Skipedia proposed a content marketing strategy to Le Ski to increase traffic to their site in the autumn. The strategy focused on creating great quality content in the form of infographics, quizzes, and videos about Le Ski's three resorts to demonstrate their experience and longevity. This content was shared on their website, Facebook, Twitter, and through blogger outreach. The results were over 3000 entries to a competition, a 64% increase in traffic, and a 12% increase in new visitors.