Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa… --- Content Creator Lê Trường An Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com Chuyên viên Marketing tại BrainCoach Chuyên viên Content Marketing tại FoogleSEO Dịch vụ Marketing – SEO – Content Marketing

1. Content Marketing
Formula
Viola Eva for Internet Marketing Gold

2. 3 LESSONS
1. Content marketing and content libraries
2. Content writing formula
3. Content upgrades and conversion

3. LAST TIME
● 90% of all pages never get any traffic.
● SEO and content marketing are a perfect match.
● SEOs focus too much on keywords and forget creating the
right content type.
● Less is more. Meet search intent. Create a linkable asset.
● Kill the WordPress blog archive by date and start thinking
in content libraries.
● Create content for all funnel stages, not just acquisition.

4. Additional
remarks

5. Example for Funnel Content

7. Missed Opportunity

9. TODAY
● What is holistic SEO?
● Content types on page 1
● Content writing formula

10. Holistic SEO

11. Holistic SEO = Content
marketing

12. What content type Google favors.
● Research – definitions, long guides, knowledge graphs or featured snippets
● Answer – usual zero-click searches like weather, currency conversion, time zones
● Transactional – product and category pages, ads
● Local – maps, local results
● Visual – images, thumbnails, media elements
● Videos – videos ;)
● News – newspapers, tweets, top stories
● Branded – homepage with sitelinks, social media channels of a brand
● Mixed – when Google is not clear on the search intent, they provide a bit of all.
Google “Panda” or “Jaguar” to check it out.

13. Content
Writing
Formula

15. I.
Keyword
mapping

16. What is a low difficulty keyword?

17. Keyword mapping

18. Keyword mapping
Ahrefs’ Keyword Explorer has a function named “Traffic Share By Pages”.
● “time management”
● “time management tips”
● “time management hacks”
● “time management skills”

19. Keyword mapping

20. Keyword mapping

21. Content briefing

23. Subheadline ideas

24. II.
Gathering
information

25. III.
Applying
structure

26. Every
article is a
list.

27. H1 Main Headline
H2 First Subheadline
H3 First subheadline of the first subheadline
H2 Second subheadline
H3 First subheadline of the second subheadline
H3 Second subheadline of the second subheadline
...

28. Every
article is a
list. Not
listicle.

29. Content pattern (Thrive Themes)

30. Intros done right: Pyramid
Most important information first = Answer the question first.

31. Bonus:
Table of
Content

32. Bonus:
Featured
Snippet

33. Featured snippet opportunities
To find quality opportunities, just follow these three steps:
● Pull a ranking report for relevant keywords.
● Filter by those keywords that are currently ranking between positions 1 and 10.
● Filter by those keywords that are already displaying featured snippets.
Boom! What’s left are your high potentials for winning the featured snippet.

34. Content pattern (Thrive Themes)

35. 1. What, Why, How

36. 2. Person, Problem, Solution

37. 3. Pros, Cons, Action

38. 4. Facts, Opinion

39. IV.
Rich
content

40. Rich content
● Examples
● Personal Stories
● Quotes
● Images (Unsplash, Pexels, Pixabay)
● Videos
● Sources
● Links to industry blogs and influencers

41. Do
2-3
per article.

42. V.
On-page
SEO

43. Keywords
Word count
Keyword count
Entities, LSI, context
Links
Within topic cluster/
content library/ silo
CTA

45. Bonus:
Schema

46. VI.
Content
upgrades

47. Next lesson:
Content Upgrades
& Conversion

48. Add me on LinkedIn.
https://www.linkedin.com/in/viola-eva/