The document outlines a 6-step content strategy process used by Copy and Check: 1) Understand the company, 2) Understand customers, 3) Understand competition, 4) Create compelling content using insights from steps 1-3, 5) Evaluate content performance, and 6) Iterate on what works and improve what doesn't. It then details how Copy and Check executes this process, including researching the company, customers, competitors, keywords, and identifying content gaps to create an engagement plan and production process focused on engagement and evaluation.