Content marketing involves understanding customers' needs and delivering relevant content to them. It is a complex process that requires determining a strategy, guidelines for promoting content on social media, and ensuring consistent user experiences. Content strategies should be tested and validated through asking questions.

1. AND MORE TESTING! CONTENT MARKETING is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.

2. Content Marketing Notes Market ‘high quality, relevant content’ for our clients & pursuits Know that strategies will change moving forward as more experience is gained Content strategy is ‘a complex process & mindset’, not a solution or deliverable Think it through, describe goals, resources, workflow & success metrics Content strategy is inclusive of workflow & governance

3. Source: Content Marketing Institute

4. Source: Content Marketing Institute

5. Content Marketing Notes Content-strategy processes are not so much circular as they are spiral Determine our strategy, and guidelines for promoting our content through social media Ensure our end product promotes consistent, effective, and efficient user experiences and business processes Ask many questions, validate and test the answers

6. Content Marketing NotesEstablish ‘syndication’ connections