Content that Builds a Brand: How to Connect Storytelling and Creative to Bring Your Brand Mission to Life by Catherine McManus, Aetna, at C3 2018 hosted by Conductor
It's Not Me. It's You: Breaking Up with Old Digital Marketing PracticesConductor
Jennifer Anderson, Executive Director, Digital & Social Media
Sealed Air at C3 2018
How a traditional industrial manufacturing company is evolving its approach to digital content marketing -- transforming processes and platforms to drive visibility, engagement and customer conversion.
Traffic from Google and Bing tends to be high converting with a lower cost per conversion.
Founder & CEO of Rowe Digital, an SEO firm that has worked with fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize an increase organic traffic. In this presentation you will see:
· What link building is and the risks associated with it
· How link building can increase the value your content has to your marketing program
· Types of link building to do and not to do
You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You’ve been publishing blog posts, videos and infographics, but no one seems to be reading or watching. The traffic, leads and sales are just not coming in.
How do you get it all done the way the experts say you should? What can you do differently to achieve success - fast?
This session will show you several ways you might be wasting time, money and resources and what to do about it so you can succeed. Join this session to learn:
How to nail a short, yet effective strategy
How the right title and topic can make all the difference
Content you are not producing but should
Your optimization checklist
Why Visual Content is Key for Oil & Gas Communications - Bill Roth [Energy Di...Energy Digital Summit
This presentation was written by Bill Roth of Energy Takeout. Bill Roth was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyDynamic Signal
Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age.
Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand.
Marifer Rodriguez and Dennen McCloskey from Pitney Bowes’ social media team joined us to discuss:
• How Pitney Bowes broke down the barriers between their employees and social media
• How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue
• How Pitney Bowes has expanded their employee advocacy program on a global scale
Content marketing has become a vital piece of the modern marketer's plan, but few, if any, healthcare brands have mastered the capability. Much like the challenges of engaging through social media, there are obstacles to doing this well.
In this presentation from Cannes Lions Health 2015, I share insights into how Healthcare brands can tackle these challenges head-on—driving engagement with consumers and, ultimately, fuelling brand growth. Based on our experience at Wunderman Health, I describe how content can play a foundational part of the marketing mix, and what others can do to meaningfully connect their brand to the hearts and minds of the people that they are trying to reach.
In addition, I discuss what we learned from this experience, sharing implications that other marketers can take and use to successfully market their healthcare brands through content and build deeper connections with the people that use them.
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...IAB Canada
Join Tyler James , Director at Sharethrough as he shares the Science Behind Why Native Ads Work.
Modern publishers and platforms, including Facebook, Twitter, Pinterest, Time Inc., Vox and many more, have all integrated native ads into their feeds because of their superior results. Why do native in-feed ads perform so well? By combining our pioneering industry expertise with breakthrough research from Nielsen NeuroLab, IPG Media Lab, and Vizu, we finally have the answer.
It's Not Me. It's You: Breaking Up with Old Digital Marketing PracticesConductor
Jennifer Anderson, Executive Director, Digital & Social Media
Sealed Air at C3 2018
How a traditional industrial manufacturing company is evolving its approach to digital content marketing -- transforming processes and platforms to drive visibility, engagement and customer conversion.
Traffic from Google and Bing tends to be high converting with a lower cost per conversion.
Founder & CEO of Rowe Digital, an SEO firm that has worked with fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize an increase organic traffic. In this presentation you will see:
· What link building is and the risks associated with it
· How link building can increase the value your content has to your marketing program
· Types of link building to do and not to do
You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You’ve been publishing blog posts, videos and infographics, but no one seems to be reading or watching. The traffic, leads and sales are just not coming in.
How do you get it all done the way the experts say you should? What can you do differently to achieve success - fast?
This session will show you several ways you might be wasting time, money and resources and what to do about it so you can succeed. Join this session to learn:
How to nail a short, yet effective strategy
How the right title and topic can make all the difference
Content you are not producing but should
Your optimization checklist
Why Visual Content is Key for Oil & Gas Communications - Bill Roth [Energy Di...Energy Digital Summit
This presentation was written by Bill Roth of Energy Takeout. Bill Roth was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyDynamic Signal
Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age.
Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand.
Marifer Rodriguez and Dennen McCloskey from Pitney Bowes’ social media team joined us to discuss:
• How Pitney Bowes broke down the barriers between their employees and social media
• How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue
• How Pitney Bowes has expanded their employee advocacy program on a global scale
Content marketing has become a vital piece of the modern marketer's plan, but few, if any, healthcare brands have mastered the capability. Much like the challenges of engaging through social media, there are obstacles to doing this well.
In this presentation from Cannes Lions Health 2015, I share insights into how Healthcare brands can tackle these challenges head-on—driving engagement with consumers and, ultimately, fuelling brand growth. Based on our experience at Wunderman Health, I describe how content can play a foundational part of the marketing mix, and what others can do to meaningfully connect their brand to the hearts and minds of the people that they are trying to reach.
In addition, I discuss what we learned from this experience, sharing implications that other marketers can take and use to successfully market their healthcare brands through content and build deeper connections with the people that use them.
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...IAB Canada
Join Tyler James , Director at Sharethrough as he shares the Science Behind Why Native Ads Work.
Modern publishers and platforms, including Facebook, Twitter, Pinterest, Time Inc., Vox and many more, have all integrated native ads into their feeds because of their superior results. Why do native in-feed ads perform so well? By combining our pioneering industry expertise with breakthrough research from Nielsen NeuroLab, IPG Media Lab, and Vizu, we finally have the answer.
Setting the Record Straight: Press Releases that Stand Out in the Digital Ageprnewswire
Join PR Newswire as we discuss ways to leverage multimedia, social media and proper formatting of your press release content to ensure you reach the right audience.
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
If you are about to start your first Employee Advocacy program or scaling an existing program, this webinar can help you navigate the 5 different use cases - HR & Recruiting, Social Selling, Lead Generation, Brand Awareness and Event Promotion,
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Express Scripts' Riddhi Trivedi-St. Clair explains how their corporate communications team drove organizational change by effectively packaging social analytics for senior executives.
She talks about she helped benchmark the company performance, define the parameters of a social CRM program, and secure resources for a dedicated operational team.
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication.
While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer.
In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges.
If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.
Top 10 Reasons Events Are the Best B2B Marketing Channel in the WorldDoubleDutch
Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
How IDEA World Fitness Convention Created a Successful Event App StrategyDoubleDutch
Ready to explore the power of mobile at your events? Check out this presentation to learn how IDEA World Fitness Convention exceeded expectations and delivered a world-class event experience by leveraging the power of mobile. Learn how IDEA World Fitness was able to increase: revenue from sponsors attendee engagement sponsor retention ...and more!
How to Engage the Local, Social and Mobile Customer of the FutureMediative
Customers are on the go, increasingly searching for local businesses on their mobile and social media. Make sure your strategy integrates local, social and mobile to reach your audience effectively.
A real-life case about a partnership between a telcom and an agency.Creating an owned media platform at the heart of the social strategy. Moving away from campaign peaks to a constant flow of content and conversation. By @femkedr and @moerman for #smdayBE
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
Gain insight into consumer behaviour over the festive period. Find out:
• Offline and online consumer trends from last Christmas and our predictions for 2014
• Practical tips to help you intelligently interact with your customers during the Festive period
• Results from our Global Festive Marketers Survey
Luke Brynley-Jones, founder of Our Social Times explains how B2B organisations can overcome the challenges of B2B content marketing - and, crucially, avoid being boring.
This is a presentation from a speech from our CEO, Ryan Boog in late 2014 about "How to reach your mobile audience in 2015". Short and to the point, there are many ways for you to reach your mobile audience in 2015.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
Extreme Makeover – How One Hospital Turned its Website into a Consumer Magnet...ddbennett
Society for Healthcare Strategy & Market Development Annual Meeting
Orlando, FL
October 1, 2009
David D. Bennett- StayWell Custom Communications
Amy McLarty
Marketing Communications Manager,
Public Relations and Marketing
Children’s Medical Center Dallas
Setting the Record Straight: Press Releases that Stand Out in the Digital Ageprnewswire
Join PR Newswire as we discuss ways to leverage multimedia, social media and proper formatting of your press release content to ensure you reach the right audience.
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
If you are about to start your first Employee Advocacy program or scaling an existing program, this webinar can help you navigate the 5 different use cases - HR & Recruiting, Social Selling, Lead Generation, Brand Awareness and Event Promotion,
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Express Scripts' Riddhi Trivedi-St. Clair explains how their corporate communications team drove organizational change by effectively packaging social analytics for senior executives.
She talks about she helped benchmark the company performance, define the parameters of a social CRM program, and secure resources for a dedicated operational team.
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication.
While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer.
In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges.
If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.
Top 10 Reasons Events Are the Best B2B Marketing Channel in the WorldDoubleDutch
Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
How IDEA World Fitness Convention Created a Successful Event App StrategyDoubleDutch
Ready to explore the power of mobile at your events? Check out this presentation to learn how IDEA World Fitness Convention exceeded expectations and delivered a world-class event experience by leveraging the power of mobile. Learn how IDEA World Fitness was able to increase: revenue from sponsors attendee engagement sponsor retention ...and more!
How to Engage the Local, Social and Mobile Customer of the FutureMediative
Customers are on the go, increasingly searching for local businesses on their mobile and social media. Make sure your strategy integrates local, social and mobile to reach your audience effectively.
A real-life case about a partnership between a telcom and an agency.Creating an owned media platform at the heart of the social strategy. Moving away from campaign peaks to a constant flow of content and conversation. By @femkedr and @moerman for #smdayBE
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
Gain insight into consumer behaviour over the festive period. Find out:
• Offline and online consumer trends from last Christmas and our predictions for 2014
• Practical tips to help you intelligently interact with your customers during the Festive period
• Results from our Global Festive Marketers Survey
Luke Brynley-Jones, founder of Our Social Times explains how B2B organisations can overcome the challenges of B2B content marketing - and, crucially, avoid being boring.
This is a presentation from a speech from our CEO, Ryan Boog in late 2014 about "How to reach your mobile audience in 2015". Short and to the point, there are many ways for you to reach your mobile audience in 2015.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
Extreme Makeover – How One Hospital Turned its Website into a Consumer Magnet...ddbennett
Society for Healthcare Strategy & Market Development Annual Meeting
Orlando, FL
October 1, 2009
David D. Bennett- StayWell Custom Communications
Amy McLarty
Marketing Communications Manager,
Public Relations and Marketing
Children’s Medical Center Dallas
Launch your next campaign, your next engagement, your next go-to-market strategy by connecting with one of the world’s largest active lifestyle participant networks.
As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social.
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together helps you:
Reach your business goals
Connect with and convert your audience
Demonstrate ROI your social strategy
Maximise marketing resource efficiency
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
Health FMCG Company (Nutrygge) 6 months Brand & Marketing strategy PresentationRao Purna
This Presentation is prepared for the final round of a Brand Competition in IIT Kharagpur's Spring Fest 2020.
Nutrygge is a Fictional FMCG Company whose main products are Health drinks, Fruit Juices, and Protein Bars. This Presentation Covers:
1) Company name and Logo (Design and Story behind)
2) Corporate Logistics Design (Business Card, Letter Head, Email Signature, Envelope Etc)
3) Company Unique Selling Point
4) Website and App Design Ideas
5) Six Months Marketing Strategy (Funded & Bootstrapped)
6) Six Months Target
I Hope:
This Presentation is useful for students who want to participate in any Marketing/Brand/Design Competition.
And Working Professionals in their Business/Marketing/Branding Strategy Building.
If you have any queries you can contact me through my mail: howdy.rao@gmail.com
LinkedIn: @iamrao08
I hope you liked my work. Thanks for the read :)
In part 2 of AIS Media Inc., 2-part webinar series: Attract & Convert New Patients, we cover why social media is one of the driving factors in redefining healthcare marketing. In order to meet patient needs, marketers are discovering the need to participate online and stay competitive. Make 2015 the year you take your social media marketing to new heights of success.
Content Marketing vs. Health CommunicationsErin Norvell
Many private sector organizations are forgoing traditional advertising tactics and turning to “content marketing,” which is the creation and dissemination of high-value content for marketing purposes. As the volume of this content continues to grow online, a tug-of-war is forming between big consumer brands and public health communicators. Competing for the same target audiences, health communications and content marketing are colliding in today’s digital world. View this presentation for examples of how brands are creating high-quality content and driving deep engagement, and learn strategies that health communicators can apply to public health messages.
This presentation was delivered at the NIH Digital Summit in Bethesda, MD on October 19, 2015. A video archive of the event is also available: http://www.nih.gov/news/events/digital-summit.htm
Health Care Public Relations, Marketing & Internal Communicationsddbennett
Health Care Public Relations, Marketing & Internal Communications
A Social Media Summit
Build Your Hospitals Reputation with Web 2.0 Measurement
David D. Bennettt
October 4-6, 2009
Mayo Clinic
Scottsdale, Arizona
Total Well-Being is the nation’s leading provider of Personalized Corporate Well-Being. Our solutions yield sustainable engagement and behavior change – resulting in managed healthcare costs.We develop a custom wellness strategy that is tailored to optimize your unique culture and your employee’s health, happiness, and productivity.
Similar to Content that Builds a Brand: How to Connect Storytelling and Creative to Bring Your Brand Mission to Life (20)
Conductor C3 2019 - SEO + Paid: Better TogetherConductor
Jon Chang, IBM
Paid and organic: can this marriage be saved? You may find it’s easier (and more important) than you think.
Learn more at c3.conductor.com
Conductor C3 2019 - NLP and Search Intent: What Happens in Vagueness Stays in...Conductor
Dawn Anderson, Move It Marketing
As the amount of digital content search engines must make sense of increases, so too does the importance of clarity in the written and spoken word. In this session, you’ll learn about challenges and developments in NLP (natural language processing) and how to disambiguate vagueness to focus intent and content in your SEO tactics and strategy.
Learn more at c3.conductor.com
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
Conductor C3 2019 - Trick Shots vs. Epic Fails: Building a Team Culture Aroun...Conductor
Matt Bailey & Aaron Watkins, Johns Hopkins Medicine
Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.
Conductor C3 2019 - The Circle of Trust: How Making SEO Accessible To Non-Spe...Conductor
Claudia Higgins, Argos | Simon Dale, Organic
Want to save time spent “fixing” issues and optimizing SEO after the fact? Learn how one of the largest online retailers in the UK ensures specialists and non-specialists alike integrate SEO and user insights in their day-to-day work. Hint: free exchange of knowledge and data allows them to prioritize effectively and keep the customer at the center of web production workflow.
Conductor C3 2019 - Quantum Content Theory and the Odd Numbers of Early-Stage...Conductor
Ali Harris, Bitdefender
Proving the value of early-stage content and SEO was never an exact science—but this session comes close. Bonus: Learn how to get all the “fun money” for early-stage content with solid ROI modeling.
Conductor C3 2019 - The Human Side of ROI: CX on a Global ScaleConductor
Murilo de Favari, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Conductor C3 2019 - Be the Butterfly: How to Transform Your Customer ExperienceConductor
Waseem Kawaf, Stanley Black & Decker
Accelerate your customer experience development with help from Waseem’s foundational tactics, focused on finding your brand’s purpose and passion. No matter what stage of CX you’re in, this session can help your strategy take flight.
Learn more at c3.conductor.com
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Conductor C3 2019 - How to Supercharge Traffic with Evergreen ContentConductor
John Shehata, Condé Nast
New content isn’t always the answer. Condé Nast’s Pine Tree project optimized existing content using key insights from SEO research—and increased traffic more than 200%. This session reveals the details you need to optimize and refresh evergreen content that works harder for you month after month.
Conductor C3 2019 - Advanced SEO AutomationConductor
Garth O'Brien, GoDaddy
Step into the future of SEO with this session on the latest in SEO automation. Learn how to use technology, tools, and tricks to automate manual tasks so you can save time and be more effective.
Conductor C3 2019 - A Sound Advantage: How Voice Search Works & Works For YouConductor
Upasna Gautam, Manager, Search, Ziff Davis
Become fluent in voice search form, function, and success. Learn how Google processes sound and conducts speech modeling; the four voice search quality metrics Google applies; and how to enhance your own strategy with tactics for targeting content by searcher need states.
This is hands-down the fastest, funnest way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s professional service team as they rip through 30 actionable strategies in a rapid-fire fashion that you can implement the minute you leave the room (or even while you’re there!).
Speakers: Pat Reinhart, Stephan Bajaio, Holland Dauterive, Conductor
Moderated by: Katie Greenwood, Conductor
Conductor C3 - Influence. Not Influencers - Rand Fishkin, SparkToroConductor
Rand Fishkin, SparkToro
The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.
Learn more about C3 at c3.conductor.com
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
9. 9Presentation title
EDUCATE
by removing the barriers to your
understanding of health care
EMPOWER
by connecting you to the tools
and resources you need to
achieve your health goals
INSPIRE
by telling stories of the joy realized
from health ambitions achieved
CONTENT PILLARS
BRAND VOICE
Nurse 24/7
Mindfulness at work
Care managers
Wellness coaches
PRIORITY RTBs
Get ahead of stress
Largest vision network
Ready for you to recover
Member payment estimator
Gym and fitness discounts
Coordinate childcare
Infertility treatment
Pre-natal education
Through the power of human storytelling,
we will educate, empowerand inspire you to achieve your health ambitions.
EDITORIAL MISSION
Empathetic
Make an emotional ,
authentic connection
Empowering
Provide actionable
advice and support
Progressive
Offer an innovative,
fresh approach
Clear
Speak with
straightforward,
jargon-free language
Brand promise
10. 10Presentation title
Launch strategy: Bring RTBs to life through service and storytelling
One-on-one health coaching helps members reach the healthy lifestyle
goals that matter most to them.
Service
Storytelling
22. 22Presentation title
Maximizing touchpoints across the Enterprise
Native
syndication
Digital
advertising
Social
media
YouTube
Discovery
Paid search
Member
experience
Aetna.com
Traditional
advertising
Commercial
marketing
Sponsorships
and local
events
Organic
search
Content
partners
Employee
engagement
Recruiting
AetNet
Elevate
Value Story
SalesWeb
Internal
digital
displays
This strategy will enable us to move from a health insurer to a health company
This means we will move from being transactional to being focused on personal health journeys
To support this brand transformation, the brand and advertising team is rolling out three key initiatives over the course of the next several months.
The first is a new brand strategy which includes a new vision, voice and promise that we will touch on later in this presentation. Enables the transformation from a health insurer to a trusted health partner by conveying the new brand vision, brand voice and brand promise to all Aetna constituents
The second is a new visual identity system so that we look, feel and sound like a health company. Makes Aetna look, feel, and sound like a modern consumer health company across all touch points
And finally, in late spring we will communicate all of this through a new brand advertising campaign. Expresses Aetna’s new brand vision, to position Aetna as a health company, differentiate Aetna and build emotional connections to the brand
The campaign, while targeting moms and matures, will have broad reach.
We will have a mix of outdoor billboards, print advertising and digital that will help us bring the brand to life.