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The 4 Pillars of A Successful Digital Marketing Campaign


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My PowerPoint presentation on The 4th EdukCircle International Convention on Marketing and Advertising "Marketing and Advertising Strategies in a Digital Media Environment"


Published in: Marketing
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The 4 Pillars of A Successful Digital Marketing Campaign

  1. 1. 1. The actual marketing steps and guideline
  2. 2. 2. Stick to the marketing plan and strategy
  3. 3. 3. Work Consistently
  4. 4. Top Keyword Research Tools to Use 1. Google Adwords Keyword Planner
  5. 5. Top Keyword Research Tools to Use 2. Ubersuggest
  6. 6. Top Keyword Research Tools to Use 3. Bing Keyword Research Tool
  7. 7. 2 Formulas to Get Useful and Relavant Keywords The Root Word Method Formula Root Word of your business Root Word + Company Root Word + Services Actual keywords Digital Marketing Digital Marketing Company Digital Marketing Services
  8. 8. 2 Formulas to Get Useful Keywords The Medium and Long Tail Keywords Formula Root word – 1-2 words and has a high search volume Medium tail keywords – 2-3 words with medium search volume Long tail keywords – 3-5 words with low search volume Actual keywords
  9. 9. 2 Most Important Technical Aspects of a Website 1. The Title tag <title> your title </title> Best practice when creating a title tag: 1. Limit your title tag less than 70 characters 2. Format them like this. Primary Keyword - Secondary Keyword | Brand Name or Primary and Secondary Combination | Brand Name
  10. 10. 2 Most Important Technical Aspects of a Website 2. The meta description <meta name="description" content="your description here./>“ Best practice when creating a meta description tag: 1. Limit your meta description to 160 characters 2. Insert relevant keywords 3. Construct a description that persuade people to click on your site
  11. 11. Other On-page Considerations 1. Schema mark-up or tags 2. Open graph tags 3. Twitter cards 4. H tags 5. Website speed 6. Image ALT tags 7. Duplicate content check up
  12. 12. Content Creation Ideas • Contents must be very useful • Ideas and tips are in its right context • Credible information with citation from authority sources • Easy-to-understand • Principles can be used direct by the readers Most popular types of content: 1. Infographics 2. Comprehensive blog post how-to guide 3. Whitepaper or pdf 4. Videos 5. Meme or funny images 6. Podcast
  13. 13. Link Building Reminders Backlinks must be contain a content Backlinks must NOT be SPAM Backlinks must be relevant to your niche or market Most popular ways to build backlinks: 1. Content submission sites (slideshare, infographics, memes, etc) 2. Guest posting 3. Web 2.0 posting 4. Classified ads 5. Link outreach
  14. 14. 1. Identify what’s working and what’s not 2. Check which marketing channels produce the most traffic and conversions 3. To check your visitor’s demographics and behavior 4. Uncover new opportunities 5. Check which keywords have the most traffic (paid ads)
  15. 15. 1. Web Analytics Utilization
  16. 16. 2. Data Analysis
  17. 17. 3. Optimized activities and re- planning based on actual data