The document outlines a go-to-market strategy plan for commercial verticals. It identifies several potential vertical markets, including workboat, fire and rescue, and oil. It recommends researching these markets, competitors, associations, and relevant conferences and events. The plan proposes utilizing various marketing channels for vertical markets, such as websites, social media, internet marketing, events, and public speaking. Specific tactics are outlined for website marketing, social media strategy, online competitive intelligence, and other internet marketing activities.