Content marketing on a shoe string budget by Alex Tachalova
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This document discusses how to generate data-driven content marketing campaigns on a small budget. It recommends analyzing market trends, competitors, and running surveys to develop ideas. Useful resources are provided for analyzing industry trends from various sources. Methods for conducting competitors research, running surveys, and creating side-by-side tools comparisons, infographics, reports and more are covered. The goal is to develop engaging and persuasive content ideas based on data.
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Content marketing on a shoe string budget by Alex Tachalova
- 1. Data-Driven Content Marketing Campaigns on a shoe-string budget
- 2. Ideas Are The Currency Of The 21st Century By Carmine Gallo
- 3. Not all ideas are engaging and/or persuasive enough
- 4. 1k+ blog posts in “marke@ng” industry in the last 24 hours
- 5. @Alextachalova All successful ideas/messages are based on:
- 6. Data
- 7. I have zero ideas @Alextachalova
- 8. @Alextachalova How to generate data-‐driven content using: • Market/Industry Trends Analysis • Compe@tors’ Research • Surveys
- 9. Useful resources for analyzing market trends: • hIp://www.itu.int/en/ITU-‐D/Sta@s@cs/Pages/stat/ default.aspx • hIps://www.globalwebindex.net/blog/80-‐of-‐internet-‐users-‐ own-‐a-‐smartphone • hIp://www.similarweb.com/ • hIp://www.comscore.com/Insights/Blog/2015-‐Europe-‐ Digital-‐Future-‐in-‐Focus • hIp://ec.europa.eu/eurostat/sta@s@cs-‐explained/index.php/ Informa@on_society • hIp://www.emarketer.com/ • hIp://www.iabuk.net/ @Alextachalova
- 18. @Alextachalova
- 19. Market Report @Alextachalova
- 20. Market Report @Alextachalova
- 21. Side-‐by-‐Side Tools/Products Comparison • hIp://60secondmarketer.com/blog/2014/03/10/5-‐best-‐brand-‐ monitoring-‐tools-‐marketers/ • hIp://www.iprospect.com/en/ca/blog/10-‐sen@ment-‐analysis-‐tools-‐track-‐ social-‐marke@ng-‐success • hIp://www.socialmediaexaminer.com/6-‐social-‐media-‐monitoring-‐tools/ • hIp://www.slideshare.net/AlexandraTachalova/ungagged @Alextachalova
- 22. Side-‐by-‐Side Tools Comparison @Alextachalova
- 23. Data-‐Driven Infographics hIp://www.wordstream.com/ar@cles/most-‐expensive-‐keywords @Alextachalova
- 24. Data-‐Driven Infographics hIp://www.slideshare.net/AlexandraTachalova/infographics-‐ importanceofmobiledevicesforecommerce-‐46941678 @Alextachalova
- 25. Surveys hIp://www.surveygizmo.com/s3/2388739/Digital-‐Agencies-‐Survey-‐US-‐Market @Alextachalova
- 26. Thank you! @AlexTachalova bit.ly/alex-‐linkedin Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com