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How Eventbrite leverages marketing to scale recruitment & fills tough positions (in record time) | Talent Connect 2016

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Mike Bailen, Eventbrite
Erin Momont, Eventbrite

Eventbrite is at the forefront of an industry evolution. How did they ramp up their recruiting efforts at scale and reduce time to fill? Learn about how they implemented strategic marketing tactics and built a scalable global playbook. Eventbrite Director of Recruiting Mike Bailen and Business Recruiter Erin Momont share how the team leveraged storytelling and efficient targeting tactics, and the inner workings of their recruitment marketing organization that allows them to efficiently scale recruitment and fill tough positions in record time.

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Published in: Recruiting & HR
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How Eventbrite leverages marketing to scale recruitment & fills tough positions (in record time) | Talent Connect 2016

  1. 1. ​ Mike Bailen, Director of Recruiting ​ Erin Momont, Business Recruiter ​ Eventbrite How Eventbrite Leverages Marketing to Scale Recruitment & Fill Tough Positions (in record time)
  2. 2. Erin Momont Mike Bailen Business Recruiter Director of Recruiting
  3. 3. If given the choice, I’d invest in marketing over sourcing.
  4. 4. Awareness Attention Action
  5. 5. Awareness Attention Action Attraction Affinity Action
  6. 6. What’s the difference between attraction and building affinity? Anyone can get on the list, anyone can buy ads. We publish stories about why we think we’re interesting and put it out there for people to digest at their own pace. This builds the affinity.” ​ -Bernadette Jiwa ​ “Meaningful, the Story of Ideas That Fly”
  7. 7. SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME Account Executive - Festivals Account Executive - Music Account Executive - Registration Account Executive - Manager Account Operations Manager Customer Success Manager Enterprise Account Manager Sales Development Representative Sales Manager Senior Manager - Account Management SMB Account Executive SMB Business Development Team Lead SMB Sales Enablement and Training SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME Account Executive - Festivals Account Executive - Music Account Executive - Registration Account Executive - Manager Account Operations Manager Customer Success Manager Enterprise Account Manager Sales Development Representative Sales Manager Senior Manager - Account Management SMB Account Executive SMB Business Development Team Lead SMB Sales Enablement and Training SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME SAN FRANCISCO, CALIFORNIA SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME NASHVILLE, TENNESSEE SALES FULL-TIME
  8. 8. Where did we start?
  9. 9. 1 Recruiter + 0 Sourcers + 1 Marketer
  10. 10. Storytelling drives attraction & affinity
  11. 11. 1. The product 2. Mentorship & development 3. Collaborative tribe culture
  12. 12. Get the story in front of the right people
  13. 13. Pick your channel
  14. 14. Make it accessible
  15. 15. Reach out to your A-list
  16. 16. Invite people over
  17. 17. Get Executive Buy-in
  18. 18. Mobilize your best advocates
  19. 19. Arm your candidates
  20. 20. 20% increase in sourced response rate 100% increase in applicants w/w Decreased time to fill by 25%
  21. 21. Consult, Confirm affinity, Close
  22. 22. Storytelling is a more scalable hiring solution than sourcing. •  Identify your hills to stand on •  Share your story •  Build affinity
  23. 23. Thank you erin@eventbrite.com bailen@eventbrite.com See all of our stories on Medium: https://medium.com/briteling-blog

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