Iain's presentation from the 2022 National Snow Show, all about electric cars. Based on my experience of driving to the Alps in electric vehicles and their performance in cold temperature and the snow.
Why taking the train to a ski resort isn't as difficult or as expensive as yo...Iain Martin
The document discusses 3 options for taking the train to ski resorts from the UK that are easier and cheaper than most people think. The options are: 1) The Eurostar "Snow Train" travels directly to Lille, France near the ski resorts. 2) Take the Eurostar to Paris and then connect to a train to the French Alps resorts. 3) Take the Eurostar to Amsterdam and connect to a train to resorts in the French, Swiss or Austrian Alps.
Why Europe's largest ski company is aiming for Net ZeroIain Martin
Compagnie des Alpes (CDA) is committed to achieving net zero carbon emissions across its operations by 2030. CDA has already reduced emissions per skier day by 47% from 2019 levels through converting vehicles to biofuels, developing electric grooming machines, and increasing renewable energy production. CDA is also planting trees to create local carbon sinks. To reach its net zero goal, CDA will further reduce snowmaking energy use, improve building controls, and calculate and reduce scope 3 emissions from suppliers and transportation. CDA views climate action as an opportunity to innovate, strengthen regional partnerships, and ensure the long-term sustainability of its ski areas and leisure parks.
The Rise of the Machines: How AI will shape our lives in 2024Iain Martin
The document discusses how artificial intelligence will impact various industries and professions by 2024. It provides statistics from surveys and reports that 67% of professionals believe AI will greatly impact their work in the next five years. 57% of office workers currently use AI tools to save time. The document also discusses potential practical applications of AI, such as using it to analyze customer surveys, role-play difficult customer service scenarios, and generate advertising copy.
"Net Zero or Zero Snow: 10 ways we can decarbonise now & save our snow"Iain Martin
The document lists 10 recommendations for ski resorts to reduce their carbon emissions: 1) actively promote train travel to resorts, 2) offer discounts for guests traveling by train or electric vehicle, 3) show the carbon cost of each holiday booking, 4) change company vehicles to electric, 5) take trains instead of planes for work trips, 6) meet virtually instead of in-person, 7) stop offering private jets and heliskiing, 8) take a Carbon Literacy course, 9) join the Sustainable Business in Tourism organization, and 10) change pensions to environmentally friendly options.
Ski Launch 2021 - Session 2 PresentationsIain Martin
"Achieving sustainability with a return - winning customers without greenwashing"
Iain Martin, Ski Flight Free
Max Smith, Montagne Verte
Charlie Cotton, ecollective Travel
Rachael Westbrook, EcoSki
"Learning from the Olympians: Dealing with Adversity and looking forward to Beijing 2022"
Graham Bell, 5-time Winter Olympian
Emily Sarsfield, Skier Cross athlete, PyeongChang 2018
Ski Launch 2021 - Session 1 PresentationsIain Martin
"Neglect the ‘Boomers’ at your cost - what does our core audience want?"
Debbie Marshall, Founder, Silver Travel Advisor
"Introducing ‘Canny App’ – the cashback currency card"
Jane Atkins, MD, Canny App
"TikTok, Podcasts and Trends in Digital Marketing"
Iain Martin, The Ski Podcast
Why taking the train to a ski resort isn't as difficult or as expensive as yo...Iain Martin
The document discusses 3 options for taking the train to ski resorts from the UK that are easier and cheaper than most people think. The options are: 1) The Eurostar "Snow Train" travels directly to Lille, France near the ski resorts. 2) Take the Eurostar to Paris and then connect to a train to the French Alps resorts. 3) Take the Eurostar to Amsterdam and connect to a train to resorts in the French, Swiss or Austrian Alps.
Why Europe's largest ski company is aiming for Net ZeroIain Martin
Compagnie des Alpes (CDA) is committed to achieving net zero carbon emissions across its operations by 2030. CDA has already reduced emissions per skier day by 47% from 2019 levels through converting vehicles to biofuels, developing electric grooming machines, and increasing renewable energy production. CDA is also planting trees to create local carbon sinks. To reach its net zero goal, CDA will further reduce snowmaking energy use, improve building controls, and calculate and reduce scope 3 emissions from suppliers and transportation. CDA views climate action as an opportunity to innovate, strengthen regional partnerships, and ensure the long-term sustainability of its ski areas and leisure parks.
The Rise of the Machines: How AI will shape our lives in 2024Iain Martin
The document discusses how artificial intelligence will impact various industries and professions by 2024. It provides statistics from surveys and reports that 67% of professionals believe AI will greatly impact their work in the next five years. 57% of office workers currently use AI tools to save time. The document also discusses potential practical applications of AI, such as using it to analyze customer surveys, role-play difficult customer service scenarios, and generate advertising copy.
"Net Zero or Zero Snow: 10 ways we can decarbonise now & save our snow"Iain Martin
The document lists 10 recommendations for ski resorts to reduce their carbon emissions: 1) actively promote train travel to resorts, 2) offer discounts for guests traveling by train or electric vehicle, 3) show the carbon cost of each holiday booking, 4) change company vehicles to electric, 5) take trains instead of planes for work trips, 6) meet virtually instead of in-person, 7) stop offering private jets and heliskiing, 8) take a Carbon Literacy course, 9) join the Sustainable Business in Tourism organization, and 10) change pensions to environmentally friendly options.
Ski Launch 2021 - Session 2 PresentationsIain Martin
"Achieving sustainability with a return - winning customers without greenwashing"
Iain Martin, Ski Flight Free
Max Smith, Montagne Verte
Charlie Cotton, ecollective Travel
Rachael Westbrook, EcoSki
"Learning from the Olympians: Dealing with Adversity and looking forward to Beijing 2022"
Graham Bell, 5-time Winter Olympian
Emily Sarsfield, Skier Cross athlete, PyeongChang 2018
Ski Launch 2021 - Session 1 PresentationsIain Martin
"Neglect the ‘Boomers’ at your cost - what does our core audience want?"
Debbie Marshall, Founder, Silver Travel Advisor
"Introducing ‘Canny App’ – the cashback currency card"
Jane Atkins, MD, Canny App
"TikTok, Podcasts and Trends in Digital Marketing"
Iain Martin, The Ski Podcast
Ski Flight Free: Travel to the Alps without flyingIain Martin
Iain's presentation from LISTEX 2019 launching Ski Flight Free. Ski Flight Free is a campaign to encourage skiers to travel to the Alps without flying.
How to turn your fans and followers into your brand evangelistsIain Martin
Iain from Skipedia (www.skipedia.co.uk) presented at LISTEX - the London International Ski Trade Exchange - in September 2018.
He looked at how to turn your fans and followers into brand evangelists, considering reviews, social media, customer service and industry demographics.
[Apologies for the resolution - Slideshare has problems with the font, so pdf uploaded]
Iain Martin's recent Ski Launch presentation, looking at some new ideas including Voice Search, Demand Based PPC, Assisted Conversions and 'Instagrammability'
Attack of the Drones: New Technology in SnowsportsIain Martin
New technologies are improving the snowsports experience. Wearable tech allows athletes to track their performance in real-time. Virtual reality gear also immerses users in snowy environments even when they cannot hit the slopes themselves. These innovations enhance enjoyment and training for snowsports enthusiasts.
The document discusses strategies for optimizing Adwords campaigns for mobile users. It notes that organic search results are lower on mobile and fewer clicks go to the top organic results. As a result, Adwords is important for mobile to get quality traffic. The tips provided include targeting users by intent, optimizing sites for mobile, adjusting bids and conversion windows for mobile, and using ad extensions tailored specifically for mobile like call extensions. The overall message is that the mobile experience is different than desktop so mobile Adwords campaigns need custom optimization.
France has several mountain ranges suitable for skiing, including the Alps and Pyrenees. Some popular French ski resorts are located in villages like Megeve that developed for skiing, while others like Avoriaz were purpose-built for skiing. The top 10 most popular resorts include La Plagne, Les Arcs, and Courchevel. Ski lifts include chair lifts, drag lifts, cable cars, funicular railways, and bubble lifts. The French Alps tourism industry employs around 50,000 people and Britain is an important market for visitors to French ski resorts.
Social Media Marketing: Paid v. OrganicIain Martin
Slides from my Skipedia (www.skipedia.co.uk) presentation at LISTEX Summer Session 2015, looking at Paid v Organic posts on Social Media.
Part of the Marketing Masterclass session
Skipedia proposed a content marketing strategy to Le Ski to increase traffic to their site in the autumn. The strategy focused on creating great quality content in the form of infographics, quizzes, and videos about Le Ski's three resorts to demonstrate their experience and longevity. This content was shared on their website, Facebook, Twitter, and through blogger outreach. The results were over 3000 entries to a competition, a 64% increase in traffic, and a 12% increase in new visitors.
How is the ski industry optimising for mobile?Iain Martin
Presentation delivered at Brighton Social Media, July 2014 meet up.
Looking at mobile take up and the need for optimisation, looking specifically at UK ski tour operators.
Presentation delivered at LISTEX 2013 (www.listex.co.uk) - focussing on how to make sure you know your ROI and maximise the efficiency of your marketing budget
The document discusses Twitter analytics solutions that can be used on a budget. It introduces Twitter analytics and evaluates several free tools like Hootsuite and Retweetrank that provide Twitter analytics. It cautions that these free tools can result in data overload and suggests finding the solution that works best. The presentation is by Iain Martin from Skipedia Travel Marketing.
This document provides an overview of how businesses can use Twitter effectively. It defines Twitter as "small bursts of information called Tweets" and notes that there are over 200 million registered Twitter users, with 450,000 new accounts daily. The document discusses why Twitter is different than Facebook in that users do not need to follow you to see Tweets, Tweets are limited to 140 characters, and Tweets are spidered by search engines quickly. It provides tips on profile design, how often and when to Tweet, what to Tweet, and tools like Hootsuite and Tweetdeck to schedule and monitor Tweets. The conclusion is that social media is not a fad and Twitter can be a valuable platform if used regularly and strategically
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
Stanford Infants London 2012 Olympics presentationIain Martin
The document discusses several key aspects of the Olympic and Paralympic Games including the countries that participate, the Olympic torch relay, the opening ceremony, and the triathlon event which includes swimming, cycling, and running. It also mentions the 70,000 volunteers known as Games Makers who help support the events.
Iain Martin from Skipedia.co.uk presented on using social media like YouTube to reach niche customers and increase booking conversions for travel companies. He discussed how Natives.co.uk, a ski recruitment site, uses YouTube with over 100,000 views and regular uploads. Martin provided seven best practices for YouTube including optimizing videos for search, embedding videos on websites, keeping videos short, adding branding details, creating a branded YouTube channel, engaging in comments, and analyzing video performance. The presentation recommended using YouTube and following best practices to promote niche travel businesses.
This document discusses trends in mobile internet usage, tablets, and social media that businesses need to consider for future strategies. It notes that mobile internet traffic is increasing 100% per year, 72% of mobiles will be smartphones by 2016, and average mobile connection speeds will increase ninefold by 2016. Tablet ownership is growing rapidly and tablets are already used more than PCs in the evening. Facebook is the most visited website worldwide and accounts for 1 in 5 internet page views. The document advocates that businesses develop social media strategies to engage with customers.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Ski Flight Free: Travel to the Alps without flyingIain Martin
Iain's presentation from LISTEX 2019 launching Ski Flight Free. Ski Flight Free is a campaign to encourage skiers to travel to the Alps without flying.
How to turn your fans and followers into your brand evangelistsIain Martin
Iain from Skipedia (www.skipedia.co.uk) presented at LISTEX - the London International Ski Trade Exchange - in September 2018.
He looked at how to turn your fans and followers into brand evangelists, considering reviews, social media, customer service and industry demographics.
[Apologies for the resolution - Slideshare has problems with the font, so pdf uploaded]
Iain Martin's recent Ski Launch presentation, looking at some new ideas including Voice Search, Demand Based PPC, Assisted Conversions and 'Instagrammability'
Attack of the Drones: New Technology in SnowsportsIain Martin
New technologies are improving the snowsports experience. Wearable tech allows athletes to track their performance in real-time. Virtual reality gear also immerses users in snowy environments even when they cannot hit the slopes themselves. These innovations enhance enjoyment and training for snowsports enthusiasts.
The document discusses strategies for optimizing Adwords campaigns for mobile users. It notes that organic search results are lower on mobile and fewer clicks go to the top organic results. As a result, Adwords is important for mobile to get quality traffic. The tips provided include targeting users by intent, optimizing sites for mobile, adjusting bids and conversion windows for mobile, and using ad extensions tailored specifically for mobile like call extensions. The overall message is that the mobile experience is different than desktop so mobile Adwords campaigns need custom optimization.
France has several mountain ranges suitable for skiing, including the Alps and Pyrenees. Some popular French ski resorts are located in villages like Megeve that developed for skiing, while others like Avoriaz were purpose-built for skiing. The top 10 most popular resorts include La Plagne, Les Arcs, and Courchevel. Ski lifts include chair lifts, drag lifts, cable cars, funicular railways, and bubble lifts. The French Alps tourism industry employs around 50,000 people and Britain is an important market for visitors to French ski resorts.
Social Media Marketing: Paid v. OrganicIain Martin
Slides from my Skipedia (www.skipedia.co.uk) presentation at LISTEX Summer Session 2015, looking at Paid v Organic posts on Social Media.
Part of the Marketing Masterclass session
Skipedia proposed a content marketing strategy to Le Ski to increase traffic to their site in the autumn. The strategy focused on creating great quality content in the form of infographics, quizzes, and videos about Le Ski's three resorts to demonstrate their experience and longevity. This content was shared on their website, Facebook, Twitter, and through blogger outreach. The results were over 3000 entries to a competition, a 64% increase in traffic, and a 12% increase in new visitors.
How is the ski industry optimising for mobile?Iain Martin
Presentation delivered at Brighton Social Media, July 2014 meet up.
Looking at mobile take up and the need for optimisation, looking specifically at UK ski tour operators.
Presentation delivered at LISTEX 2013 (www.listex.co.uk) - focussing on how to make sure you know your ROI and maximise the efficiency of your marketing budget
The document discusses Twitter analytics solutions that can be used on a budget. It introduces Twitter analytics and evaluates several free tools like Hootsuite and Retweetrank that provide Twitter analytics. It cautions that these free tools can result in data overload and suggests finding the solution that works best. The presentation is by Iain Martin from Skipedia Travel Marketing.
This document provides an overview of how businesses can use Twitter effectively. It defines Twitter as "small bursts of information called Tweets" and notes that there are over 200 million registered Twitter users, with 450,000 new accounts daily. The document discusses why Twitter is different than Facebook in that users do not need to follow you to see Tweets, Tweets are limited to 140 characters, and Tweets are spidered by search engines quickly. It provides tips on profile design, how often and when to Tweet, what to Tweet, and tools like Hootsuite and Tweetdeck to schedule and monitor Tweets. The conclusion is that social media is not a fad and Twitter can be a valuable platform if used regularly and strategically
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
Stanford Infants London 2012 Olympics presentationIain Martin
The document discusses several key aspects of the Olympic and Paralympic Games including the countries that participate, the Olympic torch relay, the opening ceremony, and the triathlon event which includes swimming, cycling, and running. It also mentions the 70,000 volunteers known as Games Makers who help support the events.
Iain Martin from Skipedia.co.uk presented on using social media like YouTube to reach niche customers and increase booking conversions for travel companies. He discussed how Natives.co.uk, a ski recruitment site, uses YouTube with over 100,000 views and regular uploads. Martin provided seven best practices for YouTube including optimizing videos for search, embedding videos on websites, keeping videos short, adding branding details, creating a branded YouTube channel, engaging in comments, and analyzing video performance. The presentation recommended using YouTube and following best practices to promote niche travel businesses.
This document discusses trends in mobile internet usage, tablets, and social media that businesses need to consider for future strategies. It notes that mobile internet traffic is increasing 100% per year, 72% of mobiles will be smartphones by 2016, and average mobile connection speeds will increase ninefold by 2016. Tablet ownership is growing rapidly and tablets are already used more than PCs in the evening. Facebook is the most visited website worldwide and accounts for 1 in 5 internet page views. The document advocates that businesses develop social media strategies to engage with customers.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.