Content marketing tips & tricks
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Content marketing involves creating and distributing valuable content to attract a target audience and drive profitable customer actions. It has several advantages such as being inexpensive to implement, scalable by anyone, and helps with search engine optimization through ongoing content creation. The document provides tips for content marketers on how to create content using daily work materials, collaborate with guest posters, and curate existing content. It also offers advice on distributing content through social sharing buttons, focusing content on audience interests, and including clear calls-to-action. Free online tools are recommended to help with each part of the content marketing process.
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The best reason to keep things concise is because if you can make a long story short, you can tell another one.
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4
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Database Marketing
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rankings in rapid time despite having health concerns and limited
color choices.”
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Content marketing tips & tricks
- 1. START Content Marketing Tips & Tricks Yael Kochman Marketing & community @Roojoom Connect with me @yaelkochman
- 2. What is Content Marketing? 2 Source Yael Kochman, marketing manager @ Roojoom.com A marketing technique of creating & distributing valuable, relevant & consistent content to attract & acquire a clearly defined audience – with the objective of driving profitable customer action.
- 3. Advantages 3 Cheap (and even “free”) Anyone can do it (but few do it really well) Ever Green Contributes to SEO Yael Kochman, marketing manager @ Roojoom.com
- 4. The challenges 4 Source Yael Kochman, marketing manager @ Roojoom.com
- 5. In short 5 Yael Kochman, marketing manager @ Roojoom.com
- 6. Breaking it down 6 Yael Kochman, marketing manager @ Roojoom.com Create Distribute Valuable, relevant & consistent Drive (profitable) customer action
- 7. Create 7 Source Yael Kochman, marketing manager @ Roojoom.com
- 8. Tip 1 8 Yael Kochman, marketing manager @ Roojoom.com Use materials from your daily work to produce content.
- 9. Tip 2 9 Yael Kochman, marketing manager @ Roojoom.com Let others contribute: Guest posting (example) Collaborative articles (example)
- 10. Tip 3 10 Yael Kochman, marketing manager @ Roojoom.com Use curation platforms to create something NEW out of existing content
- 11. Breaking it down 11 Yael Kochman, marketing manager @ Roojoom.com Create Distribute Valuable, relevant & consistent Drive (profitable) customer action
- 12. Distribute 12 Yael Kochman, marketing manager @ Roojoom.com Help others share your content by making it easy for them to share with one click. (tweet this)
- 13. Breaking it down 13 Yael Kochman, marketing manager @ Roojoom.com Create Distribute Valuable, relevant & consistent Drive (profitable) customer action
- 14. Valuable & relevant 14 Yael Kochman, marketing manager @ Roojoom.com Who is your target audience? What interests them? What added value can you provide? What’s already out there – and how can you stand out?
- 15. 80/20 Rule 15 Yael Kochman, marketing manager @ Roojoom.com Use feeds & tools to discover content relevant to your audience and share it
- 16. Breaking it down 16 Yael Kochman, marketing manager @ Roojoom.com Create Distribute Valuable, relevant & consistent Drive (profitable) customer action
- 17. Drive action 17 Yael Kochman, marketing manager @ Roojoom.com To make sure your content is driving an action, make sure to include a Call-to-Action 1) Clear and focused 2) Use only ONE CTA at a time 3) Stand out COLOR , FONT , SIZE 4) Location 5) Optimize
- 18. Free(mium) tools 18 Yael Kochman, marketing manager @ Roojoom.com Create/ curate: • Roojoom • Spundge • Scoop.it • Medium Distribute HootSuite, Buffer, Oktopost Discover Swayy, HootSuite Drive action • Button generator • Share link generator