary optical area of the contents page is
the top left corner. This is where it shows which
page the Artic Monkey article is on. This has
most likely been placed there as the front cover
page is of the Artic Monkeys, therefore the
buyer may have bought it with interest of
reading about them, therefore it is the first, and
most obvious thing the reader will see as they
open the magazine. The strong fallow area
shows the page in which Green day is featured
on, however below that is a list artist’s which
may interest the reader and which page they’re
featured on. The weak fallow area has a list of
other bands and artists however, their music are
different genres to the Arctic Monkeys and the
reader may have chosen this magazine as the
front cover may have caught their attention,
therefore these bands are different and may not
interest the reader as much.
Target audience
I’d say the main gender this
magazine is targeted at is
males as the very first advert
before the contents, is an
advertisement for men’s
aftershave/ cologne.