New On-site search engine specialized for online publisher. Development of new search advertising market.

1. Karakuri,inc

2. "Karakuri" is driving force that creates ideas
are not in the world.

3. Publisher administrator's troubles
65-90%
Bounce Rate
Category：
Dictionaries,Blogs,Portals
https://conversionxl.com/guides/bo
unce-rate/benchmarks/
"Karakuri" will help resolve these issues with
ContentSearchWindow
・Prevent departure of visitors and prevention of opportunity loss
・Analyze the needs of visitors who can not capture by existing access
analysis. And use it for the next measures.
Why did the visitor withdraw?
What kind of content does the visitor read?
Don’t know the needs of visitors.

4. 化粧水 乾燥
化粧水
美容
New On-site search engine specialized for online publisher
Patent pending in Japan(2017‐213472)
スキンケア
Development of new search advertising market
Karakuri

5. Drive business growth based on search data
Improve Advertising
Cost Effectiveness.
New Keyword TargetingData DrivenCustomer Insight
Discovery
For AdvertiserFor Media
New
Ad revenue

6. User’s Next Action
Analyze user interests and behavior
Why did visitor withdrawn?
⇒ analogy from the search word
Analogize needs with search words after reading
What kind of articles did visitor interested in next?
Customer Insight Discovery

7. Next content
theme...
Content creation based on data
Data Driven
Add search data (visitor's needs) to experience and intuition so far.

8. Content Search Windows Ad（In Development）
Search result area
Search Windows
Word A Word B Word C
ADContent
A
Content
B
WordA
Searc result area
Word A Word B Word C
ADContent
A
Content
B
Standard（Under Article） Search within articles （ Scheduled expansion ）
Tap a keyword in the article and a search
window is launched at the bottom of
the screen
Keyword targeting for users searching after
reading articles
Feature 1
Promotion with high advertisement effect is possible by
using search word targeting
Feature 2
Since visitors use it as a search function, as a natural
advertisement
Feature 3
Maximize advertising revenue by analyzing keywords
with high advertising effectiveness and expanding
contents

9. Company Profile
Company Karakuri,inc.
Established 2016 /11 / 29
Head Office Z i p c o d e 1 6 0 - 0 0 0 2
10-12 Yotsuya Sakamachi, Shinjuku-ku, Tokyo garden tower 37, 3rd floor
Phone 81367099473
Capital 6,000,000 JPY
Representative CEO Kazuo Ikeda
Director,CMO Jindo Otsuka
Business Area Content Search Window / Development of own service / advertising
agency business / various consulting / sports business

10. Technology
"Karakuri" is aiming at a technology company.
Content Search Windows technology enhances the accuracy of keywords and
search results by predicting the relevance to articles and the words that users
will search next as a result of natural language processing and machine learning.
We will continue to apply this technology to create various new services.