Content Marketing digital content creation, content analysis, and AI - Keshantha Naidoo, Channel Reach

•

0 likes•33 views

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This Master Class is aimed at providing content marketing tips, tools and insights to leverage the right content across various digital marketing platforms. The focus will be on how to create target content, platform specific content and how amplify content to meet marketing objectives. It will also focus on understanding AI behind platforms to create content that will drive audience engagement. This Master Class will also look at customer data platforms to amplify and measure content using real-time analytics and trends. Key Takeaways: Creating Impactful ContentUsing AI and Analytics to Create Tailored and Platform Specific Content Using Customer Data Platforms to Amplify and Measure Content Marketing Success.

MASTER
CLASS
Keshantha Naidoo
MARKETING DIRECTOR
CHANNEL REACH
JOHANNESBURG ~ OCTOBER 19 - 20, 2023
DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica
Content Marketing: Digital
Content Creation, Content
Analysis, and AI in Platforms
Impacting Content

Master Class by Keshantha Naidoo
DigiMarCon South Africa 2023
20 October 2023
Content Marketing: Digital
Content Creation, Content
Analysis, and Algorithms

DISCUSSION POINTS
CONTENT
CREATION
AI
&
ALGORITHMS
DATA
&
INSIGHTS

VIDEO CONTENT
• Are you prioritising video content?
• Are you diversifying your video content across
platforms?

ALGORITHMS AND SOCIAL MEDIA
Space for image ,if needed,
If not needed then delete block
and extend text across the length
of the page.

• Customer Experience Platforms
• Social planning and amplification
• Analyse and measure success of campaigns in
real-time
• Use insights for new strategies and campaigns
• What’s Trending – Hashtags, Keywords, Content
Sentiment
• Customer Data Platforms
• Integrate platforms with current customer data
• Utilise data from website searches, social media
post engagements, in-store activity to deliver
tailored content and product/service offering
CONTENT INSIGHTS, ANALYSIS AND DATA
Are you utilising customer data platforms to amplify and measure content success?

Marketing Automation Software
• Use existing customer data for marketing campaigns
• Action campaigns seamlessly and efficiently
• Scalable marketing campaigns across platforms e.g.
emails, websites, social
• Get more insights on customer engagement to inform
personalised content and digital strategies
MARKETING AUTOMATION

Keshantha Naidoo
kesh@channelreach.net
www.channelreach.net
+2783 260 5606

Content Marketing digital content creation, content analysis, and AI - Keshantha Naidoo, Channel Reach

In this slideshare I will teach you how to start, build and grow your voice online through social media and blogging. Starting, growing, & connecting your business to a digital audience. After going through this you should understand how to do the following: 1. Build your online business and brand. 2. Grow your following and brand reputation. 3. Connect with your audience to create brand ambassadors. Learn more here: https://www.johnrampton.com

Sip of search markup

Vidhya V Nair

This document provides an overview of Search Markup, an Indian digital advertising agency. It details Search Markup's services, mission, clients, and the internship learning of the author. Search Markup creates integrated digital marketing campaigns and strategies using latest technology and data-driven solutions. It aims to provide effective marketing that works and that people want. Services include digital strategy, SEO, social media marketing, PPC, and display advertising.

AI In Social Media Marketing Master Class - Keshantha Naidoo, Channel Reach

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Expanding on the role of the technologies impacting social media platforms, and how artificial intelligence determines content filters, audience insights, and trends on social media platforms. Understanding how innovative technologies can guide us in compiling effective social media strategies for better audience engagement. Learning the art of getting the nuances right to aid in successful content strategies and social media implementation.

Maximizing Digital Engagement for Startups

Sarah Granger

Introduction to social media by Alex

ideaboxmm

This document discusses best practices for using social media for business. It covers analyzing the social media landscape, why businesses should use social media for brand building and customer engagement. It then discusses organic and paid social media strategies for platforms like Facebook, including content best practices, ad types, and measurement. The document also discusses integrating social media platforms like Facebook into apps and provides case studies of successful social media strategies.

The Best Tools to Grow Your Business.pdf

MichaelStearne1

digital media trends and strategies Oct 2020 (Draft)

Robin Low

This document discusses trends in digital platforms and social media usage globally and in Singapore. It provides statistics on smartphone ownership, mobile and social media usage. It outlines the key opportunities and challenges of using email for marketing. It also discusses trends in video consumption and social media engagement. The document categorizes different types of social media and provides examples. It explores why organizations use social media and common social media marketing activities.

Desarrollo de social media en los canales de venta

Empresas 2.0

This document discusses developing social media as a sales channel. It covers topics like what social media is, leveraging it as a sales channel, developing a strong framework, measuring results, and recommendations. Examples are provided of travel companies using social media campaigns successfully. The document emphasizes developing integrated social media solutions to enable product discovery, research, sharing, and transactions. It also stresses the importance of social media analytics and measuring the impact on organizations and customers.

Tailored digital experiences that respond to the need of each end-user are the next step on the path of digital maturity. In this webinar, Dave Sawyer, Lead Optimization Strategist at FFW, and Kasia Sinczak, Lead Content Strategist and User Researcher at FFW, and Eric Fullerton, Product Marketing Manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy. Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message, multi-channel strategies to the right prospects at the right time. Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision. The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action. Whether thinking about personalization for the first time or looking to improve your approach, join Dave, Kasia and Eric to learn about ways you can start converting prospects to customers with personalization.

Strategize digital digital marketing strategy 9-13-11

Institute for Transformative Leadership

The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.

TikTok Essentials for Schools - Top Tips for Organic, Paid and Social SEO.pdf

Higher Education Marketing

Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform? Learn about the latest TikTok facts and trends as they relate to schools and tackle topics like: - TikTok stats you need to know - How do potential students use TikTok and what does this mean for you? - Do TikTok ads for schools pay off? - What is social SEO and how does it work?

Social Media Dashboards presentation

allisonkwongg

The document discusses social media dashboards and how they can help businesses. It provides examples of 14 different social media dashboard tools, including TweetDeck, Hootsuite, MediaFunnel, and Sprinklr. For each tool, it summarizes key features such as publishing, engagement, analytics, and payment options. The document concludes that social media dashboards can be beneficial for both for-profit and non-profit organizations.

Deal makers bitspilani_casecation

PalakBansal49

Week12-DBS-ReviewAndPlanningSession

Digital Insights - Digital Marketing Agency

Best Social Media Optimization Course in Jalandhar, Punjab

sdmedu1313

Best Social Media Optimization Course in Jalandhar, Punjab

sdmedu1313

Content marketing strategy

khan majid

Socail media presentation

gihan aboueleish

social marketing in china - wechat,weibo and more

Hailan (Henry) Yu

XiuLang Tech is a leading content marketing firm in China that provides data-driven content engagement solutions. Their platform enables companies to plan, create, and distribute content experiences across digital channels to drive business results. They offer tools to manage content through its entire lifecycle, including creation, distribution, interaction and analytics. XiuLang has helped clients in various industries improve their social media operations and achieve marketing goals through strategic content initiatives.

Amplifying Your Content with Social Media

HubSpot

Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience? This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification

Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...

Sorin Magureanu

Social media: the most underrated tool in your inbound toolkit. Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy. This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach. http://academy.hubspot.com/inbound-marketing-certification/attract/social-media

Social Media for Expert Info Presentation

James Barrett

LAZIO DIGILUX PPT.pptx

KAVYAPRADEEP12

Lazio Digilux is an Ernakulam-based Digital Marketing Agency Located in Thrikkakkara. We assist brands in connecting with their targeted customers through social media and other digital marketing tactics, allowing your company to stand out. Lazio Digilux specializes in developing creative and strategic plans to assist businesses in reaching their objectives. Whether it's developing a creative content strategy or launching effective campaigns, our team is committed to ensuring that your company receives the visibility and reach it requires. We are confident in our 100% customer satisfaction rate because we deliver on time and do not panic even in the most critical situations. We treat our employees and customers with dignity, which has contributed to our success. We place a premium on collaboration and quality work, which is why we've been able to form strong bonds with our clients. Lazio Digilux offers a variety of services such as social media marketing, search engine marketing, search engine optimization, web development, branding, logo design, graphic design, digital data security, photography, Google Ads, Videography, Digital Marketing, Ad campaign, Influencer Marketing Your company's growth will be at your fingertips with Lazio Digilux.

Crowd Hydrant

John Hauer

The document discusses how businesses can use content marketing and social media to drive engagement, leads, and business results by creating and sharing fresh, premium content across their website and social media platforms to attract and inform visitors while also capturing leads and proving their solutions. It provides recommendations for the types of content and assets to create, where to distribute them, and how a company called Crowd Hydrant can help businesses with their content marketing and social media strategies.

State of Search 2014

Southern Methodist University

This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.

Using Google Analytics To Market Your Software Idea

Pierre DeBois

Kellogg exec ...creating digital mkt strategy final 3 1-15

Institute for Transformative Leadership

Guardian Seminars: Running a Social Media Campaign

TwoBees: Digital Media Training & Consultancy

This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Mastering SEO for Google in the AI Era - Dennis Yu

Influencer Marketing Master Class - Alexis Andreasik

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Pillar-Based Marketing Master Class - Ryan Brock

No Cookies, No Problem - Steve Krull, Be Found Online

Mastering Your Online Visibility - Fernando Angulo

Amazing and On Point - Ramon Ray, USA TODAY

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

Growth Marketing in 2024 - Randy Rayess, Outgrow

Story Telling Master Class - Jennifer Morilla

Mastering SEO for Google in the AI Era - Dennis Yu

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

How American Bath Group Leveraged Kontent

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Recently uploaded

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

DCC Technology Intro Slides June 2024.pptx

vishc81

How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf

SimpleMoneyMaker

Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.

Boost Your Instagram Views Instantly Proven Free Strategies.pptx

InstBlast Marketing

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Embark on style journeys Indian clothing store denver guide.pptx

Omnama Fashions

Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

elizabethella096

In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.

AI Best Practices for Marketing HUG June 2024

Amanda Farrell

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Search Engine Journal

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

Evaluating the Effectiveness of Women-Focused Marketing

HighViz PR

Learn more about affiliate marketing as a beginner

MichaelGiles34

The Future of ''Digital marketing'' .pptx

bhavanasizcom

Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.

Recently uploaded (20)

Boost Your Instagram Views Instantly Proven Free Strategies.

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

PickUp_conversational AI_Capex, Inc._20240611

Efficient Website Management for Digital Marketing Pros

DCC Technology Intro Slides June 2024.pptx

How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf

Boost Your Instagram Views Instantly Proven Free Strategies.pptx

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

Embark on style journeys Indian clothing store denver guide.pptx

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

AI Best Practices for Marketing HUG June 2024

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Evaluating the Effectiveness of Women-Focused Marketing

Learn more about affiliate marketing as a beginner

The Future of ''Digital marketing'' .pptx

Content Marketing digital content creation, content analysis, and AI - Keshantha Naidoo, Channel Reach

1. MASTER CLASS Keshantha Naidoo MARKETING DIRECTOR CHANNEL REACH JOHANNESBURG ~ OCTOBER 19 - 20, 2023 DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica Content Marketing: Digital Content Creation, Content Analysis, and AI in Platforms Impacting Content

2. Master Class by Keshantha Naidoo DigiMarCon South Africa 2023 20 October 2023 Content Marketing: Digital Content Creation, Content Analysis, and Algorithms

3. DISCUSSION POINTS CONTENT CREATION AI & ALGORITHMS DATA & INSIGHTS

4. 2

5. • Research before Execution • Understand Audience Behaviour by channel • Know Platform Capabilities • Create Platform Specific Content • Videos, Reels, Images, Text, Music are different on each platform • Understand how Al and Algorithms rank content by platform • Focus on Creative Strategy • Create authentic and tailored content • Using AI to Generate Content? • Always Quality Check • Tweak content to your brand voice and strategy • Remember to have a human centric focus DIGITAL CONTENT CREATION

6. SOCIAL CONTENT

7. VIDEO CONTENT • Are you prioritising video content? • Are you diversifying your video content across platforms?

8. ALGORITHMS AND SOCIAL MEDIA Space for image ,if needed, If not needed then delete block and extend text across the length of the page.

9. • Get to know who’s on these platforms and if they’re your audience or target market • Utilise only the platforms relevant for your audience and brand SOCIAL MEDIA PLATFORMS Social Media: Instagram - 2 bil users monthly TikTok - 1 bil users monthly Facebook – 2.9 bil users monthly Pinterest – 465 bil users monthly X – 564 mil users monthly Messaging: WhatsApp - 2 bil users monthly Video: YouTube - 2.5 bil users monthly Source: Statista 2023

10. 3

11. • Customer Experience Platforms • Social planning and amplification • Analyse and measure success of campaigns in real-time • Use insights for new strategies and campaigns • What’s Trending – Hashtags, Keywords, Content Sentiment • Customer Data Platforms • Integrate platforms with current customer data • Utilise data from website searches, social media post engagements, in-store activity to deliver tailored content and product/service offering CONTENT INSIGHTS, ANALYSIS AND DATA Are you utilising customer data platforms to amplify and measure content success?

12. Marketing Automation Software • Use existing customer data for marketing campaigns • Action campaigns seamlessly and efficiently • Scalable marketing campaigns across platforms e.g. emails, websites, social • Get more insights on customer engagement to inform personalised content and digital strategies MARKETING AUTOMATION

13. 3

14. Keshantha Naidoo kesh@channelreach.net www.channelreach.net +2783 260 5606

Content Marketing digital content creation, content analysis, and AI - Keshantha Naidoo, Channel Reach

Recommended

Recommended

More Related Content

Similar to Content Marketing digital content creation, content analysis, and AI - Keshantha Naidoo, Channel Reach

Similar to Content Marketing digital content creation, content analysis, and AI - Keshantha Naidoo, Channel Reach (20)

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

Recently uploaded

Recently uploaded (20)

Content Marketing digital content creation, content analysis, and AI - Keshantha Naidoo, Channel Reach