Content Marketing Ingrid Archer

•

3 likes•508 views

The document discusses content marketing and its importance for business-to-business (B2B) sales. It notes that 90% of B2B purchases now begin online and that a third of business marketing budgets are spent on creating and sharing content. The key topics covered include what content marketing is, why it is important, how to develop content for different buyer personas, tools and trends in content marketing, and how to promote, measure and recycle content.

Business

Waarom? “Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.”

33% van het Business marketing budget wordtuitgegevenaan de creatie en het uitdragen van content?

6 van de 10 B2B marketeersgaanhun content budget opvoeren in 2010 (Junta42),[object Object]

Buyer Persona Strategic Buyer User Buyer Economic Buyer

Tools en Trends Key trends through expert predictions for 2010: Video will be big in 2010 Mobile, Mobile, Mobile More companies will need to outsource content to expert publishers Quality content trumps frequent crappy content Don't say it - more offline content in 2010??? by Joe Pulizzi, 2010

B2B Marketing Forum

Validate or game over - Martine de Ridder

B2B Marketing Forum

During his time at FinTech giant (FIS), Colin Day was responsible for the GDPR readiness programme across the firm’s demand generation and marketing activities. This presentation looks at that journey. We will review the State of the law, providing a brief synopsis of what we all know. We will consider the power of the GDPR and how it has the potential to drive the next wave of the Martech evolution. We will examine the route to compliance and the impacts on engagement.

GDPR - The road to implementation - Colin Day

B2B Marketing Forum

Hoe blijf je ‘top of mind’ in een branche waar steeds meer klanten steeds minder loyaal zijn aan hun leveranciers? Hoe zorg je ervoor dat je relevant bent en blijft? Een uitdaging waar veel leveranciers mee worstelen. Ook Nuon Zakelijke Markt trotseert deze uitdagingen. De Nederlandse energiemarkt verandert snel: bedrijven hebben steeds meer duurzaamheidsambities en willen hun energiekosten verminderen. Om op deze trend in te spelen is Nuon constant op zoek naar slimmere manieren om relaties op te bouwen en te onderhouden met haar klanten en prospects. In deze presentatie gaat Michel Bieze in op hoe Nuon Zakelijke Markt relevante ervaringen creëert voor prospects en klanten.

Van productfocus naar relevantie in leadgeneratie - Michel Bieze - Nuon

B2B Marketing Forum

Get more from your marketing automation - Act-On & spotONvision

B2B Marketing Forum

Our consumer experiences and expectations are influencing our behaviour as a B2B buyer. Most sales reps however have not adapted their way of working to this shift in buyer expectations. For simple purchases, B2B buyers increasingly prefer ecommerce with no salesperson involved. Complex sales on the other hand still requires sales intervention. As consumers we shop online and use apps, e.g. Amazon, Netflix, and Booking.com, and we expect to find the information we need when we want it. Sales reps play no role or a minimal role in this process. As the current sales practices aren’t in line with B2B buyer expectations, many sales reps are boring their buyers. How can you stop boring your buyers and start delivering a better buyer experience?

Why the best B2B buyer experience wins - Louis Jonckheere CPO - Showpad

B2B Marketing Forum

Workshop B2B Marketing Forum 2017: From campaign to marketing automation

B2B Marketing Forum

Qualifying your leads before delivering them to Sales is essential for a solid process from cold lead to hot deal. In this interactive workshop, we practice narrowing down a broad target audience to only those leads that are most likely to convert. Marketing automation provides excellent tools to help you in this process. Throughout the exercises, we will demonstrate some of these in marketing automation platform Eloqua.

Workshop B2B Marketing Forum 2017: Lead Scoring in Marketing Automation

B2B Marketing Forum

More from B2B Marketing Forum (20)

B2BMF2019 - How Data Driven is Your Marketing Organization? - Tableau

B2BMF2019 - The customer owns the customer - Schiphol

B2BMF2019 - Marketing automation voor een succesvolle leadgeneratiestrategie ...

B2BMF2019 - Marketing automation binnen het mkb - Payper

B2BMF2019 - Masterclass Account-based marketing - spotONvision

B2BMF2019 - Demystifying the Buzz Words of Marketing Analytics - Ortect - Ivo...

Content marketing next level - Maïa Hemkes & Bas Endhoven

The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles Nixon

How to create the best marketing ecosystem - Cathelijne Quarré-Bijleveld

How big data and psychographics are changing B2B marketing - Richard Robinson

Aan de slag met account-based marketing - Laura Haasnoot & Ingrid Archer

Delivering data driven user experience - Oracle

Growth hacking campaigning - spotONvision

Validate or game over - Martine de Ridder

GDPR - The road to implementation - Colin Day

Van productfocus naar relevantie in leadgeneratie - Michel Bieze - Nuon

Get more from your marketing automation - Act-On & spotONvision

Why the best B2B buyer experience wins - Louis Jonckheere CPO - Showpad

Workshop B2B Marketing Forum 2017: From campaign to marketing automation

Workshop B2B Marketing Forum 2017: Lead Scoring in Marketing Automation

Recently uploaded

The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.

State of D2C in India: A Logistics Update

RedSeer

India’s Recommended Women Surgeons to Watch in 2024.pdf

CIOLOOKIndia

Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...

Björn Rohles

name：Test bank for Byrd & Chen's Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I by Gary Donell Edition：2023-2024 Edition 1st edition Volumes I author：By Gary Donell ISBN： type：Test bank format：word/zip All chapter include Consistent with the title of this textbook, our objective is to instill a solid understanding of the basics of income tax and GST/HST through an appreciation of the tax principles, concepts, and unique vocabulary that make up the framework upon which the Canadian tax system has been built. This level of understanding is not solely directed at a theoretical or academic level; considerable emphasis is placed on practical everyday situations in preparation for careers where an understanding of tax in some form will be helpful at a minimum and essential at best.

Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...

ssuserf63bd7

Understanding UAE Labour Law: Key Points for Employers and Employees

Dragon Dream Bar

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

HajeJanKamps

Falcon Invoice Discounting Setup for Small Businesses

Falcon investment

Global Interconnection Group Joint Venture[960] (1).pdf

Henry Tapper

In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.

Improving profitability for small business

Ben Wann

Using Generative AI for Content Marketing

Chuck Aikens

www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

Memorandum Of Association Constitution of Company.ppt

seri bangash

Lookback Analysis

Safe PaaS

Yes, Paul Haggis won an Oscar for Best Filmmaker. He received the award for Best Picture in 2006 for his work on "Crash." This film also won awards for Best Original Screenplay, making Haggis one of the few filmmakers to win Oscars for both producing and writing. His contributions to the film industry are highly regarded, and his work on "Crash" solidified his status as a talented filmmaker in Hollywood.

Did Paul Haggis Ever Win an Oscar for Best Filmmaker

stajohn447

Event Report - IBM Think 2024 - It is all about AI and hybrid

Holger Mueller

What are the main advantages of using HR recruiter services.pdf

HumanResourceDimensi1

BeMetals Presentation_May_22_2024 .pdf

DerekIwanaka1

FINAL PRESENTATION.pptx12143241324134134

LR1709MUSIC

Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

BBPMedia1

The modern workplace is experiencing rapid change due to several factors, such as technological advancements, cultural changes, and organisational shifts. Similarly, organisations must remain resilient and evolve to remain competitive and meet clients' needs. While some of these changes are common, others happen on a larger scale, significantly impacting people, processes and the wider organisation. As a business leader, it is important for you to understand the different types of changes, how they can be implemented effectively and how to manage their impact on your team and the organisation. In this deck, you'll identify when you should consider change management. You'll also learn:  • The two (2) major types of organisational changes • The most effective steps to a successful change management • The Prosci ADKAR Change Management Model and • Practical tips to overcome resistance to change.

Cracking the Change Management Code Main New.pptx

Workforce Group

Did you know that the average ecommerce conversion rate is a mere 2.86%? That means for every 100 visitors to an online store, only about 3 make a purchase. With so much competition and an ever-increasing number of online shoppers, optimizing your website for higher conversions is crucial for the success of your ecommerce business. In this comprehensive guide, we'll dive into 12 powerful conversion rate optimization (CRO) strategies that can help you turn more website visitors into paying customers. From improving website speed and optimizing for mobile devices to leveraging social proof and utilizing analytics, we'll cover actionable tips and best practices to help you maximize your ecommerce website's potential.

12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf

SOFTTECHHUB

Recently uploaded (20)

State of D2C in India: A Logistics Update

India’s Recommended Women Surgeons to Watch in 2024.pdf

Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...

Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...

Understanding UAE Labour Law: Key Points for Employers and Employees

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

Falcon Invoice Discounting Setup for Small Businesses

Global Interconnection Group Joint Venture[960] (1).pdf

Improving profitability for small business

Using Generative AI for Content Marketing

Memorandum Of Association Constitution of Company.ppt

Lookback Analysis

Did Paul Haggis Ever Win an Oscar for Best Filmmaker

Event Report - IBM Think 2024 - It is all about AI and hybrid

What are the main advantages of using HR recruiter services.pdf

BeMetals Presentation_May_22_2024 .pdf

FINAL PRESENTATION.pptx12143241324134134

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

Cracking the Change Management Code Main New.pptx

12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf

Content Marketing Ingrid Archer

1. “Content marketing is the only marketing left” Seth Godin Content Marketingin Business to Business Ingrid Archer-van den Berg, spotONvision, 31 maart 2010 ingrid@spotonvision.com twitter: @ingridarcher

2. Content Marketing

3. Wat is Content Marketing

4. Wat is Content Marketing

5. Waarom? “Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.”

6. Traditionele marketing

7. De nieuwe B2B koper

8. Traditionele marketing

10. 33% van het Business marketing budget wordtuitgegevenaan de creatie en het uitdragen van content?

11.

12. Basisprincipes

13. De juiste topics

14. Buyer Persona Strategic Buyer User Buyer Economic Buyer

15. Plan

16. Tools en Trends Key trends through expert predictions for 2010: Video will be big in 2010 Mobile, Mobile, Mobile More companies will need to outsource content to expert publishers Quality content trumps frequent crappy content Don't say it - more offline content in 2010??? by Joe Pulizzi, 2010

17.

18. Whitepaper

19. eBook

20. Video/webTV

21. Multimedia/animatie

22. Slideshare

23. Of iets innovatievers?

24. Promotie

25. Recycling

26. Meten

27. Resultaat

28. Ingrid Archer-van den Berg spotONvision ingrid@spotonvision.com twitter: @ingridarcher