Eva Metz-Tolliver has experience managing websites and digital marketing campaigns for E! Online across 10 territories and 5 languages. She has overseen projects promoting movies, TV shows, and celebrities. These have included developing editorial calendars and content strategies, collaborating with teams, analyzing metrics, and raising brand awareness through various digital elements like videos, blogs, contests, and social media. Her work increased engagement on E! properties through metrics like new visitors, press coverage, and Facebook fans.

1. Content
Marketing
Portfolio
Eva Metz-Tolliver

2. E! Online
As a global brand,
E! maintains
websites in 10
territories and 5
languages.
These visually
driven, rich
media sites
contain 30 +
landing pages
centering around
pop culture,
entertainment,
lifestyle and
fashion
ROLE
Curated homepage and updated site daily with news, photos and
video. Set up editorial calendar. Tracked and analyzed performance
against business goals and KPIs. Developed and implemented digital
marketing strategies to promote E! shows
Website Management
E! Online International

3. GOAL
Promote
international
theatrical release
of movie Dracula
Untold
CAMPAIGN
ELEMENTS
Content hub
Advertorials
Co branded ad units
Games & Polls
Social media
strategy on
Facebook and
Twitter
ROLE
Oversaw execution of overall
vision from conception to
implementation. Collaborated
with developers, designers,
writers & international offices
Integrated Campaign
HERO OVERLOAD
RESULTS
High praise by client
for unique voice of the
initiative and flawless
execution

4. GOAL
Raise brand
awareness for E!
in Germany by
partnering with
reality star
CAMPAIGN
ELEMENTS
Exclusive
video clips
Online blog posts
Facebook Strategy
ROLE
Conceived project;
Conducted interview &
oversaw editing of videos.
Created blog posts & social
media strategy. Collaborated
with 3rd party, talent, and
production teams
Cross Promotion
DANIELA KATZENBERGER
RESULTS
Generated approx.
$500,000 worth of
press coverage;
Increased Facebook
fans by 192%

5. GOAL
Promote E!’s
original TV
format E!
Factor
CAMPAIGN
ELEMENTS
Rich media
landing page with
custom branding
‘gifs’ with show
highlights
Twitter and
Facebook
Strategy
ROLE
Conceptualized and
implemented campaign;
Collaborated with
designers, developers and
international office
Online Marketing Campaign
E! FACTOR
RESULTS
Increased new
visitors to the site
by 16%

6. GOAL
Raise awareness
for TV program
by engaging
with audiences
around a
contest
CAMPAIGN
ELEMENTS
Facebook app
Exclusive video clip
Sponsored stories &
paid ads on
Facebook
Homepage drivers
ROLE
Created and conducted
contest; collaborated with
designer, 3rd party vendor
& international office
.
Facebook Contest
Ice Loves Coco
RESULTS
Increased new
Facebook fans
300% over
previous month

7. Eva Metz-Tolliver
818-434-8104
evametz@outlook.com
Eva Metz-Tolliver
@EvaMetzTolliver